Car Rental Florence, WI

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Top Car Deals in Florence

* Price found within the past 6 days. Click for updated prices.

Economy

Chevrolet Spark
  • 4 people
Florence, Wisconsin, USA
Chevrolet Spark
Economy Chevrolet Spark

Compact

Ford Focus
  • 4 people
Florence, Wisconsin, USA
Ford Focus
Compact Ford Focus

Midsize

Toyota Corolla
  • 5 people
Florence, Wisconsin, USA
Toyota Corolla
Midsize Toyota Corolla

SUV

Jeep Compass
  • 5 people
Florence, Wisconsin, USA
Jeep Compass
SUV Jeep Compass

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What you need to know for your Florence car rental

Reasons to book a car rental in and around Florence

Renting a car in Florence offers the freedom and flexibility to explore the city's attractions and surrounding areas at your own pace. With a rental vehicle, you can easily visit the scenic Spread Eagle Chain of Lakes, perfect for outdoor and romantic experiences. The Florence County Library provides a cultural stop for families, while Keyes Lake County Park offers urban park experiences suitable for all. Additionally, a car allows you to conveniently travel to nearby destinations like Iron Mountain, just 11 miles away, where you can check out the Upper Peninsula Sports Hall of Fame and Crystal Lake. Crystal Falls, 13 miles from Florence, features Bewabic State Park and the Iron County Forest Preserve, ideal for nature enthusiasts. You can also explore Alpha, located 10 miles away, which shares outdoor attractions such as Bewabic State Park. Renting a car not only simplifies luggage management but also accommodates spontaneous travel plans, making it an excellent choice for anyone looking to immerse themselves in the beauty and activities that Florence and its surroundings have to offer.

Where to stay around Florence

  • Iron Mountain: Located 11 miles from Florence, Iron Mountain is an excellent choice for travelers seeking outdoor adventures and romantic experiences. Enjoy skiing at local ski fields and resorts, or explore the scenic beauty of Crystal Lake. Don't miss attractions like the Upper Peninsula Sports Hall of Fame for a taste of local culture and history, and the Millie Mine Bat Viewing Site for a unique experience in a historic mine. With nearby food and drink options, including breweries and sweet treats, Iron Mountain offers a delightful stay.
  • Crystal Falls: Situated 13 miles from Florence, Crystal Falls is perfect for those looking to immerse themselves in nature and enjoy scenic views. The area is known for skiing, with access to ski resorts and the breathtaking Bewabic State Park, ideal for outdoor adventures. Mallard Lake offers a romantic setting for a relaxing day by the water. Crystal Falls also features dining options with local breweries and restaurants, ensuring a satisfying culinary experience during your stay.
  • Kingsford: Just 12 miles from Florence, Kingsford is an inviting destination that combines outdoor activities with scenic beauty. Explore the Menominee River State Recreation Area for adventure and stunning landscapes. Horse Race Rapids provides a picturesque spot for romance and exploration. Kingsford has a selection of restaurants to enjoy after a day of activities, making it a great option for travelers seeking a mix of relaxation and adventure.

10 tips to save on your car rental in and around Florence

  1. Use filters to find the right car: Refine your search by selecting vehicle types and features. Whether you're looking for an SUV for added space, a convertible for summer drives, or an economy car for budget-friendly travel, utilize filters on Expedia to identify the best option for your journey.
  2. Book in advance to help lower costs: Rental prices can vary based on demand, so it's advisable to secure your car well ahead of your trip. Booking in advance typically allows you to lock in lower rates and access a wider selection, particularly during peak travel seasons.
  3. Consider a smaller car for savings: Compact cars are generally more affordable to rent and easier to maneuver in crowded areas. Mid-size rentals strike a good balance between cost, comfort, and fuel efficiency.
  4. Age guidelines: Drivers under 30 may encounter higher deposits or daily charges, and certain vehicle categories—such as SUVs or luxury models—might not be available. This can also apply to renters over the age of 70. Always verify the age requirements before making a reservation.
  5. Check fuel policies: Some rental agreements require a full-to-full fuel policy, meaning you must return the car with a full tank to avoid additional fees. This is typically the most favorable option. Others may present full-to-empty or prepaid fueling choices, which are also acceptable; just ensure you return the car empty in such cases.
  6. Save on city and airport pickups: Picking up your rental car at an airport often incurs a surcharge, but the added convenience may make it worthwhile.
  7. Know your payment options: Most car rental companies only accept credit cards for payment.
  8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind in case of unforeseen events during your trip. It's easy to add car rental insurance when booking through Expedia.
  9. Consider unlimited mileage: If you plan to embark on long road trips, search for rentals that offer unlimited mileage to prevent additional charges.
  10. Bring your driver's license and ID: A valid driver's license is necessary to rent a car.

Finding the cheapest car rentals in Florence

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Florence into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Florence and provide you with a list of the cheapest options, with no added fees.

Renting a car in Florence

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Florence. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Florence

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book .

