Church of the Incarnation is not just a place of worship, but a popular tourist attraction as well. Make a pilgrimage and enjoy some moments of quiet contemplation.
When you've finished up at this house of prayer in Loja, why not make your way to Fountain of the Moorish Maiden, Narvaez Palace, and Church of San Gabriel? They're not too far from Church of the Incarnation and also a favorite with many tourists.