Insa-dong

Seoul

Insa-dong
Insa-dong
Insa-dong
Insa-dong
Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
$95 nightly
The price is $106 total per night from Jul 1 to Jul 2
$106 total
Jul 1 - Jul 2
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,110 reviews)
"Amid hotel has always been our choice when we stay in Seoul. The hotel location is perfect, within walking distance to all popular spots like the bukchon hanok, Insadong shopping street and Ikseondong area. Myeongdong is also nearby, yet the hotel is in a more quiet spot opposite Jongno Police building. ..."

Reviewed on May 27, 2026

AMID HOTEL SEOUL
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
$161 nightly
The price is $178 total per night from Jul 1 to Jul 2
$178 total
Jul 1 - Jul 2
Total with taxes and fees
Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9/10 Wonderful! (1,608 reviews)
"The one bedroom suite is huge! There was a second room which was a study in addition to the bedroom, living-room, kitchen and bathroom. We had a nice view of Seoul Tower from the bedroom. Wished they could have supplied us with bottled water and a few cooking staples, such as paper towels, salt & ..."

Reviewed on May 31, 2026

Orakai Insadong Suites
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
$77 nightly
The price is $85 total per night from Jun 3 to Jun 4
$85 total
Jun 3 - Jun 4
Total with taxes and fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (664 reviews)
"Everything was clean and very friendly staff"

Reviewed on May 31, 2026

N285 Hotel Insadong
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
$241 nightly
The price is $265 total per night from Jun 1 to Jun 2
$265 total
Jun 1 - Jun 2
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,004 reviews)
"Too many tourists make the hotel/lobby/restaurants crowded."

Reviewed on May 30, 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
$134 nightly
The price is $148 total per night from Jul 1 to Jul 2
$148 total
Jul 1 - Jul 2
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,466 reviews)
"Staff was helpful and room was very clean. Becareful about the construction near by. Could ruin the views but construction was quiet overall"

Reviewed on May 31, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
$214 nightly
The price is $236 total per night from Jun 16 to Jun 17
$236 total
Jun 16 - Jun 17
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,478 reviews)
"My family had a terrible experience at the swimming pool. If you are a single parent and your child is of the opposite gender and over 36 months, they are not allowed to enter the changing rooms with you. We discovered this the hard way. The receptionist let my sister enter with her two boys (6 & ..."

Reviewed on May 31, 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Jongno-gu

Jongno-gu

4.5/5(383 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
Euljiro-dong

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeong-dong

Myeong-dong

5/5(2 area reviews)

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Jung-gu

Jung-gu

4.5/5(1,191 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Sogong-dong

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Namdaemun Market and Seoul Museum of Art. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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