Seocho 4-dong

Seoul

Popular places to visit

Lotte World

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes a city, markets and street scenes

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Gyeongbok Palace showing a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
COEX Convention and Exhibition Center showing signage

Starfield COEX Mall

You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Starfield COEX Mall

Things to do

GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

$79
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Picture 18 for Activity Seoul: Nami Island and Garden of Morning Calm

Seoul: Nami Island and Garden of Morning Calm (+Railbike)

$57
per adult
96% of travellers recommend
Seoul: Nami Island and Garden of Morning Calm (+Railbike)
Starfield Suwon : Day Tour

Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave

$70
per adult
100% of travellers recommend
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul

DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul

$50
per adult
98% of travellers recommend
DMZ & Gondola & Suspension Bridge Full Day Tour From Seoul
Picture 1 for Activity Seoul: Nami, Petite France, Italian Village, Railbike Option

Seoul: Nami, Petite France, Italian Village, Railbike Option

$50
per adult
100% of travellers recommend
Seoul: Nami, Petite France, Italian Village, Railbike Option
Picture 10 for Activity Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

$35
per adult
96% of travellers recommend
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
See all activities in Seoul

Seocho 4-dong Hotel Deals

LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
$130 nightly
The price is $143 total per night from Jul 22 to Jul 23
$143 total
Jul 22 - Jul 23
Total includes taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,577 reviews)
"Excellent location, central to many tourist areas of Seoul. Offers room with 2 beds, however rooms were very small."

Reviewed on Jul 14, 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
$162 nightly
The price is $179 total per night from Aug 10 to Aug 11
$179 total
Aug 10 - Aug 11
Total includes taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,810 reviews)
"Great stay. Ideal location. 2-mins from airport bus in/from Inchon. Subway and buses within 5-min walk to most Seoul sights. Love the dining options nearby."

Reviewed on Jul 13, 2025

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
$104 nightly
The price is $116 total per night from Aug 5 to Aug 6
$116 total
Aug 5 - Aug 6
Total includes taxes and fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,599 reviews)
"The property was clean. We had an issue with the shower on our first night, but property maintenance and front desk staff coordinated well and resolved it promptly. However, the toilet had a persistent unpleasant odor throughout our stay."

Reviewed on Jul 11, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
$73 nightly
The price is $81 total per night from Jul 30 to Jul 31
$81 total
Jul 30 - Jul 31
Total includes taxes and fees
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,658 reviews)
"good location, easy access for checkin-out. I would like to stay there again overall"

Reviewed on Jul 12, 2025

Toyoko Inn Seoul Gangnam
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
$305 nightly
The price is $335 total per night from Aug 11 to Aug 12
$335 total
Aug 11 - Aug 12
Total includes taxes and fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,004 reviews)
"Friendly staff"

Reviewed on Jul 8, 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
$103 nightly
The price is $115 total per night from Jul 31 to Aug 1
$115 total
Jul 31 - Aug 1
Total includes taxes and fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
9/10 Wonderful! (429 reviews)
"Very clean rooms. Location is ideal for people that want to be near all the action but stay at a more quiet neighborhood. For people that are more adventurous, they can even explore local mom and pop restaurants"

Reviewed on Jul 15, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
See all 2,218 properties in Seocho 4-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Seocho 4-dong

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Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheranno and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Samseong-dong featuring interior views

Samseong-dong

Spend some time visiting places like Starfield COEX Mall while getting to know Samseong-dong, and be sure to check out the abundant dining options. You can hop aboard the metro at Bongeunsa Station or Samseong Jungang Station to see more of the area.

Samseong-dong
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Seoul Central Mosque. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
See our Where To Stay guide

Seocho 4-dong

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