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Avra Imperial Hotel

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On the beach, sun loungers, beach umbrellas, beach towels
On the beach, sun loungers, beach umbrellas, beach towels
Indoor pool, 4 outdoor pools, open 9:00 AM to 7:00 PM, free cabanas
Indoor pool, 4 outdoor pools, open 9:00 AM to 7:00 PM, free cabanas

Overview of Avra Imperial Hotel

VIP Access
UNESCO Sustainable Travel Pledge

Avra Imperial Hotel

5-star property

4.5/5 Wonderful

Guests rated this property 4.6/5 for cleanliness.

Popular amenities

  • Pool
  • Free WiFi
  • Parking included
  • Pet friendly
  • All inclusive
  • Air conditioning
Kolymvari, Platanias, Crete Island, 73006

Explore the area

  • Popular LocationOrthodox Academy of Crete11 min walk
  • Popular LocationAfrata Beach33 min drive
  • Popular LocationRavdouha Beach40 min drive
  • AirportChania (CHQ-Ioannis Daskalogiannis)46 min drive
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members

Room options

About this area


Located in Platanias, Avra Imperial Hotel is connected to the convention center. Old Venetian Harbor is a notable landmark, and the area's natural beauty can be seen at Falassarna Beach and Balos Beach. Scuba diving and snorkeling offer great chances to get out on the surrounding water, or you can seek out an adventure with hiking/biking trails and ecotours nearby.

What's nearby

  • Orthodox Academy of Crete - 11 min walk
  • Máleme Beach - 12 min drive
  • Afrata Beach - 33 min drive
  • Ravdouha Beach - 40 min drive
  • Aghios Pavlos Beach - 58 min drive

Getting around

  • Ioannis Daskalogiannis Airport (CHQ) - 45 min drive


  • Argentina Kapenekis - 2 min walk
  • Freshness - 7 min walk
  • Ioannis Kafenagogeio - 9 min walk
  • Vicenzos Cornaros - 3 min drive
  • Kali kardia - 6 min drive

About this property

Avra Imperial Hotel

5-star luxury hotel connected to the convention center
You can look forward to a swim-up bar, a beach bar, and a poolside bar at Avra Imperial Hotel. This hotel is a great place to bask in the sun with a beachfront location, beachfront dining, and sun loungers. Indulge in aromatherapy, a hot stone massage, and a manicure/pedicure at Apivita Spa, the onsite spa. Be sure to enjoy a meal at any of the 5 onsite restaurants, which feature Mediterranean cuisine and garden views. Yoga classes and aerobics classes are offered at the health club; Avra Imperial Hotel also has a terrace, shopping on site, and a garden. Free in-room WiFi is available to all guests, along with a playground and a hair salon.
You'll also find perks like:
  • 4 outdoor pools and an indoor pool, with free cabanas, sun loungers, and pool umbrellas
  • Free self parking and valet parking
  • 2 outdoor tennis courts, a free beach club on site, and bicycle tour information
  • Smoke-free premises, tour/ticket assistance, and a porter/bellhop
  • Guest reviews give top marks for the helpful staff
Room features
All 328 rooms have comforts such as premium bedding and pillow menus, as well as thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
Other amenities include:
  • Changing tables, baby monitors, and highchairs
  • Hypo-allergenic bedding, Egyptian cotton sheets, and pillowtop mattresses
  • Hydromassage showers, deep soaking tubs, and free toiletries
  • HDTVs with premium channels
  • Furnished balconies or patios, wardrobes/closets, and LED light bulbs

All inclusive details

All-inclusive room rates at Avra Imperial Hotel are available. These rates are higher because they include onsite food and beverages in the room rate (some restrictions may apply).

Awards and affiliations

Green / Sustainable Property
This property participates in Green Key (nogle), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.
This property has signed the UNESCO Sustainable Travel Pledge.


