I chose this hotel because I wanted to go to the beach, but away from the party area. The room is spacious and clean. It's actually got quite a nice design to it, light colour, huge bed with nice bedspread and a painting to liven things up. Pretty much as shown on the hotel website.
Location wise, it's walkable to the beach. It's a bit of a 20-40 minute trek depending exactly where on the beach is the destination. There's plenty of restaurant, mini markets and spas all around. There's also an in house spa which I used twice and is quite good. There's only on lady working the spa, so there can be a bit of a wait if she's busy. There's is a gym in the hotel with a treadmill, stepper and weight machine. Certainly wouldn't base any decisions solely on the gym as it's pretty basic set of equipment.
The reception staff were excellent, friendly and welcoming.
Some negatives (1) the cleaning staff didn't once replenish the toiletries the 3 nights I stayed (2) there's no view out the window (3) there's only 1 satchel each of tea and coffee, but no milk.
Overall, I wouldn't stay again due to the distance to the city centre or beach and the aforementioned negatives. It really depends on your needs.