Lodging near Shek O Country Park, Southern District

Stay close to nature from $84

Start date: Check-in selected.
To Date
End date: Check-out

Check prices for these dates

This weekend
Next weekend

Filter by

Guest rating
Guest rating
Star rating

Compare 713 hotels close to Shek O Country Park with room rates, reviews, and availability. Most hotels are fully refundable.

Y Loft Youth Square
3.0 star property
8.2 out of 10, Very Good, (980)
"Good value with good amenities. Conditions are a little bit run down. Limited access to power outlet. Overall good stay."
Canada
Kwokkeung
$84 nightly
The price is $84
Dec 2 - Dec 3
Total with taxes and fees
Y Loft Youth Square
EAST Hong Kong
5.0 star property
9.0 out of 10, Wonderful, (1014)
"Enjoyed staying at this property. Pool was great. Convenient indoor access to shopping and mtr"
Canada
Stanley
$202 nightly
The price is $207
Nov 30 - Dec 1
Total with taxes and fees
EAST Hong Kong
Hyatt Centric Victoria Harbour Hong Kong
5.0 star property
9.2 out of 10, Wonderful, (1009)
"Highly recommend this location, super easy to go to other locations on the island! Amazing view!"
United States
sheila
$193 nightly
The price is $198
Nov 30 - Dec 1
Total with taxes and fees
Hyatt Centric Victoria Harbour Hong Kong
The Fullerton Ocean Park Hotel Hong Kong
5.0 star property
9.4 out of 10, Exceptional, (569)
"Wonderful stay"
Hong Kong SAR China
Ruby
$193 nightly
The price is $199
Nov 5 - Nov 6
Total with taxes and fees
The Fullerton Ocean Park Hotel Hong Kong
Hong Kong Ocean Park Marriott Hotel
5.0 star property
8.8 out of 10, Excellent, (1008)
"Great hotel. We enjoyed our stay."
United States
Sanghyun
$178 nightly
The price is $183
Nov 17 - Nov 18
Total with taxes and fees
Hong Kong Ocean Park Marriott Hotel
Hopewell Hotel
4.5 star property
9.4 out of 10, Exceptional, (416)
"Very nice, quiet, comfortable, clean hotel. Would definitely return and stay here if ever in Hong Kong again. "
United States
Celia
$149 nightly
The price is $153
Dec 1 - Dec 2
Total with taxes and fees
Hopewell Hotel
Ascott North Point Hong Kong
4.0 star property
9.4 out of 10, Exceptional, (68)
"The hotel room is very updated and clean, location is excellent."
United States
Bianca
$191 nightly
The price is $196
Dec 1 - Dec 2
Total with taxes and fees
Ascott North Point Hong Kong
The Hari Hong Kong
4.5 star property
9.4 out of 10, Exceptional, (1033)
"Nice and decent hotel. Convenient to reach there and facilities inside the hotel are well managed."
Hong Kong SAR China
Ka Wang
$202 nightly
The price is $207
Dec 2 - Dec 3
Total with taxes and fees
The Hari Hong Kong
Crowne Plaza Hong Kong Causeway Bay by IHG
4.5 star property
9.0 out of 10, Wonderful, (1001)
"Staff was great, location is fantastic the neighborhood was very foreigner friendly but still very local "
United States
Ashley
$233 nightly
The price is $240
Nov 8 - Nov 9
Total with taxes and fees
Crowne Plaza Hong Kong Causeway Bay by IHG
Lanson Place Causeway Bay, Hong Kong
5.0 star property
9.2 out of 10, Wonderful, (1004)
"Family friendly"
United States
zhuo
$311 nightly
The price is $320
Nov 16 - Nov 17
Total with taxes and fees
Lanson Place Causeway Bay, Hong Kong
Kerry Hotel Hong Kong by Shangri-la
5.0 star property
9.2 out of 10, Wonderful, (1003)
