The Florance

Property class: 3.5

Choose dates to view prices

Free continental breakfast, a terrace, and an art gallery on site are just a few of the amenities provided at The Florance. In addition to a garden and laundry facilities, guests can connect to free in-room WiFi.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free WiFi
  • Laundry
  • Housekeeping

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Premium King Park View

A bedroom with a bed, a TV mounted on the wall, and a window with a view of greenery.

Premium King Park View

10.0 out of 10
Exceptional
(6 reviews)
  • Garden view
  • 377 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen Park View

A bedroom with a bed, a chair, a radiator, and a window with blinds.

Premium Queen Park View

8.0 out of 10
Very good
(2 reviews)
  • 323 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

A hotel room with a bed, a desk, two chairs, a coffee maker, and a nightstand with a remote control.

Premium Queen

8.0 out of 10
Very good
(2 reviews)
  • 377 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

A neatly made bed with white and green bedding, an orange throw blanket, and a green headboard.

Queen Suite

9.6 out of 10
Exceptional
(4 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

A hotel room with two beds, each with white bedding and decorative pillows. There is a small table with a lamp and a potted plant between the beds.

Twin King Single

  • 269 sq ft
  • Sleeps 2
  • 2 Large Twin Beds

Twin King Single Private Bathroom Room

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed OR 2 Large Twin Beds
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About the neighborhood

Located in Launceston CBD, a neighborhood in Launceston, The Florance is in the entertainment district. Harvest Market and Quadrant Mall are worth checking out if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Cataract Gorge Reserve and Trevallyn Nature Recreation Area. Looking to enjoy an event or a game while in town? See what's happening at Indoor Sports Center or University of Tasmania Stadium. Visit our Launceston travel guide
View more Guest Houses in Launceston
Map
17 Brisbane St, Launceston, TAS, 7250

What's nearby

  • A wrought iron gate with the words "CITY PARK" in red letters.
    City Park
    1 min walk - 0.1 miles
  • An indoor shopping area with a high ceiling and glass panels. Visible stores include 'The Body Shop' and 'Birch'.
    Brisbane Street Mall
    7 min walk - 0.4 miles
  • Princess Theatre
    3 min walk - 0.2 miles
  • 1842 Gallery
    7 min walk - 0.4 miles
  • University of Tasmania Stadium
    12 min walk - 0.7 miles

Getting around

  • East Tamar Junction Station
    3 min drive
  • Launceston, TAS (LST)
    16 min drive

Restaurants

  • Inside Cafe
    6 min walk
  • The Royal Oak Hotel
    2 min walk
  • Alchemy Bar & Restaurant
    7 min walk
  • La Cantina Restaurant
    5 min walk
  • Northern Public House
    6 min walk

About this property

The Florance

  • Guesthouse located in Launceston CBD
  • Free continental breakfast, a terrace, and an art gallery on site are just a few of the amenities provided at The Florance. Free in-room WiFi is available to all guests, along with a garden and laundry facilities.
  • You'll also enjoy the following perks during your stay:
    • Free self parking
    • A roundtrip airport shuttle (surcharge), express check-in, and free newspapers
    • Smoke-free premises
    • Guest reviews say great things about the helpful staff
  • Room features
  • All guestrooms are individually furnished, and boast comforts such as premium bedding and laptop-friendly workspaces, in addition to perks like free WiFi and sound-insulated walls.
  • More amenities include:
    • Heating and ceiling fans
    • Bathrooms with rainfall showers and designer toiletries
    • Refrigerators, electric kettles, and daily housekeeping

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Frequently asked questions

Is The Florance pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Florance?

As of Oct 23, 2026, prices found for a 1-night stay for 2 adults at The Florance on Oct 26, 2026 start from $194, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Self parking is free at this property.

What time is check-in at The Florance?

Check-in start time: 2 PM; Check-in end time: 8 PM. Late check-in is available from 8 PM–midnight for a fee.

