Tours & day trips

History & culture

Private & custom tours

Lotte Fitin is an one-stop shop for clothes, accessories and general supplies. No matter what you're looking for, it's hard to walk out empty-handed.

Jung-gu is where you'll find Lotte Fitin. Spend a bit of time wandering around this shopper's paradise before checking out a few other interesting places in the area. Gyeongbokgung Palace also appeals to plenty of visitors.

Plan a trip to see Lotte Fitin

Price found within the past 48 hours. Click for updated prices.

57 Myeongdong Hostel

Myeong-dong

$882

per person

Jan 12 - Jan 18

found 15 hours ago

Roundtrip flight included

San Francisco (SFO) to Seoul (ICN)

16/10 Exceptional! (606 reviews)

Close to most of the tourist attractions, very convenient and easy access to airport bus.

Reviewed on Nov 1, 2025

Hotel Atrium

Jongno-gu

$884

per person

Jan 12 - Jan 18

found 15 hours ago

Roundtrip flight included

San Francisco (SFO) to Seoul (ICN)

16.8/10 Exceptional! (1,001 reviews)

the location is nearby historical palace that we could walking toward. there are Kwang Jang market that has many foods and goods,pharmacy and convenient store nearby too.

Reviewed on Nov 15, 2025

Signiel Seoul

Songpa-gu

$1,981

per person

Feb 10 - Feb 14

found 1 day ago

Roundtrip non-stop flight included

New York (JFK) to Seoul (ICN)

19.2/10 Exceptional! (1,002 reviews)

The best location for me with vast city panorama from my room and excellent room service to enjoy all in privacy. Across from a charming lake and waking path with a beergarden to sit and people watch. In the same tower there is a fabulous Michelin restaurant. All staff were friendly and efficient.

Reviewed on Nov 8, 2025

Popular places to visit

Dongdaemun Design Plaza

4.5/5(43 reviews)

Join the masses who snap selfies every year at one of the most Instagrammed sites in South Korea, a UFO-like building that hosts a variety of events.

Dongdaemun Market which includes street scenes, nightlife and night scenes

Dongdaemun History and Culture Park

4.5/5(665 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Nice vantage point on a hill to do some long exposure photography.

Dongdaemun Seonggwak Park

Explore the great outdoors at Dongdaemun Seonggwak Park, a lovely green space in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.

Gwangjang Traditional Market which includes a park, a city and a river or creek

Gwangjang Market

4.5/5(8 reviews)

Make sure you come hungry to this buzzing market, which is famed for its great street food and is one of the oldest markets in Seoul.

Goodmorning City

4.5/5(3 reviews)

During your visit to Seoul, you can browse for the perfect souvenirs at Goodmorning City. While in this culturally rich area, you can savor the top-notch restaurants.

APM Place

You can find the perfect gifts to bring home at APM Place during your trip to Seoul. Make time for the shops and local tours in this culturally rich area.