"Loved everything about Kerry Hotel! "
Australia
Rong
$222 nightly
The price is $228
Nov 16 - Nov 17
Total with taxes and fees
Kerry Hotel Hong Kong by Shangri-la
Eco Tree Hotel Causeway Bay
3.5 star property
8.4 out of 10, Very Good, (449)
"Had a really lovely room for a great price, I would definitely stay here again!"
United Kingdom
Sarah
$97 nightly
The price is $99
Nov 25 - Nov 26
Total with taxes and fees
Eco Tree Hotel Causeway Bay
Tuve
4.0 star property
9.0 out of 10, Wonderful, (942)
"Such a nice space."
Australia
Eliza
$146 nightly
The price is $151
Dec 4 - Dec 5
Total with taxes and fees
Tuve
Grand Hyatt Hong Kong
5.0 star property
9.6 out of 10, Exceptional, (1003)
"Excellent hotel, amongst the best in the world "
United States
Ian
$383 nightly
The price is $393
Nov 22 - Nov 23
Total with taxes and fees
Grand Hyatt Hong Kong
Shama Hub Metro South Hong Kong
3.0 star property
9.2 out of 10, Wonderful, (44)
"A great hotel, quite convenient with the metro next door. The 2 restaurants on the premises serve really good food at reasonable prices and the coffee is amazing, especially the ginger latte. The staff is very accommodating and very nice. The area surrounding the hotel is not notable but you are not far from anything via the MTR, plus there is a mall nearby with more food options..."
United States
SUET
$205 nightly
The price is $210
Nov 30 - Dec 1
Total with taxes and fees
Shama Hub Metro South Hong Kong
Kowloon Shangri-La, Hong Kong
5.0 star property
9.2 out of 10, Wonderful, (1008)
"Overall nice stay for one night. "
United States
Alton
$193 nightly
The price is $198
Nov 30 - Dec 1
Total with taxes and fees
Kowloon Shangri-La, Hong Kong
Holiday Inn Express Hong Kong Kowloon CBD2 by IHG
3.0 star property
8.6 out of 10, Excellent, (1003)
"It was good"
Canada
Teresa Mei Yee
$114 nightly
The price is $118
Nov 30 - Dec 1
Total with taxes and fees
Holiday Inn Express Hong Kong Kowloon CBD2 by IHG
The Fleming Hong Kong
4.0 star property
9.4 out of 10, Exceptional, (1000)
"We had a really great stay! The staffs were very friendly and efficient. The room is clean and very tastefully decorated. We loved the bathroom because it was spacious and the water pressure is great. The location is also amazing. Very close to great restaurants and transportation. We will def stay again if we return to Hong Kong."
United States
Gam Ha
$188 nightly
The price is $193
Nov 30 - Dec 1
Total with taxes and fees
The Fleming Hong Kong
Crowne Plaza Hong Kong Kowloon East by IHG
4.5 star property
8.8 out of 10, Excellent, (1002)
"We had a good experience with our stay. Transportation /location is very convenient."
Canada
Konii
$183 nightly
The price is $188
Nov 23 - Nov 24
Total with taxes and fees
Crowne Plaza Hong Kong Kowloon East by IHG
Burlington Hotel
3.5 star property
8.8 out of 10, Excellent, (1003)
"Rooms were very clean and the staff were fantastic. Bus stop almost directly outside and train just down the road. Loads of restaurants around and plenty of coffee shops for your morning coffee. Would definitely stay again. "
Australia
Anja
$108 nightly
The price is $111
Nov 9 - Nov 10
Total with taxes and fees
Burlington Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Hotels close to Shek O Country Park with a pool

