Title: Visit Insa-dong: 2026 Insa-dong, Seoul Travel Guide | Expedia.com [Hotels in Insa-dong](https://expedia.com/Insa-Dong-Seoul-Hotels.0-n553248622832931550-0.Travel-Guide-Filter-Hotels)[Flights to Seoul](https://expedia.com/Cheap-Flights-To-Seoul.d178308.Travel-Guide-Flights)[Things to do in Seoul](https://expedia.com/Things-To-Do-In-Seoul.d178308.Travel-Guide-Activities)[Car Rentals in Insa-dong](https://expedia.com/Car-Rentals-In-Insa-Dong.d553248622832931550.Car-Rental-Guide)[Insa-dong Vacations](https://expedia.com/Insa-Dong.d553248622832931550.Destination-Travel-Guides) # Insa-dong ## Seoul ![Insadong which includes shopping as well as a small group of people](https://images.trvl-media.com/place/553248622832931550/638cbeb3-b50d-47ba-a6ea-2a60a58f2dc2.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong which includes shopping as well as a small group of people](https://images.trvl-media.com/place/553248622832931550/638cbeb3-b50d-47ba-a6ea-2a60a58f2dc2.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong featuring a city and shopping as well as a small group of people](https://images.trvl-media.com/place/553248622832931550/0a88a33f-bbf2-42aa-97d7-333e05fb3949.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong showing heritage elements as well as a family](https://images.trvl-media.com/place/553248622832931550/ae4fa3a7-1867-48db-8fda-e39bada8a103.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong which includes interior views and art](https://images.trvl-media.com/place/553248622832931550/9c273cb3-a4c8-4542-ac13-5a4095e061ad.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Insa-dong Things to do Hotels Where to stay [Seoul Travel Guide](https://expedia.com/Seoul.dx178308) #### This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts. Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul. There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados. Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries. Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls. --- ### Popular places to visit ![More shopping at the Ssamziegil center in Insadong](https://images.trvl-media.com/place/3124/d67da13f-f990-4e83-87e8-26dfe70027d8.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Insa-dong You can enjoy retail therapy at Insa-dong during your visit to Seoul. While in this culturally rich area, you can savor the top-notch restaurants. [](https://expedia.com/Insa-Dong-Insa-dong.d553248635975607500.Vacation-Attraction) ![Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.](https://images.trvl-media.com/place/553248635974882735/59891133-120b-4437-ab1e-cf7f7503ac14.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Myeongdong Street 4.5/5(102 reviews) When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area. [](https://expedia.com/Myeongdong-Street-Myeong-dong.d553248635974882735.Vacation-Attraction) ![Scenic park at downtown of Seoul, South Korea](https://images.trvl-media.com/place/6080035/d33882ed-5027-425f-8098-6cfc879a949d.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Lotte World 4.5/5(347 reviews) Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area. [](https://expedia.com/Lotte-World-Songpa-gu.d6080035.Vacation-Attraction) ![Dongdaemun Market which includes street scenes, nightlife and night scenes](https://images.trvl-media.com/place/6080017/dc1543a2-894f-4636-bdd7-977d929eab4a.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Dongdaemun History and Culture Park 4.5/5(665 reviews) This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces. [](https://expedia.com/Dongdaemun-History-And-Culture-Park-Jung-gu.d6080017.Vacation-Attraction) ![Traditional Korean style architecture at Bukchon Hanok Village in Seoul, South Korea.](https://images.trvl-media.com/place/553248621526920794/e45d5a27-61da-4653-9111-94a98776e9a8.