Bag a great deal, buy a cute souvenir or sample some local specialties at Umanchu Market. This busy place will give you a real flavor of the local culture and community.
This community marketplace is on the to-do lists of many visitors to Itoman. But Umanchu Market isn't the only drawcard here. Kokusai Dori, Naminoue Beach, and Okinawa World are some other worthwhile sights nearby.