Top guest rated hotels close to Shek O Country Park

Top Shek O Country Park Hotel Reviews

Hotels near other Shek O Country Park attractions

Find out more about Shek O Country Park

Top reasons to visit Shek O Country Park

  • Scenic Hiking Trails: Explore well-marked trails showcasing the stunning natural beauty of Shek O, suitable for all skill levels.
  • Beautiful Beaches: Relax at Shek O Beach or enjoy the peaceful bays, perfect for sunbathing or swimming.
  • Charming Shek O Village: Savor delicious local cuisine and experience the warm hospitality of this quaint village.
  • Hong Kong Trail: Don't miss the iconic Hong Kong Trail for breathtaking views and outdoor adventures.
  • Diverse Accommodations: Choose from family-friendly guesthouses to cozy hotels, all conveniently located near recreational activities.

Find great hotels near Shek O Country Park

Experience the serene beauty of Shek O Country Park with a variety of hotel accommodations tailored for every traveler. Choose from family-friendly guesthouses to business-themed hotels, all offering convenient access to shopping and recreational activities. Whether you’re seeking spacious new hotels or cozy retreats, Shek O has the perfect lodging options to enhance your vacation experience in this stunning coastal paradise.

  • Dorsett Wanchai Hong Kong: This luxurious 4.5-star hotel is perfect for families and shoppers looking for a premium experience. Located in the vibrant shopping district, Dorsett Wanchai Hong Kong offers a blend of modern comfort and thoughtful amenities. Families will appreciate the extensive children's services, including babysitting options and complimentary cribs. The hotel features a stylish design and provides a variety of leisure facilities, making it an ideal choice for those wanting to indulge in a lavish getaway while exploring the local shopping scene.
  • ibis Hong Kong North Point: A 3-star eco-certified hotel that caters to environmentally conscious travelers, ibis Hong Kong North Point is also conveniently located in the bustling shopping district. The hotel emphasizes sustainability while providing a comfortable stay for guests. Its modern, functional rooms are perfect for those seeking a balance between affordability and eco-friendliness. Guests can enjoy easy access to local attractions and shopping, making it a great base for exploring Hong Kong while minimizing their environmental impact.
  • Rosedale Hotel Hong Kong: A 4-star property that focuses on business travelers, Rosedale Hotel Hong Kong is situated in the lively shopping district and offers 24-hour business center facilities. The contemporary design and well-equipped spaces make it ideal for those attending meetings or conferences. Guests appreciate the comfortable accommodations and dedicated work areas, ensuring productivity during their stay. The hotel's strategic location also allows for convenient access to shopping and dining options, blending work and leisure seamlessly.

Where to stay near Shek O Country Park

Shek O Country Park offers a perfect blend of picturesque scenery and family-friendly adventures. Explore the charming Shek O Village, where you can enjoy delicious local cuisine and friendly faces. The park's walking trails provide stunning coastal views, ideal for romantic strolls or family trips. Just a short distance away, discover vibrant urban vibes while still embracing the tranquil atmosphere of nature, making it an unforgettable destination for all types of travelers.

  • Hong Kong Island: A vibrant city known for its stunning skyline and rich cultural blend, Hong Kong Island offers an exciting travel experience. The island is easily accessible and serves as a hub for entertainment, shopping, and dining. Visitors flock here for family-friendly attractions and themed experiences, with highlights including bustling shopping malls and iconic landmarks. Don't miss the chance to visit local theme parks and monuments, which add to the island's allure. Peak visitor seasons in April, July, and September make it a lively destination year-round.
  • Chai Wan: Located just a mile from Shek O Country Park, Chai Wan is a dynamic neighborhood that caters to both families and business travelers. This area is characterized by its blend of urban life and coastal charm. Visitors can explore shopping centers and local markets, perfect for picking up unique finds. With a peak travel period similar to that of Hong Kong Island, Chai Wan also offers easy access to beaches and theme parks, making it an excellent spot for those seeking a mix of relaxation and activity.
  • Shek O: Nestled within the tranquil beauty of Shek O Country Park, Shek O village is a hidden gem for outdoor enthusiasts and families alike. Known for its picturesque beaches and hiking trails, this quaint village offers a laid-back atmosphere perfect for a day of exploration. Visitors can enjoy the sandy shores, family-friendly beaches, and stunning bays while soaking up the sun. The area sees peak visitors during April, July, and September, creating a lively yet relaxed vibe. Shek O is the ideal destination for those looking to connect with nature and enjoy outdoor adventures.

Things to do near Shek O Country Park

Shek O Country Park offers a range of exciting activities, including scenic hikes along well-marked trails that showcase the area's stunning natural beauty. Visitors can explore various hiking routes, perfect for all skill levels, and enjoy recreational activities amidst the picturesque landscapes. Don't miss the chance to experience the famous Hong Kong Trail, which winds through the park, offering breathtaking views and a memorable outdoor adventure.

Shopping

For shopping near Shek O Country Park, visit Stanley Market, just 3 miles away, offering a vibrant local atmosphere. Times Square Shopping Mall, 4 miles away, features a mix of entertainment and shopping. If you're up for a drive, check out Sogo Causeway Bay, also 4 miles away, for more retail options.

