U&Me, BW Signature Collection

Choose dates to view prices

Luxury
4.0 star property
8.8

Excellent

Upscale hotel in a shopping district

Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

A hotel room with a bed, a chair, a small table, a window with a view, and a ceiling with wooden slats.

Deluxe Room, 2 Twin Beds, Non Smoking

  • Sleeps 3
  • 2 Twin Beds

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with a desk, a chair, a TV, a lamp, and a window with a view.

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(208 reviews)
  • 205 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

A modern hotel room with a large bed, a view of the city, and a unique ceiling design.

Junior Suite, 1 Queen Bed, Non Smoking

  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

A view from a window overlooking a lake with a town in the distance, a bridge, and a partly cloudy sky.

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(61 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a bedside table, a mirror, a sink, and a towel hanging on the wall.

Standard Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(33 reviews)
  • 97 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

A hotel room with a bed, a chair, a small table, a window with a view, and a ceiling with wooden slats.

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

  • Sleeps 3
  • 1 Double Sofa Bed and 2 Twin Beds

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A modern hotel room with a wooden ceiling, a desk with a chair, a large window, and a bathroom with a sink and mirror.

Standard Room, 2 Twin Beds, Non Smoking

  • Sleeps 2
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

A hotel room with a bed, a desk with a laptop, and a window offering a city view.

Deluxe Room, 2 Twin Beds, Non Smoking

7.6 out of 10
Good
(9 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

A hotel room with two beds, a large window with a view, a flat-screen TV, and a wall art piece.

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(4 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
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About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navet and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Väven Cultural Centre and Nolia. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen. Visit our Umea travel guide
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Väven Cultural Centre
    1 min walk - 0.1 miles
  • Utopia
    1 min walk - 0.1 miles
  • Umea People's House
    3 min walk - 0.2 miles
  • Umea City Church
    5 min walk - 0.3 miles
  • Umeå Folkets Hus
    6 min walk - 0.3 miles

Getting around

  • Umeå Central Station
    9 min walk
  • Umea (UME)
    7 min drive

Restaurants

  • Lottas Krog
    5 min walk
  • Tapas Bar Deli
    1 min walk
  • MAX
    3 min walk
  • Nya Konditoriet
    2 min walk
  • Taps& Umeå
    3 min walk

About this property

U&Me, BW Signature Collection

  • Upscale hotel in a shopping district
  • Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
  • You'll also enjoy perks such as:
    • Bike rentals, express check-out, and express check-in
    • Smoke-free premises, a banquet hall, and luggage storage
    • An elevator and a vending machine
  • Room features
  • All 162 rooms offer comforts such as laptop-friendly workspaces, in addition to perks like free WiFi and safes.
  • Other conveniences in all rooms include:
    • Bathrooms with rainfall showers and hair dryers
    • Flat-screen TVs with cable channels

Awards and affiliations

  • Sustainability Certifications
  • This property is certified by this third-party sustainability certification scheme: Green Key (Foundation for Environmental Education). For more information on what this certification requires and verifies, please visit their website.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

  • American Express
  • Diners Club
  • Mastercard
  • Visa

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of Oct 6, 2026, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on Oct 11, 2026 start from $80, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

8.6

Amenities

8.2

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 642 out of 1224 reviews
Rating 8 - Good. 414 out of 1224 reviews
Rating 6 - Okay. 119 out of 1224 reviews
Rating 4 - Poor. 37 out of 1224 reviews
Rating 2 - Terrible. 12 out of 1224 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent room! Perfect view. Very good breakfast!! In the most central location! Very easy self check in and check out.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good place
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Everything was great!
Stayed 10 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Super bra
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Unique experience.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Liked: Staff & service, property conditions & facilities, room comfort
x
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
10/10
Stayed 1 night in Feb 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra
Stayed 1 night in Nov 2025
Verified review

8/10 Good

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025
Verified review

6/10 Okay

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, room comfort
ok
Stayed 1 night in Nov 2025
Verified review

4/10 Poor

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ett fantastiskt hotell. En favorit. Bott där två gånger. Vi kommer gärna tillbaka.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Jättebra frukost och fin utsikt
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, property conditions & facilities
Fint rum, rent och fräscht. Bra frukost. Närheten till stan och utsikt över vattnet en stor bonus
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Grym utsikt, sköna sängar och god frukost med några lokala råvaror 👍
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Todella hyvä aamiainen, kaunis näkymä huoneesta. Hinta-laatusuhde loistava
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Veldig fint hotell. Var veldig varmt på rommet når vi kom, men fikk fort hjelp av ansatte og fikk tak i vifte gratis. Veldig fornøyd!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Smidig incheckning, centralt, fantastisk frukost. Mysig atmosfär, rent och sköna sängar!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Överraskande bra. Fantastisk utsikt. Underbar frukost.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Fin utsikt, god frukost, centralt beläget, rent rum. Allt detta till ett förmånligt pris. Jag har bott där förut och kommer troligtvis bo där igen om vi besöker Umeå.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Supergod frukost. Mycket folk, personal hann inte duka undan och fylla på Annars perfekt läge! Fin utsikt
Stayed 2 nights in Jun 2026