Boutique, smaller probably 3 star hotel in the midst of all the large 5 star hotels on the Tel Aviv Beach. Clean rooms. Comfortable beds. Superb shower. Very well priced. Exceptional value. Excellent full breakfast included as well as evening cocktail hour. Very friendly, helpful and accommodating staff. Neighborhood is wonderful with multiple restaurants ( kosher, falafel, schwarma, but also well heeled Thai, Mexican and others), coffee shops, butcheries and boulangeries, record shops, bike shops, hair salons, massage shops. Easy walking to Carmel Market, king George st, city center and beach walk to Jaffa. Would definitely stay there again!! Would not want to be anywhere else in this large city! Really made by stay enjoyable.