Recreation

Victoria Park, located 4 miles from Shek O Country Park, offers a tranquil environment perfect for relaxation and wellness activities. Hong Kong Stadium, 3 miles away, energizes visitors with its sports atmosphere, while the Hong Kong Golf Club at Deep Water Bay, also 3 miles distant, provides outdoor recreation amidst stunning views.

Adventure

Embark on the Dragon's Back hiking trail, renowned for its scenic views and thrilling outdoor experience, located 0.9 miles from Shek O Country Park. Explore the Wong Nai Chung Gap Trail, 2 miles away, for more outdoor adventure. Don’t miss the Wan Chai Green Trail, 4 miles away, for a refreshing hike.

Nightlife

Experience the thrill of the Hong Kong Observation Wheel, offering stunning views and adventure vibes just 5 miles away. For a cultural night, enjoy a show at Sunbeam Theatre or Ko Shan Theatre, both 4-5 miles away, where romance and family-friendly entertainment abound.

*Distances are measured in a straight line; actual driving distances may vary depending on the route.

Booking tips and Expedia advantages for Shek O Country Park

To save money on your trip to Shek O Country Park, consider visiting from May to July when accommodation prices are lower, with Tuesdays being the cheapest days to stay. Utilize Expedia to find budget-friendly hotel options by filtering for Eco-certified properties and arranging your search from lowest to highest price. Additionally, combine your hotel, flights, and activities into a package deal for extra savings. Joining Expedia's One Key membership can also provide exclusive discounts and OneKeyCash for future bookings, helping you make the most of your trip.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay around Shek O Country Park are May to July, where the prices are slightly lower. This is in comparison to April, October and December, where prices are slightly higher.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay around Shek O Country Park is Tuesday. The most expensive day to stay around Shek O Country Park is Saturday.
  • Find cheap hotels on Expedia: Utilize Expedia’s search tool to refine your options based on your budget, desired location, and preferred hotel type. For instance, selecting the Eco-certified filter will reveal hotels that are sustainable and environmentally friendly. To find the best prices and deals, simply arrange the price filter from lowest to highest.
  • Consider bundling your trip: You can save money by combining your hotel stay at Shek O Country Park with your flights and activities through an Expedia package deal.
  • Become a One Key member: Join Expedia's One Key membership program for exclusive discounts and deals on hotel bookings. You can also earn OneKeyCash to use on future selected hotels.

Find the best attractions near Shek O Country Park

Shek O Country Park on Hong Kong Island offers a variety of attractions for tourists, including stunning beaches, scenic bays, and relaxing esplanades. Visitors can enjoy activities that blend culture with outdoor experiences, such as hiking to Shek O Peak or lounging at Shek O Beach. This picturesque destination is perfect for those seeking both adventure and tranquility in a beautiful natural setting.

  • Ocean Park: A thrilling blend of amusement rides, animal exhibits, and educational experiences, Ocean Park offers a family-friendly atmosphere. Enjoy roller coasters with ocean views and get close to marine life, making it a must-visit destination for adventure seekers.
  • Kowloon Bay: Known for its stunning natural beauty, Kowloon Bay features beautiful beaches and scenic outdoor spaces. Perfect for a leisurely stroll or a day of sunbathing, this bay area allows visitors to experience the tranquil side of Hong Kong.
  • Hong Kong Convention and Exhibition Centre: This state-of-the-art venue is an architectural marvel that hosts various international conferences and exhibitions. While primarily business-oriented, its modern design and waterfront views make it a noteworthy landmark in the city.

The nearest major airports for your trip to Shek O Country Park

To visit Shek O Country Park, the main airport option is Hong Kong International Airport (HKG), situated 20 miles away. Nearby hotels include the Regal Airport Hotel, a 5-star establishment only 0.3 miles from HKG, and the Hong Kong SkyCity Marriott Hotel, which is 0.5 miles away. Both hotels provide easy access to the airport. Shenzhen International Airport (SZX) is another option, located 38 miles away, with excellent hotels such as the Sheraton Shenzhen Nanshan, 11 miles from SZX. For those considering Zhuhai, Jinwan Airport (ZUH) is 58 miles from Shek O, with the Zhuhai Sunshine Airport Hotel just 0.1 mile away, offering convenient transportation services.

