What to do in Milwaukee, WI

Find and book activities, attractions and tours
Milwaukee Art Museum

Milwaukee Attractions

Set on the shores of Lake Michigan, Milwaukee has served as the cultural and economic hub of Wisconsin since the mid-1800s. Today, the city is best known for its European-style architecture and legendary beer history—there’s a reason it’s nicknamed “Brew City”!—as well as for being the birthplace of Harley-Davidson. The city’s recent construction boom has given way to incredible additions like the Milwaukee Riverwalk, the glass skywalk system, and expansions to theaters, museums, and arenas. Whether you want to explore the collection at the postmodern art museum, take in a baseball game at Miller Park, or get your drink on with a brewery tour, there are countless things to do in Wisconsin’s largest city.

Explore thousands of experiences from activities and attractions to day tours and transfer.

Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.

One Key members save 10% or more on select activities, hotels, cars and vacation rentals.

What to do in Milwaukee

Free Things to Do in Milwaukee

There's no need to endlessly reach for your wallet in Milwaukee. The following won't cost a penny.

Haggerty Museum of Art - Take the whole family and set off on an intriguing adventure through history with one another.

Frontier Airlines Center - If you want to get cultured, plan a visit and witness the artistic creativity on display.

Lakefront Park - Find time to play and add some excitement to your time here.

Milwaukee School of Engineering - Take in the design and originality of this fantastic example of modern architecture.

Milwaukee City Hall - If you'd like to explore the history of the area through its landmarks, mark this one down on your travel itinerary.

National Soldiers Home Historic District - This is a bustling location where you can absorb the atmosphere and feel the rhythm of local life.

US Bank Center - Flick through your guidebook and discover why this place is worth a spot on your to-do list.

Old St. Mary's Church - Get in touch with your spiritual side or simply lose yourself in the peaceful atmosphere at this religious site.

Bradford Beach - Play some games with the youngsters or simply sit back and enjoy the warm sun at this attractive coastal spot.

Cathedral Square - Whether you know your bamboo from begonias, you'll no doubt find beauty in this glorious display.

Areas & Neighborhoods in Milwaukee

Referred to by locals as the “Big City of Little Neighborhoods,” Milwaukee celebrates its many diverse districts. From the Historic Third Ward, a former warehouse area with a vibrant modern arts scene, to Brady Street, an eclectic avenue so popular it’s considered its very own neighborhood, this Wisconsin metropolis is home to plenty of walkable districts bursting with places to eat, drink, shop, and explore.

Bay View

Once a working-class residential neighborhood, Bay View has recently welcomed an influx of hip clothing stores, quaint cafes, and vibrant music venues. It also boasts one of the city’s best bar scenes, with numerous hotspots that have made the list of America’s 100 Best Beer Bars.

Brady Street

A street so dynamic it’s considered it’s own neighborhood, Brady Street gave rise to the hippie scene in the ‘60s and continues to be a colorful area full of unique shopping, ethnic eateries, and spirited nightlife. Oscar Wilde once said that “if what you want isn’t on Brady Street, you probably don’t need it”—a motto that still rings true today.

East Side

Find a melting pot of cultures in the East Side, which boasts a range of attractions including the historic Oriental Theatre, the Black Cat Mural Alley, and the 5 museums that make up Milwaukee’s Museum Mile. There are also plenty of public green spaces for you to enjoy amazing views of glassy Lake Michigan.

East Town

More or less the heart of downtown, East Town is filled with a mix of popular attractions, restaurants, hotels, and shopping, as well as the city’s most iconic structure—the Milwaukee Art Museum. Take in a stage show, snap a photo with the Bronze Fonz statue, or attend a festival at Cathedral Square Park.

Historic Third Ward

Once an old warehouse district, the revitalized Third Ward is Milwaukee’s fashion and arts district, home to the city’s widest array of restaurants, theaters, galleries, boutiques, and brewpubs. Admire the well-preserved 19th-century architecture as you leisurely stroll through the charming streetlamp-lit lanes.

Walker’s Point

If you’re looking to eat, Walker’s Point is the place to do it. This foodie paradise has everything from rustic pubs and farm-to-table bistros to lively Asian and Mexican eateries. It’s here you’ll also find cheerful ice cream shops and the city’s only urban creamery sharing the streets with LGBT-friendly bars and clubs.

What to See in Milwaukee

Even if you don’t go inside, the sculptural, postmodern architecture of the Milwaukee Art Museum is a sight to behold. The museum graces the front of the city’s eastern skyline and also offers spectacular views of sparkling Lake Michigan. For history buffs, a tour through downtown reveals breathtaking architecture such as the Flemish Renaissance Revival-style City Hall, the 19th-century Romanesque Pfister Hotel, and the palatial Milwaukee Public Library. If old-world architecture isn’t your thing, take in a Broadway-caliber stage show at the state-of-the-art Marcus Center. In the warmer months, grab a seat at the outdoor theater for a performance overlooking the Milwaukee River.

Sightseeing in Milwaukee

A visit to Brew City wouldn’t be complete without a stop at a brewery (or 3 or 4). The headquarters of the Miller Brewing Company offers a look at their storied history with a behind-the-scenes tour complete with samples and time to relax in the beer garden. If you’re hoping to learn about lesser-known beer-makers, a guided tour can lead you to small-batch brewers you may not have known about otherwise. And you can always pay a visit to the Pabst Mansion, the late 19th-century home of the namesake brewing family, which now serves as a museum and monument to America’s Gilded Age.

Of course, there are also things to do in Milwaukee that aren’t related to beer. Scope out displays of classic motorcycles at the famous Harley-Davidson Museum, travel back in time at the Milwaukee Public Museum, or make friends with the 2,000 mammals, reptiles, and birds at the Milwaukee County Zoo.

If you’re looking to immerse yourself in the daily life of the city, make like a local and travel between downtown’s shopping centers, eateries, and attractions via the glass Milwaukee Skywalk. Root for the home team at a Brewers baseball game at Miller Park stadium, or head out for a day trip by train to bustling Chicago.

Things to Do in Milwaukee with Kids

There's fun for the entire family wherever you roam in Milwaukee. Here are some family friendly experiences you can do together that are bound to make your vacation unforgettable:


Looking for sports, concerts, or theater events in Milwaukee? Search event tickets to see what's happening today, or to plan what to do this weekend!



Read travel guides and advice on visiting Milwaukee

Frequently asked questions

What is Milwaukee famous for?
Milwaukee Art Museum is often mentioned in the same breath as Milwaukee, so be sure to allow time to visit.
What should I not miss in Milwaukee?
If you’d like to explore the best of this place, pencil these attractions into your schedule:

  • American Family Field
  • Discovery World
  • Mitchell Park Horticultural Conservatory
  • Charles Allis Art Museum

Are there cheap things to do in Milwaukee?
What can you do in Milwaukee for free?
You could put your money in the hotel safe for the day, because these great attractions will cost you nothing:

  • Charles Allis Art Museum
  • University of Wisconsin-Milwaukee
  • Marquette University
  • Potawatomi Bingo Casino

Popular places to visit

Areas of Milwaukee

Day trip destinations from Milwaukee