Established in 1889 in Croix, France, PAUL is a family-run bakery with a rich heritage spanning over 130 years in artisanal breadmaking, pastries, and classic French cuisine. With a steadfast commitment to traditional recipes and exceptional quality, PAUL has grown into a global brand, now present in 55 countries and recognized by its iconic black storefronts and authentic baking methods.

Since launching its flagship outlet in Singapore at Ngee Ann City in 2012, PAUL has been delighting customers with a true taste of France—serving freshly baked viennoiseries, premium coffee, and a cozy café-style dining experience. Dedicated to excellence, PAUL continues to bring the charm of French hospitality to every meal.