Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo 

Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, “It’s All in the Name,” proving that while plenty of things in life aren’t what they sound like, its name isn’t one of them. The brand is also rolling out a refreshed visual identity including new colors, fonts, and modernized “H” logo. Together, these updates bring to life Hotels.com’s purpose to be simply the best way to hotel.  

It’s All in the Name 

Hotels.com’s new creative platform highlights a simple truth: in life and in travel, plenty of things aren’t what they sound like. In the new :30 spots, “Chicken Fingers” and “Headphones,” the brand introduces its new tagline, “It’s All in the Name,” by playfully pointing out that chicken fingers aren’t actually fingers and no one’s walking around with a phone for a head. But Hotels.com is exactly what it sounds like — offering clear value, transparency and rewards that are easy to use and understand. 

The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios. 

“Chicken Fingers” and “Headphones” will air in the U.S. on TV from March 17, 2026.  

Putting the H Back in Hotels.com  

Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterized by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers’ journey through discovery, booking, and rewards. Set within the brand’s signature “Bellhop Red,” the new logo is designed to stand out across digital and real‑world touch points. 

“Hotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With ‘It’s All in the Name,’ we’re reminding travelers exactly what we deliver: rewards, simplicity, and flexibility they can trust,” said Natalie Wills, SVP of Marketing & Creative at Expedia Group. 

The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded color palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful.   

Watch the new ads on YouTube and follow Hotels.com on Instagram and TikTok. 

Credits: 

Agency: Mischief @ No Fixed Address 

Greg Hahn, CCO, Co-Founder & Partner 

Bianca Guimaraes, Executive Creative Director & Partner 

Kevin Mulroy, Executive Creative Director & Partner 

Carl Peterson, Creative Director, Copy 

Eleanor Rask, Assoc. Creative Director, Art 

Robyn Makinson, Design Director  

Will Dempster, EVP, Head of Production & Partner 

Samuel Moross Senior Producer  

Elly Lupi, Associate Business Manager  

Kerry McKibbin, President & Partner 

Alison Whisenant, Managing Director 

Samuel Crawford, Group Account Director 

Katelyne Maroney, Account Supervisor 

Sofia Tasolides, Account Executive 

Olivia Ranalli, Project Manager  

Jeff McCrory, Head of Strategy & Partner 

Luke Alexander-Grose , Strategy Director 

Oliver McAteer, Head of Development & Partner 

Production Company: Untold Studios

Ben Cronin – Creative Director

Nathan Hoad – Executive Producer 

Chris Preston-Barnes – VFX Producer

Alisa Hussain – Production Assistant

Chris Winters – Online

Alex Grey & Miguel Lavin – Shoot supervision

Seb Caldwell (CG), Alex Grey (2D) – VFX Supervisor

VFX Leads: Jinhui Wang, Sukanta Chakraborty, Thomas Huizer

VFX Artists: Shariq Altaf, Judit Navarro Lopez, Felix Benning, Francesca McCall, Borja Fuste, Aswin Bal, Oliver Aguszt, Evan Roberts, Greta Kossowska, Irina Alzuru, Manon Cauzid, Sean Curry, Luke Massingberd, Corentin Maudhuit, Manjunath R, Daniel Weiss, Somesh Tiwari, Joao Pires, Noel Arockiam, Avinash Savant, Richard Gao, Daniel Gerhardt, George Meppadath Kurian, Kishore Chand, Swaraj Kanthikar, Lukas Gecas, Rachel Ward, William Lorenenzetti, Angela Bernardo, Matthew George, Charlie Wilson, Therese Vilderfall, Jack Holst, Briag Mallat, Marta Esteban-Infantes, Kanishk Chouhan

Chris Winters – Online

Color: 

Colorist: Julien Alary

Producer: Eli Sandal

Music Company: Human

Music by Human

Managing Director/Global EP: James Dean Wells

Creative Lead: Mike Jurasits

Composers: Ed Dunne, Sidney Kennedy, Jonathan Russell, Jonathan Hubbell, Morgan Visconti and Thomas Keery

Audio House: Barking Owl 

Sound Design & Mix – Barking Owl (@barkingowl_)

Sound Designer & Mixer – Mikayla Petersen (@mikaylapetersen) & Brad Beasley (@b_rad_beasley)

Mix Assistant – Henry Gilchrist (@henrygilchrist)

Executive Producer – Ashley Benton (@ben.aay)

Associate Producer – Andrea Bovard (@andreabovard)

Managing Director – Carol Dunn (@still_carol)

Production Company: Biscuit 

Andreas Nilsson- Director 

Shawn Lacy- Founding Partner 

Holly Vega- Executive  Producer 

Mala Vasan- Producer 

Sean Moody – Head of Production 

Brian Stevens – 1st AD 

Production Company: The Lift  

José Barrera- Exec Producer 

Israel Simba Gonzales- Producer 

Leslie Herrera – Coordinator 

Production Company: Arcade Edit 
Dave Anderson- Editor