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Türkiye is full of surprises

Türkiye, the local name for Turkey, is a land rich in history, blessed with incredible natural splendor, and home to one of the world’s most captivating cities. But look beyond the sprawling Topkapi Palace and buzzy Istanbul, and you’ll discover a rich Mediterranean country that’s full of surprises.

From culinary delights and jaw-dropping art to cool clubs and dazzling beaches, Türkiye promises an unforgettable getaway. So pack your sandals and your sense of adventure, and get ready to windsurf, paraglide, hike the Lycian Way, explore the otherworldly landscapes of Cappadocia, and dig into the world’s best Anatolian kebabs. Your next big adventure starts here.

Discover the new cool in Istanbul

From its underground ruins and contemporary museums to the soaring Hagia Sophia and hip Karaköy neighborhood, Istanbul offers a doorway to another world.

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Discover the TurkAegean coast

Explore the pearl of the Aegean with a tour of the ancient ruins of Ephesus, plan a once-in-a-lifetime windsurfing trip, or check out the underwater archaeology displays at Uluburun, the oldest shipwreck in the world.

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Discover the Turkish Riviera lifestyle

Live like a king on the Turquoise Coast, where sun-swept beaches, lively cafes, and bougainvillea-lined streets will show you the best of the Med, with some remarkable historic sites to boot.

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Explore magical experiences

Step back in time

Wander through the history of two continents in one of the world’s most historically rich countries. Istanbul is an absolute show-stopper for history buffs, as it's home the Hagia Sophia, Topkapı Palace, and the Blue Mosque. Travel outside the city limits and you can explore the subterranean wonderland of the Cappadocia Underground Cities - a truly unforgettable sight.

Taste the best of Türkiye

Whether you want to munch on some mezze or to relax with a glass of çay, you’ll find plenty to savor. Türkiye is famous for its cuisine, which showcases the best of Asia and Europe with a distinctive Mediterranean touch. You'll find the best kebabs on earth, but you'll also discover cutting-edge restaurants, elegant rooftop spots, and traditonal kitchens serving dishes dating from Ottoman times.

Indulge in retail therapy

Find a unique souvenir in the antique shops, roam the megalopolis of Istanbul for luxury brands, shop for exotic spices and ornate rugs, or pop into the fashion-forward boutiques on Serdar-ı Ekrem to choose a new outfit: Istanbul offers a haven for shoppers. Don't miss Çukurcuma Caddesi, an elegant shopping street packed with old-world charm and vintage shops.

Immerse yourself in art

From ancient artifacts to modern art, Türkiye showcases a one-of-a-kind culture. Visit the Contemporary Istanbul art fair to explore the city's burgeoning art scene, head to the Hagia Sophia Museum to photograph the dazzling mosaics, or stop into the tucked-away boutiques to pick out a unique souvenir. Whatever type of art you're into, you'll find it in Türkiye.

Step into natural beauty

Discover everything from shipwrecks to glittering yachts at some of the Med’s best beaches. Adventurous travelers can indulge in windsurfing and kitesurfing at Alaçatı, while those looking for a more relaxing experience can take a sunset stroll along the dunes of Patara Beach. The Black Sea offers a dramatic backdrop for Instagram photos, while Ayayorgi Koyu is a glamorous spot for partygoers.

Get your pulse racing

From hot-air ballooning over Capadocia to deep-sea diving, you can enjoy the great outdoors in Türkiye. Amblers won't want to miss the chance to hike the Lycian Way, a 500-km path that winds through the ancient coast of the Teke Peninsula. Meanwhile, Kaş is one of the best dive sites in the world, with a wealth of canyons and caves to explore.

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