Cordovilla

Travel Guide

Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
$119 nightly
The price is $131 total per night from Feb 25 to Feb 26
$131 total
Feb 25 - Feb 26
Total with taxes and fees
Book a stay at this luxury hotel in Salamanca. Enjoy free WiFi, an outdoor pool, and breakfast (surcharge). Our guests praise the helpful staff and the property ...
9.4/10 Exceptional! (797 reviews)
great staff and location

Reviewed on Dec 28, 2025

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Exe Salamanca

Exe Salamanca

4 out of 5
Calle Alava, 8 Salamanca Salamanca
$59 nightly
The price is $65 total per night from Jan 27 to Jan 28
$65 total
Jan 27 - Jan 28
Total with taxes and fees
Stay at this hotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (427 reviews)
Well situated, and not far from the historic Old Town of Salamanca. Safe ,secure parking and relatively quiet at night. Staff incredibly polite and friendly, room was a generous size for a double, ensuite had good quality toiletries and towels. Impeccably clean and well presented . Great value and ...

Reviewed on Dec 13, 2025

Exe Salamanca
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
$46 nightly
The price is $51 total per night from Feb 9 to Feb 10
$51 total
Feb 9 - Feb 10
Total with taxes and fees
Book a stay at this business-friendly hotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff ...
8.6/10 Excellent! (575 reviews)
Friendly and helpful staff

Reviewed on Jan 22, 2026

Hotel Sercotel Las Torres Salamanca
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Book a stay at this business-friendly aparthotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and room service. Popular attractions Archbishop Fonseca ...
8/10 Very Good! (321 reviews)
Right across street from Bus Station, so imo super convenient. 10-15 walk to Plaza Mayor. Hanna (cleaning staff I got to know over the two week stay) was super friendly and went above to ensure I was enjoying the room. I was able to store my bags after.check out until bus time. Highly recommend this. ...

Reviewed on Aug 30, 2025

Zenit Aparthotel Hall88
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Stay at this aparthotel in Salamanca. Enjoy breakfast (surcharge), parking (surcharge), and daily housekeeping. Our guests praise the helpful staff and the property ...
9.6/10 Exceptional! (655 reviews)
El hotel de Salamanca suite studio, was perfect, clean, exactly want we expected. Amazing place, close to everything in the historic area. Breackfast was good and personal excellent service. For sure we comeback again. Thank you.

Reviewed on Jan 10, 2026

Salamanca Suite Studios
Hotel Helmántico

Hotel Helmántico

3 out of 5
Ctra. Salamanca - Zamora, Km.1 Villares de la Reina Salamanca
Book a stay at this business-friendly residence in Villares de la Reina. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions ...
8.6/10 Excellent! (138 reviews)
the hotel was clean and the staff were very helpful. We had no problems.

Reviewed on Dec 12, 2025

Hotel Helmántico
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.