Apgujeong-dong

Seoul

Photo by Sophia Field
Photo by Sophia Field

Popular places to visit

Every major department store in Korea has some sort of food hall/market, and they’re actually pretty amazing, this one being one of the best/biggest ones in Seoul. So so many baked goods, and Koreans do get quite creative with them as well! I would highly recommend eating here but be warned, you will be overwhelmed with the selection. :)

Hyundai Department Store

During your trip to Seoul, you can search for that perfect souvenir at Hyundai Department Store. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.

Hyundai Department Store
Lotte World

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes a city, markets and street scenes

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace showing a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Things to do

GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

$79
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Starfield Suwon : Day Tour

Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave

$70
per adult
100% of travellers recommend
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Picture 11 for Activity Seoul: Nami Island and Garden of Morning Calm

Seoul: Nami Island and Garden of Morning Calm (opt Railbike)

$52
per adult
96% of travellers recommend
Seoul: Nami Island and Garden of Morning Calm (opt Railbike)
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

$40
per adult
98% of travellers recommend
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul

DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul

$37
per adult
98% of travellers recommend
DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul
Picture 1 for Activity Seoul: Hanbok Rental with Gyeongbokgung Palace Visit

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

$7
per adult
100% of travellers recommend
Seoul: Hanbok Rental with Gyeongbokgung Palace Entry
See all activities in Seoul

Apgujeong-dong Hotel Deals

LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
$129 nightly
The price is $141 total per night from Aug 31 to Sep 1
$141 total
Aug 31 - Sep 1
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,642 reviews)
"Great hotel"

Reviewed on Aug 21, 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
$152 nightly
The price is $168 total per night from Aug 24 to Aug 25
$168 total
Aug 24 - Aug 25
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,843 reviews)
Great value and hospitality
"It’s our second time staying at ENA. We had a great stay last time so we chose to stay here again. The front desk always greets you with a smile. There are two washer and dryers if you wanna do your laundry. Namdaemun is a convenient area for sightseeing so location is excellent. We like ENA!"

Reviewed on Aug 18, 2025

ENA Suite Hotel Namdaemun
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
Fully refundableReserve now, pay when you stay
$79 nightly
The price is $87 total per night from Aug 31 to Sep 1
$87 total
Aug 31 - Sep 1
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,000 reviews)
"All's good."

Reviewed on Aug 17, 2025

Fairfield by Marriott Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
$97 nightly
The price is $107 total per night from Sep 16 to Sep 17
$107 total
Sep 16 - Sep 17
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (580 reviews)
"A+ beautiful space"

Reviewed on Aug 17, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
$107 nightly
The price is $118 total per night from Aug 31 to Sep 1
$118 total
Aug 31 - Sep 1
Total with taxes and fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,662 reviews)
"It was the best place because it was so close to the subway station, and the breakfast was good. Hotel room is quiet and clean, so I plan to stay again next time."

Reviewed on Aug 13, 2025

Shilla Stay Seodaemun Seoul Station
Step Inn Myeongdong 1

Step Inn Myeongdong 1

3 out of 5
15F, 55 Myeongdong-gil, Jung-gu, Seoul, Seoul
$54 nightly
The price is $60 total per night from Aug 27 to Aug 28
$60 total
Aug 27 - Aug 28
Total with taxes and fees
Stay at this 3-star guesthouse in Seoul. Enjoy free breakfast, free WiFi, and a 24-hour front desk. Our guests praise the helpful staff and the property condition ...
8.2/10 Very Good! (993 reviews)
"Staff were great when I needed to interact. Room was small but perfect for me. Being right next to reception meant it was a little loud at times esp during breakfast, but I’d certainly stay again"

Reviewed on Aug 20, 2025

Step Inn Myeongdong 1
See all 2,242 properties in Apgujeong-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Apgujeong-dong

Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Seoul Central Mosque. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Samseong-dong featuring interior views

Samseong-dong

Spend some time visiting places like Starfield COEX Mall while getting to know Samseong-dong, and be sure to check out the abundant dining options. You can hop aboard the metro at Bongeunsa Station or Samseong Jungang Station to see more of the area.

Samseong-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
See our Where To Stay guide

Apgujeong-dong

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