It's hardly a coincidence that the word "muse" is in "museum!" Ripleys Believe It or Not! aims to inspire, entertain and engage its visitors, so find a place for it on your itinerary.
You'll have sightseeing choices galore when in London City Centre. Ripley's Believe It or Not! Is an ideal place to begin here, but there are many other worthy attractions to explore. Buckingham Palace, Big Ben, and Trafalgar Square are not far from the museum and will fill in your day nicely.