Museums aren't all dusty relics and drab displays. Head to Iyo Kasuri Folk Craft Museum and be inspired and entertained. Each piece has a story waiting for you to discover.
When you've spent some time at this Matsuyama museum, why not check out Dogo Onsen, Matsuyama Castle, and Shiki Memorial Museum? They're not too far from Iyo Kasuri Folk Craft Museum and also popular with travelers.