

A hip-hop lover’s guide to New York
From the Bronx rec room where it all began to Harlem’s Apollo Theater, author and NYU music business professor Kathy Iandoli shares her must-sees in the home of hip-hop
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“We had our own little rap scene in New Jersey,” says the writer Kathy Iandoli, “but when I’d made the decision to take my passion for hip-hop and make it a profession, that’s when I knew I had to go to New York City.”
Iandoli did just that, and has spent the last 25 years chronicling the music she loves for Vibe, The Source and XXL, as well as writing books including God Save the Queens: The Essential History of Women in Hip-Hop and her new fiction release The King of New York (out May 21), and appearing in Netflix series Ladies First: A Story of Women in Hip-Hop. After all, it was female rappers who first sparked her interest in the genre.

“When I saw the video for [1989 single] Ladies First with Queen Latifah and Monie Love, the visuals… it just stunned me. I was blessed that my first experience with hip-hop artists were actually two of the most legendary women in the game. I thought, ‘I need to know more about this.’”
And she made sure she did, moving to New York, working in landmark record shop Fat Beats, clubbing at Chelsea institution Tunnel, taking a job for hip-hop band The Roots, and generally paying her dues in the home of hip-hop.
“New York City’s personality and character is highly identified by each of its boroughs,” says Iandoli. “Manhattan will always boast this Big City sensibility, whereas you go uptown to Harlem and there’s a whole other swag to it, especially because of the roots in Black music.” For many rap artists wanting to make it big, few things mattered more than performing at Harlem landmark the Apollo Theater, where everyone from Run D.M.C. to The Fugees to Jay-Z has taken the stage.
“Head downtown to the East Village, Lower East Side, and you’re talking more about the grittier parts of the scene that helped shape both hip-hop and punk,” adds Iandoli.

“Then there’s the Bronx,” she continues. “The Bronx doesn’t play. The Bronx has its own personality.” As a place of cultural pilgrimage, it doesn’t get any better than where it all began.
“If you want to feel the history right under your feet, you’ve got to go to 1520 Sedgwick Avenue. Start at the birthplace. Look at the rec room and envision that infamous party,” she says, referring to the 1973 moment when DJ Kool Herc helped give birth to a genre that now spans the globe (and to explore the city’s individual boroughs, book a guided tour).
Hip-hop shopping
“If people are trying to get their sneaker swag on, go to Stadium Goods. It’s really risen up the ranks as the spot,” says Iandoli of the “premium aftermarket” store that the New York Times described as “Tiffany’s for sneakerheads.” In terms of records, “We have a Rough Trade that opened up in Midtown, which I think is pretty cool, but Academy Records [with locations in East Village and Brooklyn] is still here and vibrant if you want vinyl.”

How to study up
Last year, the 50th anniversary of the birth of hip-hop saw a serious reappraisal of the artists who had documented the culture through that period. And no one did so more methodically or creatively than Brooklyn native Jamel Shabazz. Aperture magazine described him as “New York’s most vital street photographer,” and his shots are some of the most evocative images of hip-hop fashion and style.
Two of his books—Back In The Days and A Time Before Crack are the perfect preparation for anyone planning an N.Y.C. trip who wants an inspiring immersion in the spirit of the city. “Mr. Shabazz is the best kind of photojournalist,” wrote the New York Times. “One driven simply by curiosity about other human beings.”
For literature, Iandoli drops in at the famous Strand bookstore, a New York institution dating back to 1927, boasting “18 miles of books”—around 2.5 million new, used and rare publications. Outside of Manhattan, she also gravitates to The Lit. Bar in the Bronx—the borough’s only independent book shop, which grew out of a huge local protest movement to save the borough’s reading facilities in 2014. “There’s a wine bar in the back, but it’s very heavily hip-hop inspired and it’s a really cool spot,” she says.
Eats and beats
“Just down the street from The Lit. Bar is a spot called Beatstro, a hip-hop themed restaurant. “They represent for hip-hop but it’s not corny,” says Iandoli. The lounge, which “celebrates the Bronx as well as its rich Puerto Rican and African American presence,” displays artwork including paintings by Andre Trenier and photos by legendary local Joe Conzo (the Beats n’ Brunch menu with everything from chicken and waffles to shrimp and grits also comes highly recommended). “Hip-hop is so big that it’s so easy to exploit, but these places retain their integrity,” she says.

Iandoli also taps into the fact that “hip-hop heads” love going to the places they’ve heard referenced in records. “The first time I went to Il Mulino I thought of Drake’s Pound Cake,” she says.
“Jay-Z rapped about Mr Chow, Tao’s, Nobu; Rick Ross about Peter Luger’s. If you’re a person who likes hip-hop and still want to be eating really good food, those are the places you would hit.”
Where to stay
“I’m a huge fan of The W and maybe it’s just because I’m a Wu-Tang fan,” Iandoli laughs in reference to the group’s iconic W logo. “And every time I would go to a party on the rooftop of the Empire Hotel, I would hear Empire State of Mind. If you’re looking to make the place you stay a hip-hop reference—and I do—go to those places.”
The Universal Hip-Hop Museum opens in the Bronx in 2024

Andrew Porter-Emery
Writer
Andrew Porter-Emery is an author and writer who has contributed to The Guardian and countless music magazines. His latest book is Write Lines: Adventures in Rap Journalism.

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