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Bukchon Hanok Village 4.5/5(96 reviews) You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this family-friendly area. [](https://expedia.com/Bukchon-Hanok-Village-Jongno-gu.d553248621526920794.Vacation-Attraction) ![COEX Convention and Exhibition Center featuring signage](https://images.trvl-media.com/place/6080015/040b6413-72b3-4bba-95b6-b6d7892a6beb.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### COEX Convention and Exhibition Center 4.5/5(324 reviews) You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam. [](https://expedia.com/COEX-Convention-And-Exhibition-Center-Gangnam-gu.d6080015.Vacation-Attraction) ### Things to do ![GyeongBokGung Palace](https://mediaim.expedia.com/localexpert/1307525/72e6026f-a9ad-4fd2-8939-048158d03d13.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Small-Group Royal Palace and Seoul City Tour (hotel pick-up) $56 per adult **98%** of travellers recommend [](https://expedia.com/things-to-do/small-group-royal-palace-and-seoul-city-tour-hotel-pick-up.a1307525.activity-details) ![DMZ sign in seoul](https://mediaim.expedia.com/localexpert/236451/b41fe9e3-37b2-4297-a75d-a354e79a2328.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### DMZ Tour including Hotel Pick up $41 per adult **86%** of travellers recommend [](https://expedia.com/things-to-do/dmz-tour-including-hotel-pick-up.a236451.activity-details) ![Hyangwonjeon Pavilion at Gyeongbok Palace on our Best Seoul City Tour](https://mediaim.expedia.com/localexpert/2139052/77de396a-e806-4c6a-b21a-ea29a2ea688f.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower) $65 per adult **98%** of travellers recommend [](https://expedia.com/things-to-do/best-seoul-city-tour-gyeongbokgung-palace.a2139052.activity-details) ![Changgyeonggung Royal Palce_ Seoul Night Tour_PLK Travel](https://mediaim.expedia.com/localexpert/2471005/a6a4a69a-f8ee-4351-a099-df2b43d18e9c.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) $45 per adult **100%** of travellers recommend [](https://expedia.com/things-to-do/seoul-night-tour-gwangjang-market.a2471005.activity-details) ![DMZ Paju Imjingak Peace Gondola](https://mediaim.expedia.com/localexpert/3221493/18e3b8a5-6157-438f-9b8b-4059eeacc033.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Ultimate Korea DMZ Tour from Seoul (Gondola & Suspension Bridge) $50 per adult **86%** of travellers recommend [](https://expedia.com/things-to-do/ultimate-korea-dmz-tour-from-seoul-gondola-suspension-bridge.a3221493.activity-details) ![Seoul: Nami Island and Garden of Morning Calm opt Railbike](https://mediaim.expedia.com/localexpert/4724540/ef8434b7-6730-4d7d-93f6-cd3c115676a8.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Seoul: Nami Island and Garden of Morning Calm opt Railbike $54 per adult **96%** of travellers recommend [](https://expedia.com/things-to-do/seoul-nami-island-and-garden-of-morning-calm-opt-railbike.a4724540.activity-details) [See all activities in Seoul](https://expedia.com/Things-To-Do-In-Seoul.d178308.Travel-Guide-Activities) --- ## Insa-dong Hotel Deals ![N285 Hotel Insadong](https://images.trvl-media.com/lodging/89000000/88440000/88430400/88430378/5d8b9139_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### N285 Hotel Insadong 423 Samil-daero Seoul Seoul $57 nightly $63 total Mar 2 - Mar 3 Total with taxes and fees Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ... 8.8/10 Excellent! (552 reviews) Super kind staff, very clean, and spacious. Enjoyed my stay with me and my friend loved the bidet, and rain fall shower. The CU downstairs was perfect for midnight runs. Reviewed on Feb 25, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F2%2F2026&endDate=3%2F3%2F2026&selected=88430378&PinnedHotelID=88430378&HadPinnedHotel=true®ionId=553248622832931550) ![Hotel Sunbee Insadong](https://images.trvl-media.com/lodging/6000000/5310000/5302300/5302216/bb61ee9a_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Hotel Sunbee Insadong 26, Insadong 7-gil, Jongno-gu Seoul Seoul $120 nightly $132 total Mar 9 - Mar 10 Total with taxes and fees Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and the clean rooms in our reviews. ... 