If you're a fan of live theater, make sure you see a show at SESC - Araraquara Theater. Reserve ahead of time for the best seats in the house.
This arts and culture attraction in Araraquara is popular with many travelers, so make a spot for it on your travel itinerary. However, don't end your sightseeing there. There are many more spots waiting for you to experience after SESC - Araraquara Theater. Shopping Jaragua, Botanical Garden Grove, and Araraquara City Hall are close by.