English, French, German, Greek, Italian, Russian

Cleaning and safety practices

Enhanced cleanliness measures

Disinfectant is used to clean the property
Property is disinfected with electrostatic spray
High-touch surfaces are cleaned and disinfected
Sheets and towels are washed at 60°C/140°F or hotter
Follows regional cleaning and disinfection practices of Health First (Greece)
Follows industry cleaning and disinfection practices of COVID-19 Guidelines (WHO), Ecolab (3rd party expert - Global), and COVID-19 Guidelines (CDC)

Social distancing

Contactless check-in and check-out
Cashless transactions are available for all charges at the property
Protective shields in place at main contact areas
Social distancing measures in place
Contactless room service is available

Safety measures

Personal protective equipment worn by staff
Temperature checks given to staff
Temperature checks available for guests
Masks and gloves available
Masks are required at the property
Hand sanitizer provided
Enhanced food service safety measures are in place
Individually-wrapped food options available for breakfast, lunch, dinner, and through room service
Reservations are required for the use of certain onsite facilities
Property requires that all guests receive on-site antigen/rapid COVID-19 testing (EUR 20 per person, per stay)
On-site PCR testing is available for a fee, and antigen/rapid COVID-19 testing is also available for a fee
At check-in, guests must provide either a negative COVID-19 test result or a record of full COVID-19 vaccination
Negative COVID-19 test result requirement applies to all guests aged 5 and up; COVID-19 vaccination record requirement applies to all guests aged 10 and up
This information is provided by our partners.

Property amenities


  • Available in all rooms: Free WiFi and wired Internet
  • Available in some public areas: Free WiFi and wired Internet

Parking and transportation

  • Free self parking on site
  • Free valet parking on site

Food and drink

  • 5 restaurants
  • 3 bars/lounges, 1 beach bar, 1 swim-up bar and 1 poolside bar
  • Room service available

Restaurants on site

  • Basilico
  • Blue Dong
  • Al Fresco
  • Xatheri
  • Avra Seaside

Things to do

  • 4 outdoor pools
  • 2 outdoor tennis courts
  • Aerobics classes
  • Arcade/game room
  • Bicycle tour information
  • Bike cleaning
  • Bike parking
  • Bike repair services
  • Bike shuttle
  • Bike storage
  • Children's pool
  • Fitness center
  • Free beach club
  • Full-service spa
  • Indoor pool
  • Lifeguards on site
  • Pilates classes
  • Playground
  • Private winery tours
  • Sauna
  • Shopping
  • Spa tub
  • Steam room
  • Tennis
  • Winery release events
  • Yoga classes

Family friendly

  • 4 outdoor pools
  • Arcade/game room
  • Art supplies
  • Baby bath
  • Baby monitor
  • Babysitting (surcharge)
  • Beach toys
  • Changing table
  • Children's books
  • Children's games
  • Children's pool
  • Children's toys
  • Free children's club
  • Free cribs/infant beds
  • Free rollaway/extra beds
  • Free supervised childcare
  • Highchair
  • Indoor pool
  • In-room child care (surcharge)
  • Laundry facilities
  • Playground
  • Refrigerator
  • Snack bar/deli
  • Soundproofed rooms


  • ATM/banking services
  • Banquet hall
  • Elevator
  • Free newspapers in lobby
  • Front-desk safe
  • Gift shop/newsstand
  • Library

Guest services

  • 24-hour front desk
  • Change of towels (on request)
  • Concierge services
  • Daily housekeeping
  • Dry cleaning service
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Tour/ticket assistance
  • Wedding services

Business services

  • 24-hour business center
  • Conference center (21528 square feet of space)
  • Coworking space
  • Meeting rooms - 10


  • Beach loungers
  • Beach umbrellas
  • Beachfront location
  • Free pool cabanas
  • Garden
  • Lifeguards on site
  • Outdoor furniture
  • Pool sun loungers
  • Pool umbrellas
  • Terrace


  • 9 treatment rooms
  • Aromatherapy
  • Body scrubs
  • Body treatments
  • Body wraps
  • Couples treatment room(s)
  • Facials
  • Hydrotherapy
  • Manicures and pedicures
  • Massage - deep-tissue
  • Massage - hot stone
  • Massage - Swedish
  • Massage - Thai
  • Massage/treatment rooms
  • Sauna
  • Spa open daily
  • Steam room


  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible bathroom (select rooms)
  • Grab bar near toilet
  • In-room accessibility
  • Wheelchair accessible (may have limitations)


  • Beach towels
  • Couples dining
  • Romance packages available
  • Smoke-free property
  • TV in lobby

