Discover the birthplace of Primitivo wine with an exclusive e-bike tour through the rolling hills of the Murgia. Ride latest-generation e-bikes along quiet country lanes, surrounded by olive groves, vineyards, and dry-stone walls that embody centuries of Apulian rural tradition.

Your journey culminates in a boutique local winery, where the same land you’ve just explored gives life to one of Italy’s most iconic red wines. Here, you’ll enjoy a guided tasting of three premium Primitivo labels, personally presented by the winemaker or a member of the family. Each wine is paired with crunchy Apulian taralli, letting you savour both terroir and tradition.

This is not a touristy bus stop but an immersive experience limited to small groups (max 6), designed for travellers who value authenticity and quality over quantity. Private tours are available on request for couples, families, or small groups seeking full exclusivity.

Pedalling through the Murgia before tasting its wine creates a deeper connection: you don’t just drink Primitivo—you experience its landscape, its culture, and its people.