Samseong-dong

Seoul

Samseong-dong featuring interior views
Samseong-dong showing outdoor art
Samseong-dong which includes interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong featuring a city and a skyscraper

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
$249 nightly
The price is $274 total per night from Jan 25 to Jan 26
$274 total
Jan 25 - Jan 26
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,008 reviews)
Concierge is very knowledgeable. They send you to places they know, not just random google places. Ambasssor diamond perks were recognized. Breakfast was busy so they sent me to lounge.

Reviewed on Jan 3, 2026

Grand InterContinental Seoul Parnas by IHG
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
$96 nightly
The price is $105 total per night from Jan 18 to Jan 19
$105 total
Jan 18 - Jan 19
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,756 reviews)
On the first day, the room amenities were restricted to one, though the booking was for two guests. I had booked this hotel with breakfast, but upon check-in, we were informed that we did not have breakfast and it was going to be an extra $36 USD per day. We showed them the booking and they told ...

Reviewed on Jan 3, 2026

L7 GANGNAM by LOTTE HOTELS
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
$101 nightly
The price is $111 total per night from Jan 12 to Jan 13
$111 total
Jan 12 - Jan 13
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,023 reviews)
Love this place, very convenient to go around. COEX right in front of it! Very clean, spacious rooms and good bfast. Stayed for 15 days with family!

Reviewed on Jan 4, 2026

Shilla Stay Samsung COEX Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
$264 nightly
The price is $290 total per night from Jan 12 to Jan 13
$290 total
Jan 12 - Jan 13
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9/10 Wonderful! (67 reviews)
Everything is great! New facility great location friendly staff

Reviewed on Jan 5, 2026

The Westin Seoul Parnas
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
$173 nightly
The price is $191 total per night from Jan 15 to Jan 16
$191 total
Jan 15 - Jan 16
Total with taxes and fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,497 reviews)
Spacious room

Reviewed on Dec 29, 2025

Oakwood Premier Coex Center
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
$59 nightly
The price is $65 total per night from Jan 14 to Jan 15
$65 total
Jan 14 - Jan 15
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,231 reviews)
The hotel staff were very friendly and helpful. I appreciated their hospitality. The building was a bit old and looked a bit worn. However, the location was excellent. The staff were very friendly and made me feel very welcome.

Reviewed on Jan 5, 2026

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
you can't go to South Korea and not have a Korean BBQ #Seoul #SouthKorea #Jun2016 #iPhone6  #Food #LifeAtExpedia

Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheranno and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like KEPCO Art Center.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Mountain Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong


Samseong-dong

Choose one or more items to build your trip:

Explore a world of travel with Expedia