It's no coincidence that the word "muse" is in "museum!" Simbirsk Merchantry Museum aims to inspire, educate and entertain visitors, so consider adding it to your itinerary.
When you've finished at this museum in Ulyanovsk, why not make your way to Roerich Center for Spiritual Culture, Ulyanovsk Goncharov Museum of Local Lore, and Lenin Memorial Museum? They're near Simbirsk Merchantry Museum and also popular with tourists.