Room amenities


  • Air conditioning (climate-controlled)
  • Bed sheets
  • Blackout drapes/curtains
  • Egyptian cotton sheets
  • Free cribs/infant beds
  • Free rollaway beds
  • Hypo-allergenic bedding
  • Pillow menu
  • Pillow-top mattress
  • Premium bedding


  • Bathrobes
  • Deep soaking bathtub
  • Free toiletries
  • Hair dryer
  • Hydromassage showerhead
  • Separate bathtub and shower
  • Towels


  • LED TV
  • Premium channels

Food and drink

  • Champagne service
  • Free bottled water
  • Free minibar (some items)
  • Refrigerator

Outdoor space

  • Furnished balcony or patio


  • Connecting rooms available
  • Desk
  • Eco-friendly cleaning products used
  • In-room massage
  • Iron/ironing board
  • Laptop-compatible safe
  • Laptop-friendly workspace
  • LED light bulbs
  • Local maps
  • Phone
  • Restaurant dining guide
  • Slippers
  • Soundproofing

Similar properties

See similar properties



Check-in from 3:00 PM - anytime
Express check-in


Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival
At check-in, guests must provide either a negative COVID-19 test result or a record of full COVID-19 vaccination
Negative COVID-19 test result requirement applies to all guests aged 5 and up; COVID-19 vaccination record requirement applies to all guests aged 10 and up

Access methods

Staffed front desk


Pets allowed for an extra charge of EUR 20 per pet, per day
Service animals are welcome, and are exempt from fees
Food and water bowls are available

Children and extra beds

Children are welcome
2 children, up to the age of 11 years, can stay for free if using existing beds when occupying the parent or guardian's room
Free rollaway/extra beds
Free cribs are available on request at the property

Property payment types

Important information


You'll be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 4.00 per accommodation, per night
  • COVID-19 testing fee (antigen/rapid screening): EUR 20 per person, per stay.

We have included all charges provided to us by the property.

Optional extras

  • Pet fee: EUR 20 per pet, per day
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
This property uses eco-friendly cleaning products
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Be prepared: check the latest COVID-19 travel requirements and measures in place for this destination before you travel.

We should mention

Cash transactions at this property cannot exceed EUR 500, due to national regulations; for further details, please contact the property using information in the booking confirmation
The seasonal pool will be open from April to October
Pool access available from 9:00 AM to 7:00 PM
Reservations are required for massage services and spa treatments; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Guests under 15 years old are not allowed in the health club, fitness facility, or spa tub, while guests under 10 years old are only allowed in the swimming pool with adult supervision
Guests under 14 years old are not allowed in the spa
This property welcomes guests of all sexual orientations and gender identities (LGBTQ friendly)

Property is also known as

Avra Beach Imperial
Avra Imperial Beach
Avra Imperial Beach Platanias
Avra Imperial Beach Resort
Avra Imperial Beach Resort Platanias
Avra Imperial Resort
Avra Imperial Hotel Platanias
Avra Imperial Platanias
Avra Imperial
Avra Imperial Hotel Hotel
Avra Imperial Hotel Platanias
Avra Imperial Hotel Hotel Platanias

Frequently asked questions

Does Avra Imperial Hotel have a pool?

Yes, this property has an indoor pool, 4 outdoor pools, and a children's pool. Pool access is from 9:00 AM–7:00 PM.

Is Avra Imperial Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of EUR 20 per pet, per day. Service animals are exempt from fees.

How much is parking at Avra Imperial Hotel?

Self parking and valet parking are free at this property.

What time is check-in at Avra Imperial Hotel?

Check-in is from 3:00 PM - anytime.

What time is check-out at Avra Imperial Hotel?

Check-out is at 11:00 AM.

Are there all-inclusive benefits at Avra Imperial Hotel?

Some rate plans available at this property are all-inclusive.

Where is Avra Imperial Hotel located?

Located in Platanias, this beachfront hotel is connected to the convention center, 0.6 mi (0.9 km) from Orthodox Academy of Crete, and within 20 mi (32 km) of Old Venetian Harbor and Falassarna Beach. Balos Beach and Samaria Gorge are also within 32 mi (52 km).