Frequently asked questions

What are the top-rated hotels near Shek O Country Park?
Discovering top-rated hotels near Shek O Country Park can transform your stay into a memorable getaway with stunning views and exceptional amenities.

EAST Hong Kong

EAST Hong Kong is a luxurious 5-star hotel located just 3.7 miles from Shek O Country Park, with an impressive review rating of 9.0 from travelers. This hotel offers a fantastic outdoor pool with sea views, a 24-hour fitness center, and an onsite spa for ultimate relaxation. Guests can enjoy daily housekeeping and premium bedding, ensuring a comfortable stay. Unique amenities like a separate living room and onsite shopping enhance the traveler experience.

Hyatt Centric Victoria Harbour Hong Kong

Hyatt Centric Victoria Harbour Hong Kong, rated 9.0 by travelers, is a premium 5-star hotel situated 4.9 miles from Shek O Country Park. This hotel features a beautiful partial sea view from select rooms, an outdoor pool, and a 24-hour fitness center. The hotel also offers luxurious amenities such as a sauna, steam room, and complimentary toiletries. Travelers will appreciate the convenience of onsite shopping and a club-level lounge serving a buffet breakfast.

ibis Hong Kong North Point

Ibis Hong Kong North Point is a well-rated 3-star hotel, located 4.7 miles from Shek O Country Park with a review rating of 7.8. This hotel offers cozy accommodations with air conditioning and daily housekeeping. Guests can enjoy a mountain view and nearby beach access, making it a great choice for those looking to explore the outdoors. With amenities like suites and a snack bar, it provides essential comforts for travelers.
How much is a hotel near Shek O Country Park?
Staying near Shek O Country Park is a treat, with plenty of hotels from $84 offering incredible amenities. If you're leaning toward a little luxury, prices can rise, especially in peak season. Be sure to book in advance to enjoy more options and potentially better rates, especially if you're planning a vacation during weekends or around public holidays.
What are the most popular family-friendly hotels near Shek O Country Park?
Discovering family-friendly hotels near Shek O Country Park can enhance your family getaway with comfort and convenience.

EAST Hong Kong

EAST Hong Kong is a luxurious 5-star hotel located just 3.7 miles from Shek O Country Park, featuring a strong travelers' rating of 9.0. This family-friendly hotel offers amenities such as free cribs, daily housekeeping, and a kids' meal restaurant to make your stay enjoyable for the whole family. Guests can also take advantage of the outdoor pool, 24-hour fitness facilities, and an onsite spa for relaxation.

Hyatt Centric Victoria Harbour Hong Kong

Situated 4.9 miles from Shek O Country Park, Hyatt Centric Victoria Harbour Hong Kong is another excellent 5-star option with a travelers' rating of 9.0. Families will appreciate the connecting rooms, complimentary rollaway extra beds, and daily housekeeping. The hotel also boasts an outdoor pool, a fitness center open 24 hours, and a luxury club level room, ensuring both comfort and convenience during your stay.

ibis Hong Kong North Point

ibis Hong Kong North Point is a budget-friendly 3-star hotel located 4.7 miles away from Shek O Country Park, with a review rating of 7.8. This family-friendly hotel offers children's breakfast options, daily housekeeping, and a snack bar to cater to younger travelers. Additional amenities include air conditioning and stunning mountain views, making it a great choice for families seeking comfort on a budget.
Are there any 5-star hotels near Shek O Country Park?
Discover the top-rated 5-star hotels near Shek O Country Park, perfect for travelers seeking luxury and stunning views on Hong Kong Island.

EAST Hong Kong

EAST Hong Kong is a luxurious 5-star hotel located just 3.7 miles from Shek O Country Park, offering a remarkable review rating of 9.0 from travelers. The hotel features an outdoor pool with sea views, a well-equipped 24-hour fitness center, and an onsite spa for ultimate relaxation. Guests can also enjoy convenient amenities such as daily housekeeping and a selection of dining options, including kids' meals and premium bedding for added comfort.