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

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Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

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Frequently asked questions

What are the best cheap car rental companies in Florence?
You can find cheap car rentals in Florence from $22 a day with Budget's special cars. Budget has special vehicles starting from $22 a day, and Enterprise offers special cars from $23 a day. For slightly more space, Enterprise also provides midsize cars starting from $24 a day. Comparing these options on Expedia can help you find car rental deals in Florence that fit your budget. For more options, explore Economy Car Rentals in Florence.
What are the best luxury car companies in Florence?
For luxury car rental in Florence, you can find premium options through providers like Alamo and Enterprise. Alamo offers premium pickup regular cab vehicles starting from $40 a day, and premium 2 or 4 door cars from $45 a day. Enterprise also provides premium pickup regular cab options starting from $45 a day. These premium vehicles offer enhanced comfort and features for a more upscale travel experience. For more options, explore Luxury Car Rentals in Florence.
Can I rent a car one-way in Florence?
Yes, a one-way car rental in Florence is a convenient option for regional road trips, with prices starting from $22 a day. Providers like Enterprise and Alamo offer flexible one-way policies, allowing you to pick up your vehicle in Florence and drop it off at a different location. This is ideal for travelers planning to explore beyond the city without needing to return to their original pickup point. For more options, explore Standard Car Rentals in Florence.
Can I rent a car round-trip in Florence?
Yes, Florence is well suited for round-trip car rentals, with options starting from $23 a day. Picking up and dropping off your vehicle at the same location in Florence generally helps avoid one-way drop-off fees, making it a cost-effective choice for exploring the surrounding areas. Providers like Enterprise and Alamo offer wide round-trip availability, giving you flexibility for your travel plans. For more options, explore Fullsize Car Rentals in Florence.
What are the best car rentals in Florence?
Car rentals in Florence offer extensive vehicle variety to suit different travel needs. The most popular car classes available include:
  • Special
  • Midsize 2 or 4 door
  • Fullsize 2 or 4 door
  • Midsize SUV
  • Economy 2 or 4 door
Most vehicles come with automatic transmission, providing ease of driving. Families visiting attractions often prefer SUVs or minivans for their space and comfort, while couples and solo travelers might find economy or compact cars more suitable for city navigation and fuel efficiency. Choose a vehicle based on your passenger count, luggage requirements, and planned routes. For more options, explore Minivan Car Rentals in Florence.

What are the best car rentals in Florence for solo travelers?
The best car rentals in Florence for solo travelers are typically smaller, fuel-efficient options that are easy to maneuver and park:
  • Economy 2 or 4 door, starting from $34 a day—these cars fit up to 5 people and up to 2 medium suitcases, offering nimble handling for city exploration.
  • Compact 2 or 4 door, starting from $37 a day—providing a bit more space for up to 5 people and up to 3 medium suitcases, while remaining economical for solo trips.
Both options offer comfort and convenience for a single traveler. If you plan on longer drives or need extra luggage space, considering a compact SUV could provide additional comfort and versatility. For more options, explore Compact Car Rentals in Florence.

What are the best car rentals in Florence for couples?
The best car rentals in Florence for couples offer a balance of comfort and practicality for two travelers:
  • Midsize 2 or 4 door, starting from $24 a day—these cars comfortably seat up to 5 people and can accommodate up to 3 large suitcases, providing smooth cruising for two.
  • Compact SUV, starting from $36 a day—offering a higher ride and space for up to 5 people and up to 3 medium suitcases, ideal for day trips around the region.
Both options provide ample seating and luggage space without being difficult to park or navigate. These choices ensure a comfortable and enjoyable experience for couples exploring Florence and its surroundings. For more options, explore Midsize Car Rentals in Florence.

What are the best car rentals in Florence for families?
The best car rentals in Florence for families prioritize space and comfort for everyone and their luggage:
  • Midsize SUV, starting from $32 a day—these vehicles seat up to 5 people with room for up to 3 large suitcases, making them suitable for families with car seats.
  • Mini passenger van, starting from $39 a day—ideal for larger families, seating up to 8 people and accommodating up to 6 large suitcases, perfect for strollers and extensive luggage.
Alamo is a provider popular with families, offering vehicles that provide ample room for the whole family. Booking 4+ weeks ahead is advisable, especially for the July and October peak months, as family-sized vehicles can have lower availability. Consider adding GPS for easier navigation on family road trips. For more options, explore SUV Car Rentals in Florence.