What time is check-out at The Florance?

Check-out is at 10 AM.

Does The Florance provide a shuttle to the airport?

Yes, there's an airport shuttle.

Where is The Florance located?

Located in Launceston CBD, this guesthouse is steps from Design Centre of Tasmania, City Park, and City Park Radio Museum. Albert Hall Convention Centre and Princess Theatre are also within 5 minutes. East Tamar Junction Station is 22 minutes by foot.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

The Florance Reviews

9.6

Exceptional

10

Cleanliness

9.2

Location

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 123 out of 152 reviews
Rating 8 - Good. 23 out of 152 reviews
Rating 6 - Okay. 5 out of 152 reviews
Rating 4 - Poor. 1 out of 152 reviews
Rating 2 - Terrible. 0 out of 152 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our stay at The Florance was absolutely amazing. The accommodations were incredibly clean and comfortable, and the wonderful breakfast was a perfect start to the day. I truly could not fault it!
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Brilliant amenities and very friendly hosts
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The venue with its enormous character and in particular the integration of the Old with the New allowing one to relax immediately on entering the breakfast room casting away any worries to start the day and last but not least the proximity to the Heart of the City allowing guests to stroll through the streets of Launceston attending the Markets during the weekend restaurants and general shopping during the day!
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean and comfortable room, lovely breakfast. Loved the vibe!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely, cosy boutique style accommodation with friendly and helpful staff.
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Beautifully clean room and the staff assisting at breakfast were so courteous and friendly. Location was great, right opposite a lovely park and all close to town and within easy walking distance to Cataract Gorge.
The Florance
LAUNCESTON at night
Cataract Gorge
Stayed 3 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Easy check-in and out. Friendly and helpful staff at breakfast. Lovely food and was able to get a breakfast packed for my early start the next morning. Beautiful building.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
A very welcoming and comfortable place to stay. The room was lovely. A great area in the conservatory to sit and relax. A good location, close to the park and restaurants and shops.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Loved our overnight stay - room 4 was small but suited for one night. Could do with a box of tissues in the room though. Breakfast was lovely, staff friendly and very pleasant atmosphere.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Staff & service, property conditions & facilities
Clean, fresh, quiet and comfortable.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice room and the common area was amazing to chill out. Breakfast was yummy and serve with a smile. Highly recommend The Florance if you in Launceston.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Clean room, charming house with a nice mix of traditional and modern. Excellent breakfast. At first the lack of staff unnerved me but help was easily available and so friendly.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
This was a friendly, cozy hotel with great staff and a congenial atmosphere. The food at breakfast was great, as was the environment. The rooms were entirely adequate, though you won't call them luxurious. Overall, it was a great stay with a uniquely warm vibe.
Stayed 1 night in Mar 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charm personified!

This is the most delightful, charming boutique hotel! Location is really convenient to everything. The staff is friendly and kind. Has a warm, cozy ambiance. Loved staying here! Highly recommend!
Stayed 2 nights in Oct 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful small inn.

Lovely small hotel/inn. Information was communicated to us promptly about check in process and parking as there is not a front desk. Our room was very nice although a bit small but fine for a night or two. The common areas are lovely and the breakfast was wonderful. We would definitely stay again. The location is also very good.
Stayed 1 night in Jan 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charming Hotel

Clean and friendly staff. Don't know about eco hoof prints question but had click on something.
Stayed 1 night in Feb 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cozy stay

This is a very welcoming and comfortable inn. Well appointed rooms. Nice breakfast. Good recommendations. Friendly owners and staff. Central location. No negatives at all.
Stayed 3 nights in Mar 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is a converted historic house and has been beautifully renovated into a boutique b&b in a great location. Didn't see a soul, except at breakfast (including check in). Breakfast was lovely, and the Conservatory is a wonderful space. Room was comfortable, but the only window was in the bathroom area (with a frosted glass door to let light into to room). Not a problem as we spent little time there other than sleeping!!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025