Hyatt Centric Victoria Harbour Hong Kong

Hyatt Centric Victoria Harbour Hong Kong, just 4.9 miles from Shek O Country Park, boasts an excellent review rating of 9.0. This stunning 5-star hotel features a rooftop pool complete with umbrellas and a sauna, perfect for unwinding after a day of exploring. Guests appreciate the luxury amenities including complimentary toiletries, a snack bar, and a Club Level Room with free buffet breakfast. The balconies offer sea views, enriching the stay with a picturesque backdrop.
Which hotels near Shek O Country Park offer the best views?
Discover the best hotels near Shek O Country Park that offer stunning views and exceptional stays.

EAST Hong Kong

EAST Hong Kong is a luxurious 5-star hotel located just 3.7 miles from Shek O Country Park, with an impressive review rating of 9.0. Guests can unwind at the outdoor pool while enjoying spectacular sea views. The hotel features a premium spa, 24-hour fitness facilities, and an on-site restaurant, making it an ideal choice for travelers seeking both relaxation and convenience.

Hyatt Centric Victoria Harbour Hong Kong

Located 4.9 miles from Shek O Country Park, Hyatt Centric Victoria Harbour Hong Kong is a 5-star hotel rated 9.0 by travelers. This hotel offers sea views from select rooms and features a rooftop pool and a fitness center open 24 hours. Guests can enjoy a complimentary buffet breakfast at the club level lounge, ensuring a delightful start to each day.

ibis Hong Kong North Point

ibis Hong Kong North Point, a 3-star hotel just 4.7 miles from Shek O Country Park, has a review rating of 7.8. It offers comfortable accommodations with mountain views, making it a great option for budget-conscious travelers. The hotel includes daily housekeeping and is located near shopping and beach access, providing a balanced experience for travelers.
What are the best affordable hotels near Shek O Country Park?
For travelers seeking affordable accommodations near Shek O Country Park, there are excellent options that blend comfort and convenience.

ibis Hong Kong North Point

The ibis Hong Kong North Point is a 3-star hotel located just 4.7 miles from Shek O Country Park, offering a solid travelers' rating of 7.8. Ideal for budget-conscious travelers, it features essential amenities such as complimentary WiFi, ensuring connectivity throughout your stay. Families will appreciate the daily housekeeping service and the availability of suites, along with a children's breakfast option. Guests can also enjoy mountain views and the nearby beach, making it a great spot for relaxation after a day of exploring.
Are there any hotels with pools close to Shek O Country Park?
For travelers seeking hotels with pools near Shek O Country Park, look no further than these top-rated options that promise relaxation and stunning views.

EAST Hong Kong

EAST Hong Kong, a stylish 5-star hotel, lies 3.7 miles from Shek O Country Park and enjoys a great traveler rating score of 9.0. This hotel features an inviting outdoor pool, perfect for families and relaxation. Guests can take advantage of the children's club, as well as on-site dining options that offer kids' meals. Further amenities include 24-hour fitness facilities, luxurious suites, and a spa for rejuvenating massages, making it an ideal choice for travelers seeking comfort and family-friendly amenities.

Hyatt Centric Victoria Harbour Hong Kong

Hyatt Centric Victoria Harbour Hong Kong is a luxurious 5-star hotel located just 4.9 miles from Shek O Country Park, with an impressive review rating of 9.0. Guests can unwind at the outdoor pool, complete with pool umbrellas for shade. Additional amenities include a well-equipped 24-hour fitness center, on-site shopping options, and complimentary rollaway beds for families. With sea views and daily housekeeping, this hotel ensures a comfortable and enjoyable stay.
Can I book a fully refundable hotel close to Shek O Country Park?
Most bookings on Expedia are refundable if canceled within 24-48 hours of arrival, though this depends on the hotel's individual cancellation policy, which you should check in your booking confirmation. If free cancellation is available, you can cancel directly through your Expedia account by going to "My Trips" and selecting your reservation. To find fully refundable hotel options, simply enter "Shek O Country Park", set your travel dates, and use the "Fully refundable" filter under "Deals & Discounts" on the results page. Alternatively, explore deals with free cancellation options on Expedia.
Can I find Expedia discounts for hotels near Shek O Country Park?
To look for discounts on hotels near Shek O Country Park, join One Key™—our free travel rewards program. One Key members always get our best prices and earn OneKeyCash™* on eligible bookings for every dollar spent. Another way to save is by bundling your hotel and flights together on Expedia.

*Excludes taxes and fees. OneKeyCash is not redeemable for cash and can only be used on Expedia and other participating brands.