Are there any car rental companies that provide electric cars in Florence?
Yes, Florence offers excellent electric and hybrid vehicle options for environmentally conscious travelers. Avis provides hybrid vehicles starting from $22 a day and electric cars from $29 a day. Budget also offers hybrid options starting from $22 a day and electric vehicles from $31 a day. These options are widely available through Expedia, allowing you to choose a greener way to explore Florence. Booking these vehicles 4-6 weeks ahead is recommended due to high demand.
What is the best time to book a car in Florence?
The best time to book a car rental in Florence to find competitive rates is typically during January, when rentals can start from as little as $23 a day. Demand and prices tend to be higher during the peak months of July and October. During major holidays and special events, rates may also fluctuate. Booking your car rental 3-4 weeks ahead can help with availability and pricing, especially if your travel dates fall within busier periods. Many bookings allow free cancellation 24+ hours before pickup, offering flexibility to book early and rebook if rates drop.
What are the best car companies in Florence?
Popular car rentals in Florence are available from reputable providers like Enterprise, Alamo, and Avis, offering a variety of vehicles suited to different travel needs. Enterprise provides options such as special cars starting from $23 a day and midsize cars from $24 a day, which are great for general travel. Alamo offers fullsize cars starting from $27 a day and special vehicles from $33 a day, providing more space or unique experiences. Avis rounds out the choices with economy cars starting from $27 a day and compact cars from $29 a day, ideal for budget-conscious travelers or those navigating city streets. Choosing a compact class can be beneficial for easy maneuvering and better mileage, while larger vehicles like SUVs offer more space for passengers and luggage on longer trips. For more options, explore Premium Car Rentals in Florence.
What are good day trip destinations from Florence by rental car?
For day trips from Florence, Wisconsin, a rental car opens up access to beautiful lakes and outdoor activities. To find the best car rentals in Florence for your adventure, consider options that suit your group size and gear. You can explore destinations like Keyes Lake, Spread Eagle Chain of Lakes, Ellwood Lake, Ski Brule, and Lake Gogebic. For these trips, a midsize SUV or standard SUV offers ample space for luggage and outdoor gear, making it ideal for families or groups. If you're looking for a more budget-friendly option or cheap car rental in Florence, a compact or midsize car is perfect for navigating the local roads and offers good fuel efficiency.
  • Keyes Lake is just 4 miles from Florence, offering a quick escape for relaxation.
  • The Spread Eagle Chain of Lakes, about 8 miles away, provides opportunities for water activities.
  • Ellwood Lake is also close, at 9 miles from Florence, another great spot for nature lovers.
  • Ski Brule, located 28 miles away in Iron River, Michigan, is an excellent choice for winter sports enthusiasts, typically a drive of less than an hour.
  • For a longer scenic drive, Lake Gogebic in Michigan is about 91 miles from Florence, a journey of approximately 2 hours, perfect for a full day of exploration.
When planning your car rental in Florence for these day trips, consider booking a car rental for families in Florence if you need extra room. Always ensure your vehicle has enough fuel for your journey, and pack essentials like water and snacks, especially for longer drives to places like Lake Gogebic. For more options, explore Convertible Car Rentals in Florence.

Are there any hidden fees when renting a car on Expedia?
Expedia aims to show the key price and important rental details clearly during booking, so you know what to expect before you reserve. In some cases, car rental companies may apply additional charges at pick-up or during the rental, such as security deposits, tolls, fuel charges, extra driver fees, or local requirements, so it's worth checking the supplier's rental terms before you book.
Are there any long-term car rentals in Florence?
Yes, there are several long-term car rental options available in Florence. Whether you're planning an extended holiday with the family, relocating temporarily, or simply need a vehicle for several weeks or months, many car rental providers offer flexible long-term rental plans tailored to your needs. Click on our long-term car rental deals page, enter your trip information and then book a ride that suits.
Do you need insurance to rent a car in Florence?
No, you don't need personal auto insurance to rent a car in most cases. You will, however, be required to purchase some insurance to cover the duration of the rental. Rental companies will offer this insurance when you rent the car. Certain personal car insurance policies can also be applied to rental cars, and travelers can even use non-owner car insurance if they rent cars often but don't have a car of their own. Additionally, some car rentals simply include rental car insurance within the price of the rental.
How much does it cost to rent a car in Florence?
Budget car rental in Florence can be easy to find, with prices based on rates seen within the past seven days . To find some of the cheapest options, sort your search results by price and use filters to match your budget and travel needs. For added flexibility, it's also worth exploring one-way car rentals.
What are the top car rental deals in Florence?
No matter what kind of vehicle you're looking for, Expedia makes it easy to find a great car rental deal in Florence. The easiest way to get a good deal on a rental car is to use our filters. At the top of the filter list, you'll find a section featuring our best car rental offers. Check the filter for "Great Deal," and your search results will be filled with specials. Compare offers from trusted rental providers, choose the option that fits your trip, and book with confidence. For even more value, bundle your Florence car rental with a hotel or flight to unlock additional savings.
What do I need to rent a car in Florence?
To rent a car in Florence, a current driver's license and a credit card in the same name are essential. If you're opting out of the company's insurance plan, then you may also need proof of other coverage. Rules may differ between rental companies, so read through your policy.
What happens if I need to cancel my Florence car rental?
If you need to cancel your Florence car rental, read over the policy to be sure, but almost all prepaid rentals are eligible for a complete refund if you notify us at least six hours prior to the pickup time, though there may be some exclusions so check your itinerary for more information, or just click through to our Customer Service Portal.
Why should I rent a car in Florence with Expedia?
Booking your car rental on Expedia makes it easier to get more out of your trip from the start. With a wide choice of car rentals, you can compare prices, suppliers and deals all in one place, then bundle your car with a hotel which could help you save even more. Join our free One Key™ travel rewards program to instantly unlock additional savings.

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