If you consider yourself a shopaholic, a retail heaven is waiting for you at Goodmorning City. Whether you're looking for clothes, shoes or local knickknacks, you're sure to find something unique here.

This shopper's paradise is located in Jung-gu, but Goodmorning City of course isn't the only thing to see around this area. If you're in the mood for more sights, Gyeongbokgung Palace is worth a look too.

Plan a trip to see Goodmorning City

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The Classic 500 Pentaz Executive Residence

Gwangjin-gu

per person

Sep 16 - Sep 19

found 1 day ago

Roundtrip flight included

San Francisco (SFO) to Seoul (ICN)

9/10 Wonderful! (1,000 reviews)

The service from all staffs are very nice. The suites are large and comfortable with lots of closet space. It is conveniently located beside a subway, also free parking if you decide to drive. There's about 4 coffee shops in the same building, a large department store with ample food selection. A few downsides are I was not expecting was that you have to purchase tickets to enter the swimming pool. The price ranges from offseason, weekday to weekend. Also, since the suites were so large, if there was another bathroom that would of been perfect.

Reviewed on Jul 29, 2025

The Stay Hue Myeongdong

Myeong-dong

per person

Sep 9 - Sep 14

found 1 day ago

Roundtrip non-stop flight included

Los Angeles (LAX) to Seoul (ICN)

9.4/10 Exceptional! (126 reviews)

Shopping is very convenient and transportation is easy too. Lots of street food few steps away from the hotel and lots of good find restaurants. The staff are nice, specially Jun, who catered all our needs and responded quickly. He even had us checked in early when we told him Our flight was at 2am and did not get enough sleep and that we are very tired from our travel. The room was small but clean and the bed was really comfy and soft. Would definitely stay here again next time :)

Reviewed on Jul 31, 2025

HOTEL MYEONGDONGJANG

Myeong-dong

per person

Sep 9 - Sep 14

found 1 day ago

Roundtrip non-stop flight included

Los Angeles (LAX) to Seoul (ICN)

9.2/10 Wonderful! (399 reviews)

Great location to explore Seoul. The staff was very friendly and helpful. I look forward to coming back to the hotel!

Reviewed on Jul 19, 2025

Browse tours and tickets to explore Goodmorning City

Tours & day trips

See all 447 activities

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

Free cancellation available

Private & custom tours

See all 133 activities

Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

Free cancellation available

Classes & workshops

See all 41 activities

K-pop Tour

Free cancellation available

Adventure & outdoor

See all 33 activities

Seoul: Nami Island and Garden of Morning Calm (+Railbike)

Free cancellation available

Attractions

See all 15 activities

K-Pop Tour

Free cancellation available

Popular places to visit

Dongdaemun Design Plaza

4.5/5(43 reviews)

Join the masses who snap selfies every year at one of the most Instagrammed sites in South Korea, a UFO-like building that hosts a variety of events.

Dongdaemun Market which includes street scenes, nightlife and night scenes

Dongdaemun History and Culture Park

4.5/5(665 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Nice vantage point on a hill to do some long exposure photography.

Dongdaemun Seonggwak Park

Explore the great outdoors at Dongdaemun Seonggwak Park, a lovely green space in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.

Gwangjang Traditional Market which includes a park, a city and a river or creek

Gwangjang Market

4.5/5(8 reviews)

Make sure you come hungry to this buzzing market, which is famed for its great street food and is one of the oldest markets in Seoul.

Lotte Fitin

During your visit to Seoul, you can search for that perfect souvenir at Lotte Fitin. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Migliore Mall

4/5(3 reviews)

During your visit to Seoul, you can find the perfect gifts to bring home at Migliore Mall. While in this culturally rich area, you can savor the top-notch restaurants.