Can I cancel my reservation for free at Avra Imperial Hotel and receive a full refund?

Yes, Avra Imperial Hotel offers free cancellation on select room rates, because flexibility matters! Please refer to Avra Imperial Hotel cancellation policy on our site for more details about any exclusions or requirements.

Overall score and ratings



Rating 5 - Excellent. 101 out of 147 reviews
5 - Excellent 69%
Rating 4 - Good. 29 out of 147 reviews
4 - Good 20%
Rating 3 - Okay. 6 out of 147 reviews
3 - Okay 4%
Rating 2 - Poor. 9 out of 147 reviews
2 - Poor 6%
Rating 1 - Terrible. 2 out of 147 reviews
1 - Terrible 1%




Staff & service




Property conditions & facilities



5/5 Excellent

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay, would stay again!
Stayed 7 nights in Sep 2022

5/5 Excellent

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Avra Imperial is the perfect holiday hotel for families with great restaurants, great spa and gym, many pools to choose from, friendly staff, and big comfortable bedrooms. Direct access to the beach. Easy organisation of trips - we organised a private boat trip to Balos beach and Gramvousa Island, absolutely incredible. Close to Chania and Platanias. Best restaurant is the Beachside but book a week in advance. No good restaurants outside the hotel. Loved every moment there.
Stayed 14 nights in Aug 2022

4/5 Good

Traveled with group
Liked: Cleanliness, amenities, property conditions & facilities
It’s ok. But too many kids and babies, so we never went to the pool. The food was ok for an all inclusive. The beach is not nice. It’s gravel/stones. There is no evening and day activities.
Stayed 5 nights in Jul 2022

5/5 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 5 nights in Jun 2022

5/5 Excellent

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
everything you need with a luxurious touch
I stayed one week at the Avra hotel and was greeted upon late check-in with a room upgrade to a pool-view room. The pool is massive, plus the property is situated right on the beach. The staff equipped my room as requested in advance with a crib and baby monitor. It was lovely to have everything ready for me. The room also had a nice bottle of local wine and plate of fruit as well as a tall bottle of water. This hotel was very comfortable, and each member of the the staff were friendly. The hotel is ideal for business, or couples, or families. I was impressed how family-friendly, yet still quiet and peaceful, the property was. Breakfast was wonderful each morning. I had a little time to enjoy the spa, which was delightful. Overall, the hotel is a phenomenal value. I would love to return with my family. The location is quite convenient to the OAC (Orthodox Academy of Crete). One may walk or easily hire a taxi from the front desk. Convenient for my work, I appreciated the stable WIFI and reasonable room service.
Stayed 6 nights in Jun 2022

3/5 Okay

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
The hotel looks amazing, the rooms are lovely and large,the breakfast buffet is nice and the pool is nice but freezing, you never seem to get used to the temperature. That is all for the positives really. Overall the hotel was quite disappointing despite it being a 5 star hotel. There is no Aircon or an extremely weak Aircon in the lobby and halls of the hotel, when you come inside it's always nice to feel the cold air after being outside in the scorching sun, but you never feel that sensation. The complimentary water "cooler" is either always empty or warm. The evening restaurants are possibly the lowest grade quality food you can get, i would highly recommend you go outside the hotel for dinner, my fiancé found a hair in her food one night also. The Asian restaurant Blue Dong is hand on heart, genuinely the worst take on Chinese/Japanese food I have ever witnessed. Do not be fooled by the fancy decor. I ordered teriyaki salmon that came fully raw inside with a little drizzle of teriyaki sauce on top, and the same for the teriyaki chicken starter. The best food in the hotel is the basic club Sandwich at the pool bar. Ultimately the most disappointing thing is the location. It is so isolated and so far away from the main town of Chania. It's a good 35 minute drive or 60 minute bus ride away, it's located in a small village with pretty much nothing bar a few cafés and little supermarkets, there are a few nice restaurants around the harbour/beach though for the evening!
Stayed 6 nights in Sep 2021

3/5 Okay

Traveled with group, Traveled with family
Liked: Cleanliness
Disliked: Staff & service
Good but not a 5 star. Food not really the best just ok.
Stayed 6 nights in Sep 2021

5/5 Excellent

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2021

4/5 Good

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities