Car Rental Florence, WI

Search and Compare from Car Companies in Florence

Photo by Bryce Gordon
I have a discount code

Featured car rental suppliers

Compare from agencies

car suppliers logo

Top Car Deals in Florence

* Price found within the past 6 days. Click for updated prices.

Economy

Chevrolet Spark
  • 4 people
Florence, Wisconsin, USA
Chevrolet Spark
Economy Chevrolet Spark

Compact

Ford Focus
  • 4 people
Florence, Wisconsin, USA
Ford Focus
Compact Ford Focus

Midsize

Toyota Corolla
  • 5 people
Florence, Wisconsin, USA
Toyota Corolla
Midsize Toyota Corolla

SUV

Jeep Compass
  • 5 people
Florence, Wisconsin, USA
Jeep Compass
SUV Jeep Compass

Don't see what you're looking for?

See all car rentals in Florence
View all cars

What you need to know for your Florence car rental

Reasons to book a car rental in and around Florence

Renting a car in Florence offers the freedom and flexibility to explore the city's attractions and surrounding areas at your own pace. With a rental vehicle, you can easily visit the scenic Spread Eagle Chain of Lakes, perfect for outdoor and romantic experiences. The Florence County Library provides a cultural stop for families, while Keyes Lake County Park offers urban park experiences suitable for all. Additionally, a car allows you to conveniently travel to nearby destinations like Iron Mountain, just 11 miles away, where you can check out the Upper Peninsula Sports Hall of Fame and Crystal Lake. Crystal Falls, 13 miles from Florence, features Bewabic State Park and the Iron County Forest Preserve, ideal for nature enthusiasts. You can also explore Alpha, located 10 miles away, which shares outdoor attractions such as Bewabic State Park. Renting a car not only simplifies luggage management but also accommodates spontaneous travel plans, making it an excellent choice for anyone looking to immerse themselves in the beauty and activities that Florence and its surroundings have to offer.

Where to stay around Florence

  • Iron Mountain: Located 11 miles from Florence, Iron Mountain is an excellent choice for travelers seeking outdoor adventures and romantic experiences. Enjoy skiing at local ski fields and resorts, or explore the scenic beauty of Crystal Lake. Don't miss attractions like the Upper Peninsula Sports Hall of Fame for a taste of local culture and history, and the Millie Mine Bat Viewing Site for a unique experience in a historic mine. With nearby food and drink options, including breweries and sweet treats, Iron Mountain offers a delightful stay.
  • Crystal Falls: Situated 13 miles from Florence, Crystal Falls is perfect for those looking to immerse themselves in nature and enjoy scenic views. The area is known for skiing, with access to ski resorts and the breathtaking Bewabic State Park, ideal for outdoor adventures. Mallard Lake offers a romantic setting for a relaxing day by the water. Crystal Falls also features dining options with local breweries and restaurants, ensuring a satisfying culinary experience during your stay.
  • Kingsford: Just 12 miles from Florence, Kingsford is an inviting destination that combines outdoor activities with scenic beauty. Explore the Menominee River State Recreation Area for adventure and stunning landscapes. Horse Race Rapids provides a picturesque spot for romance and exploration. Kingsford has a selection of restaurants to enjoy after a day of activities, making it a great option for travelers seeking a mix of relaxation and adventure.

10 tips to save on your car rental in and around Florence

  1. Use filters to find the right car: Refine your search by selecting vehicle types and features. Whether you're looking for an SUV for added space, a convertible for summer drives, or an economy car for budget-friendly travel, utilize filters on Expedia to identify the best option for your journey.
  2. Book in advance to help lower costs: Rental prices can vary based on demand, so it's advisable to secure your car well ahead of your trip. Booking in advance typically allows you to lock in lower rates and access a wider selection, particularly during peak travel seasons.
  3. Consider a smaller car for savings: Compact cars are generally more affordable to rent and easier to maneuver in crowded areas. Mid-size rentals strike a good balance between cost, comfort, and fuel efficiency.
  4. Age guidelines: Drivers under 30 may encounter higher deposits or daily charges, and certain vehicle categories—such as SUVs or luxury models—might not be available. This can also apply to renters over the age of 70. Always verify the age requirements before making a reservation.
  5. Check fuel policies: Some rental agreements require a full-to-full fuel policy, meaning you must return the car with a full tank to avoid additional fees. This is typically the most favorable option. Others may present full-to-empty or prepaid fueling choices, which are also acceptable; just ensure you return the car empty in such cases.
  6. Save on city and airport pickups: Picking up your rental car at an airport often incurs a surcharge, but the added convenience may make it worthwhile.
  7. Know your payment options: Most car rental companies only accept credit cards for payment.
  8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind in case of unforeseen events during your trip. It's easy to add car rental insurance when booking through Expedia.
  9. Consider unlimited mileage: If you plan to embark on long road trips, search for rentals that offer unlimited mileage to prevent additional charges.
  10. Bring your driver's license and ID: A valid driver's license is necessary to rent a car.

Finding the cheapest car rentals in Florence

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Florence into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Florence and provide you with a list of the cheapest options, with no added fees.

Renting a car in Florence

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Florence. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Florence

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book .

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

We all love being rewarded

One Key members save 10% or more on select hotels, cars, activities and vacation rentals. Not only that, earn OneKeyCash for every dollar spent on eligible hotels, vacation rentals, flights, car rentals, and more when you book across our family of brands: Expedia, Hotels.com and VRBO. Learn more and join today.

Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

Car Rental Information

Popular car types
SUV, Full Size, Economy
Car suppliers available
Our best deal of the day
Our second best deal of the day
Our third best deal of the day
From the airport to your hotel
Airport Transportation
From popular domestic and international airports
Airport Car Rentals

Frequently asked questions

How much is a rental car per day in Florence?
The lowest daily price for a rental car in Florence within the past seven days was . With the flexibility of having your own set of wheels, it's easy to cruise to whichever local sights are calling your name.
What happens if I need to cancel my Florence car reservation?
When you cancel at least six hours prior to collecting the car, the majority of prepaid reservations offer a total refund. However, not all are eligible for this, so it's important to familiarize yourself with the cancellation policy. Read through your confirmation for the finer details or click through to our Customer Service Portal for more information.
Where can I go on a road trip from Florence?
There are lots of things to see and do in Florence, but venture farther afield and you'll find more sightseeing magic. Book a set of wheels and you can explore the surrounding region at your own pace. Add these fantastic drives to your list:
  • You'll discover Hearthstone Historic House Museum and countless other amazing sights in Appleton. From Florence, it's approximately 120 miles away.
  • Your next stop? It has to be Green Bay, which is around 100 miles away. Lambeau Field is one local draw card you won't want to miss.
  • Olbrich Botanical Gardens is about 200 miles from Florence and is one of the region's most gorgeous nature spots. Go for a walk around and enjoy the fresh air.
How do I find the best car rental deals in Florence with Expedia?
Whatever class of ride you're looking for, Expedia will help you track down the best deal. Simply compare offers from well-known rental suppliers and book the option that's right for you. Like to drive away with even bigger savings? Bundle your Florence car rental with flight or hotel bookings.
How old do you have to be to rent a car in Florence?
The minimum age to rent a car in Florence is 18. A young driver surcharge typically applies, so check before you book and budget for any extra costs. There could also be restrictions on the sorts of vehicles available to young drivers. For instance, some providers will only rent out economy, compact and medium-sized cars to young motorists. Rules vary between suppliers, so be sure to read the fine print carefully.
What do you need to rent a car in Florence?
Be prepared to present a valid driver's license and a credit card at the rental counter. Prior to the pickup date, check with your selected company whether anything else is needed. For example, you may also need to show proof of auto insurance.
What is the cheapest car rental in Florence?
According to prices found within the past seven days, the lowest daily rate for a rental car in Florence was just . The next lowest price was per day. These rates were available on Expedia, with a rental starting date within the next year. Prices and availability are subject to change and additional terms apply.
Can I rent a car for a month or longer in Florence?
Yes, which means you won't have to rebook a rental car in the middle of your vacation. Head over to our long-term car rental deals page, enter your trip information and find a ride to call your own for the duration of your getaway.
Where can I find a Florence car rental if I am younger than 25?
The ability to rent a vehicle if you're under 25 years in Florence often depends on the rental company you choose. Some businesses apply a surcharge for young customers between 21 and 24 years of age, however other companies may not apply any additional costs for this age group. It'd be wise to read the terms and conditions of your selected rental company to avoid any nasty surprises on pickup.
What insurance should I choose for my car rental in Florence?
A thorough insurance plan is a smart idea for your Florence adventure. That's why we recommend purchasing collision protection while reserving your rental car with Expedia. This insures your vehicle against theft, vandalism and collision damage. Some destinations may require you to have a minimum level of liability insurance. This may already be included in your rental price or your own auto insurance, so check what you're covered for and whether you need it.

Explore a world of travel with Expedia