9.4/10 Exceptional! (1,001 reviews) Everything was great. The room was clean, staff were extremely helpful, made many great recommendations on food. And many amenities that make it a convenient hub to explore Seoul. Reviewed on Feb 27, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F9%2F2026&endDate=3%2F10%2F2026&selected=5302216&PinnedHotelID=5302216&HadPinnedHotel=true®ionId=553248622832931550) ![Orakai Insadong Suites](https://images.trvl-media.com/lodging/10000000/9790000/9780800/9780752/30370068_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Orakai Insadong Suites 18 Insadong 4-Gil Jongno-Gu Seoul Seoul $152 nightly $168 total Mar 2 - Mar 3 Total with taxes and fees Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ... 9/10 Wonderful! (1,541 reviews) Wonderful room, great staff. Reviewed on Feb 25, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F2%2F2026&endDate=3%2F3%2F2026&selected=9780752&PinnedHotelID=9780752&HadPinnedHotel=true®ionId=553248622832931550) ![Grand Hyatt Seoul](https://images.trvl-media.com/lodging/1000000/30000/21800/21727/5f31616c_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Grand Hyatt Seoul 322, Sowol-ro, Yongsan-gu Seoul Seoul $205 nightly $226 total Mar 12 - Mar 13 Total with taxes and fees Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ... 9/10 Wonderful! (1,002 reviews) Best ever ! Reviewed on Feb 22, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F12%2F2026&endDate=3%2F13%2F2026&selected=21727&PinnedHotelID=21727&HadPinnedHotel=true®ionId=553248622832931550) ![HOTEL THE BOTANIK SEWOON MYEONGDONG](https://images.trvl-media.com/lodging/111000000/110880000/110879300/110879232/ca9e12f4_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### HOTEL THE BOTANIK SEWOON MYEONGDONG 23-1 Eulji-ro 19-gil, Jung-gu Seoul $93 nightly $103 total Mar 2 - Mar 3 Total with taxes and fees Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ... 9.2/10 Wonderful! (1,124 reviews) 部屋は清潔で、過剰なサービスはありません。泊まった部屋は大型冷蔵庫、オーブンレンジ、シンクが備わっていて、スーパーで購入して食べることができます。ホテルのエントランスを出てすぐと、ホテルの向かいにもコンビニがあり便利です。徒歩5分くらいで3路線の地下鉄駅があるので、どこに行くのも便利でした。 Reviewed on Feb 26, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F2%2F2026&endDate=3%2F3%2F2026&selected=110879232&PinnedHotelID=110879232&HadPinnedHotel=true®ionId=553248622832931550) ![ENA Suite Hotel Namdaemun](https://images.trvl-media.com/lodging/22000000/21520000/21518500/21518483/cd29c479_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### ENA Suite Hotel Namdaemun 36, Sejong-daero 11-gil, Jung-gu Seoul Seoul $186 nightly $205 total Mar 1 - Mar 2 Total with taxes and fees Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ... 9.2/10 Wonderful! (3,322 reviews) Exceptional Staff and Outstanding Service – Truly Memorable Stay Our stay at this hotel was made truly special because of the incredible staff. The housekeeping team did a tremendous job every single day. Each time we returned to our room, it felt just like the moment we first checked in — perfectly ... Reviewed on Feb 27, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F1%2F2026&endDate=3%2F2%2F2026&selected=21518483&PinnedHotelID=21518483&HadPinnedHotel=true®ionId=553248622832931550) [See all 2,551 properties in Insa-dong](https://expedia.com/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience&startDate=3%2F1%2F2026&endDate=3%2F2%2F2026®ionId=553248622832931550) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ![](https://forever.travel-assets.com/flex/flexmanager/images/2026/02/06/expedia-sale-2026-desktop-us-ca.jpg?impolicy=fcrop&w=1400&h=600&q=mediumHigh) ## The Annual Vacation Sale Members save