
Sponsored by Tokyo and Hokuriku
Beyond Tokyo—discover Japan
Japan offers endless excitement from every angle, starting with its exhilarating urban centers. In Tokyo, experience modern Japan running at full speed, with cosmopolitan glamor, vibrant culture, and stunning culinary experiences waiting on every corner. But that's not all. Anyone coming to Japan should explore both the urban and the rural. Japan's countryside combines natural beauty, intricately woven threads of history and tradition, and opportunities for encounters with local communities, creating memories that will last a lifetime. Venturing beyond the urban hustle reveals another, more intimate side to Japan, offering visitors a truly meaningful experience.
Select offers in Japan
Image gallery for Ooedo Onsen Monogatari Premium Seiunkaku

Ooedo Onsen Monogatari Premium Seiunkaku
Awara
Image gallery for Kanazawa Kokusai Hotel

Kanazawa Kokusai Hotel
Kanazawa
Image gallery for Ooedo Onsen Monogatari Premium Kaga Maruya

Ooedo Onsen Monogatari Premium Kaga Maruya
Kaga
Image gallery for Lotte Arai Resort

Lotte Arai Resort
Myoko
Image gallery for Hotel Arrowle

Hotel Arrowle
Kaga
Image gallery for Mercure Toyama Tonami Resort & Spa

Mercure Toyama Tonami Resort & Spa
Tonami
Image gallery for Crowne Plaza Resort Appi Kogen by IHG

Crowne Plaza Resort Appi Kogen by IHG
Hachimantai
Image gallery for KAMENOI HOTEL AOMORI MAKADO

KAMENOI HOTEL AOMORI MAKADO
Noheji
Image gallery for Hotel Morinokaze Ousyuku

Hotel Morinokaze Ousyuku
Shizukuishi
Image gallery for Kohanyu

Kohanyu
Kami
Image gallery for Shizukuishi Prince Hotel

Shizukuishi Prince Hotel
Shizukuishi
Image gallery for Dormy Inn Express Sendai Seaside

Dormy Inn Express Sendai Seaside
Sendai
Image gallery for Mercure Kochi Tosa Resort & Spa

Mercure Kochi Tosa Resort & Spa
Geisei
Image gallery for Tabino Hotel Kurashiki Mizushima

Tabino Hotel Kurashiki Mizushima
Kurashiki
Image gallery for Route Inn Grantia Fukuyama Spa Resort

Route Inn Grantia Fukuyama Spa Resort
Fukuyama
Image gallery for Comfort Inn Zentsuji Inter

Comfort Inn Zentsuji Inter
Marugame
Image gallery for Fairfield by Marriott Okayama Hiruzen Highland

Fairfield by Marriott Okayama Hiruzen Highland
Maniwa
Image gallery for Fairfield by Marriott Hiroshima Sera

Fairfield by Marriott Hiroshima Sera
Sera
Image gallery for HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel
Tokyo
Image gallery for Hotel Gracery Shinjuku

Hotel Gracery Shinjuku
Tokyo
Image gallery for Keio Plaza Hotel Tokyo

Keio Plaza Hotel Tokyo
Tokyo
Image gallery for Keio Plaza Hotel Tokyo Premier Grand

Keio Plaza Hotel Tokyo Premier Grand
Tokyo
Image gallery for Daiwa Roynet Hotel Nishi Shinjuku PREMIER

Daiwa Roynet Hotel Nishi Shinjuku PREMIER
Tokyo
Image gallery for Mitsui Garden Hotel Jingugaien Tokyo Premier

Mitsui Garden Hotel Jingugaien Tokyo Premier
Tokyo

Hokuriku
The Hokuriku region, located on the country's western coast, is largely unknown to visitors. Savor the renowned coastal crab and see how traditional industries like soba noodles, knife and blade smithing, and papermaking continue to thrive. One of Japan's most famous paleontological sites also awaits, adding to this region's unique appeal.

Tohoku
Japan's northern Tohoku region is a haven for adventure-seekers and outdoor enthusiasts, while also providing a lens into Japan's ascetic and spiritual history. With award-winning sake and delicious local cuisine, Tohoku will leave a lasting impression on visitors to this expansive mountainous region.

Chugoku & Shikoku
The Chugoku and Shikoku regions are a window into Japan's idyllic southwest. Artistic heritage flourishes throughout the regions, with many museums featuring permanent installations and innovative outdoor exhibitions. Seafood and other local delicacies provide a different feast for the senses, giving visitors ample reason to return again and again.

Tokyo
Japan's modern capital of Tokyo offers new experiences with every passing moment. A blend of ancient history and modern culture, Tokyo is a compelling wonderland of architecture, cuisine, shopping, art, and more. The city also offers easy access to natural beauty, with amazing hikes, hot springs, and parks all within easy reach.
Recommended routes

Hokuriku

Chugoku & Shikoku




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