Lion on the savanna for the Expedia Wildlife Education Portal

The Wildlife Trafficking Alliance

The Wildlife Trafficking Alliance is a coalition of nonprofit organizations, companies, foundations, and media interests working closely with the U.S. government to combat wildlife trafficking by raising public awareness, reducing consumer demand for wildlife and wildlife products, and mobilizing companies to adopt best practices and help close off wildlife traffickers’ supply chains.

Since its formation in 2016, the Alliance’s network of partners has expanded across the corporate and nonprofit sectors, including leading companies in travel and tourism, e-commerce, fashion and jewelry, communications, non-governmental organizations, and other key sectors.

The following Wildlife Trafficking Alliance members and collaborators have been critical in efforts to combat wildlife trafficking in the travel and tourism sector: World Wildlife Fund, TRAFFIC, Vulcan, Inc., WildAid, U.S. Fish & Wildlife Service, SEE Turtles, and UN Environment’s Wild for Life initiative.


Be Informed, #BuyInformed

The United States—as one of the largest consumer markets in the world—drives demand for products around the globe and represents a significant market for illegal wildlife and wildlife products, including jewelry, clothing, medicine, carvings, souvenirs, household décor, pets, and food. This demand supports a trade that threatens to decimate wildlife populations around the world—from iconic species to little-known animals that are critical to ecosystems and livelihoods.

Around the world, you will find wildlife and plant products for sale in the form of jewelry, clothes, pets, souvenirs, and more. But just because something is for sale doesn’t mean it’s legal to bring home. Some of these products may be made from protected animals or plants and may be illegal to export or import. Other wildlife products may require permits before you can bring them home to the United States or your home country of origin. By making informed choices, you can avoid having your souvenir confiscated or paying a fine—and support wildlife conservation around the world.


Expedia Joins Forces to Combat Wildlife Trafficking

As the newest member of the Wildlife Trafficking Alliance, Expedia Group has joined a global collaboration to educate travelers about the scourge of wildlife trafficking. Our planet’s wildlife is disappearing at a devastating rate as poachers meet consumer demand for exotic wildlife products. With its significant global reach and influence, the travel and tourism industry can make an enormous impact in helping protect endangered wildlife around the globe. Educating travelers, so they don’t unwittingly contribute to the poaching of wildlife, is a critical component to solving this international crisis. By buying informed, we can all work together to protect these treasured species for generations to come.

Learn more below about how you can be an informed traveler!


Frequently Trafficked Wildlife

See our wildlife slideshow on the following page:


Downloadable materials to take with you on your next trip!


*The views and expressed opinions on this page are those of the Association of Zoos & Aquariums (AZA), and do not necessarily reflect the views and opinions of Expedia, Inc. Any cited research is sourced by the Association of Zoos & Aquariums (AZA) and has not been verified or independently evaluated by Expedia, Inc.