up to 40% on hotels and homes. Plan this year’s big trip and save. [Book now](https://expedia.com/deals?rfrr=DX-NH_SPRING_PROMO_553248622832931550) ## Check Insa-dong hotel availability [Tonight ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2026-02-28&endDate=2026-03-01)[Feb 28 - Mar 1](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2026-02-28&endDate=2026-03-01) [Tomorrow night ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2026-03-01&endDate=2026-02-02)[Mar 1 - Mar 2](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2026-03-01&endDate=2026-02-02) [Next weekend ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=3%2F6%2F2026&endDate=3%2F8%2F2026)[Mar 6 - Mar 8](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=3%2F6%2F2026&endDate=3%2F8%2F2026) --- ### Other neighborhoods around Insa-dong ![Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea](https://images.trvl-media.com/place/553248635976381450/a9ff0d83-5afa-46a4-a119-6d7bcbb03c36.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jongno-1.2.3.4 ga-dong If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station. [](https://expedia.com/Seoul-Jongno-1234-Ga-Dong.dx553248635976381450) ![Gwangjang Traditional Market featuring signage](https://images.trvl-media.com/place/6259935/b7554bb6-234f-4452-ab2d-918a4c28a1cd.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jongno-gu 4.5/5(380 area reviews) Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience. [](https://expedia.com/Seoul-Jongno-Gu.dx179268) ![I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!](https://images.trvl-media.com/place/3124/3252ca29-2508-4305-abd4-6860af55e4ec.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Euljiro-dong While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station. [](https://expedia.com/Seoul-Euljiro-Dong.dx553248635976008655) ![Myeongdong showing shopping, street scenes and a city](https://images.trvl-media.com/place/6156735/995df562-22d4-4b4b-99b8-8acb9fb3f55a.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Myeong-dong 5/5(2 area reviews) Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4\. [](https://expedia.com/Seoul-Myeong-Dong.dx6156735) ![Dongdaemun Design Plaza featuring modern architecture as well as a couple](https://images.trvl-media.com/place/553248621563843887/05a62592-c5ac-4be1-9b92-49b7aceb5a09.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jung-gu 4.5/5(1,180 area reviews) Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro. [](https://expedia.com/Seoul-Jung-Gu.dx6049709) ![Deoksugung Palace featuring a garden as well as a small group of people](https://images.trvl-media.com/place/6080007/cd0e02f7-bb8b-48d5-ac21-df49d49cd3fd.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Sogong-dong Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station. [](https://expedia.com/Seoul-Sogong-Dong.dx553248635493180252) [See our Where To Stay guide](https://expedia.com/Seoul.dx178308.Where-To-Stay?rfrr=TG.LP.Dest.Neigh.Neighborhoods) --- --- - [Stays](?pwaLob=wizard-hotel-pwa-v2) - [Packages](?pwaLob=wizard-package-pwa) - [Flights](?pwaLob=wizard-flight-pwa) - [Things to do](?pwaLob=wizard-lx-pwa) - [Cruises](?pwaLob=wizard-cruise-pwa) - [Cars](?pwaLob=wizard-car-pwa) # Insa-dong ## Explore a world of travel with Expedia - Lodging - Flights - Packages - Cars - Vacation Rentals - Other - [Seoul Hotels ](https://www.expedia.com/Seoul-Hotels.d178308.Travel-Guide-Hotels) - [Hotels near Alive Museum Insadong ](https://www.expedia.com/Alive-Museum-Insadong-Hotels.0-l553248621555780148-0.Travel-Guide-Filter-Hotels) - [Apartments in Jonggak Station ](https://www.expedia.com/Jonggak-Station-Apartments.d6164125-aaApartments.Travel-Guide-Accommodation) - [Hotels near Jonggak Station ](https://www.expedia.com/Jonggak-Station-Hotels.d6164125.Travel-Guide-Hotels) - 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