Purchase a ticket to watch a game at Denka Big Swan Stadium. If there's nothing happening while you're in the area, you might like to check if they give a tour of the facilities.
It won't take too long for you to find out why this sporting facility is popular with visitors to Chuo Ward. Pay the entrance fee and then explore it at your own speed. If you're in the mood for more fun, Niigata City Performing Arts Center, Marinepia Nihonkai and Niigata Prefectural Civic Centre aren't far from Denka Big Swan Stadium.