Say a prayer, bow your head and perhaps even light a candle in Loja Cathedral. This important religious building may not always be open, so check ahead for hours if you'd like to go inside.
When you've finished at this Loja principal church, why not check out Universidad Técnica Particular de Loja, National University of Loja, and Jipiro Park? They're not very far from Loja Cathedral and also a hit with many travelers.