Samseong-dong

Seoul
Samseong-dong showing a city and outdoor art as well as a small group of people
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa Temple, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

L7 Gangnam
L7 Gangnam
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is $115 per night from Jul 7 to Jul 8
$115
$126 total
includes taxes & fees
Jul 7 - Jul 8
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,067 reviews)
"The property is very clean and well run. The staff is especially friendly and helpful. The hotel is also located conveniently close to a subway stop and within walking distance of the Coex mall. The rooms could be considered small compared to U.S. standards, but was perfect for our party of two. ..."

Reviewed on Jun 10, 2024

L7 Gangnam
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is $339 per night from Jul 1 to Jul 2
$339
$411 total
includes taxes & fees
Jul 1 - Jul 2
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff ...
9.4/10 Exceptional! (1,009 reviews)
"Everything is great."

Reviewed on Jun 8, 2024

Grand InterContinental Seoul Parnas, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul, Seoul
The price is $159 per night from Jun 17 to Jun 18
$159
$192 total
includes taxes & fees
Jun 17 - Jun 18
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.2/10 Wonderful! (1,176 reviews)
"I wrongly arrived at the Grand Intercontinental but the staff there was so nice (I believe there are lots of travellers arrived wrongly as well). The staff booked me a taxi and give me a free ride to the correct hotel which is just 200 metres away. Staff and hotel is nice to stay as it is very close ..."

Reviewed on Jun 11, 2024

InterContinental Seoul COEX, an IHG Hotel
Shilla Stay Samsung
Shilla Stay Samsung
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is $142 per night from Jun 16 to Jun 17
$142
$156 total
includes taxes & fees
Jun 16 - Jun 17
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (931 reviews)
"Rooms are clean with free water. Due to significant construction around the area (COEX) i would avoid this hotel until the construction is over. I don't recommend at this moment, due to noise and bad traffic. No convenient store within the hotel even though COEX is just cross the street."

Reviewed on Jun 8, 2024

Shilla Stay Samsung
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is $276 per night from Jul 8 to Jul 9
$276
$334 total
includes taxes & fees
Jul 8 - Jul 9
Book a stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the property condition in our reviews. Popular ...
8.6/10 Excellent! (1,001 reviews)
"Check in was great despite how congested with a long line of wait. Check out was the worst while there was no waiting line at all, missed airport bus due to waiting for a reception to be available. Breakfast experience reminded me of being in an old school canteen, not at all elegant and food selections ..."

Reviewed on Jun 10, 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is $97 per night from Jun 27 to Jun 28
$97
$108 total
includes taxes & fees
Jun 27 - Jun 28
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,152 reviews)
"Great place. Nice staff huuuge bed and mattress no roll together, quite central. Will stay there again"

Reviewed on Jun 13, 2024

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs.

Gangnam-gu
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(44 area reviews)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu


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