Celebrated as the most revisited destination in the Caribbean, Aruba offers visitors an unparalleled experience. Beyond its world-famous pristine beaches, Aruba boasts rugged, desert-like terrain, a cuisine influenced by more than 90 nationalities, a lively nightlife at casinos, beach bars and the weekly Carnival-style Carubbian Festival, signature sports like beach tennis and hidden gems such as Conchi, the secluded natural pool, and ancient Quadiriki and Fontein Caves. A convenient direct flight away from more than 10 major U.S. cities, Aruba continues to attract couples, families, adventurers and foodies year after year.
Make your vacation as low-key or high-energy as you like! For wet 'n wild action, rent a jet ski or tube right at your beach or visit De Palm Island's amazing water park. Take a cruise on a luxury catamaran or reel in your dinner. Aruba's coral reefs teeming with brilliant sea life are a diver's dream. If you'd rather stay on dry land, go horseback riding, hike, golf, bike, or play some beach tennis. But don't forget to see the sights, visit museums and art galleries, and go off road to explore Arikok National Park and unique natural wonders. Shop 'til you drop, dine out, and check out the sizzling nightlife. Festivals and events take place throughout the year.
Anyone who's visited Aruba knows it truly is one happy island. Perfect white-sand beaches, cooling Caribbean trade winds and the warmest people in the world are just a few of the reasons why Aruba enjoys one of the highest return visitor rates in the Caribbean.
These Happy Returners visit each year to relax on the beach, explore Aruba's adventurous side, and reconnect with the friends they've made year after year. Escape to happiness today by booking a trip to Aruba, and see just what it is about our happy island that keeps so many people returning to Aruba year after year.
For thousands of years, Aruba was peacefully inhabited by AmerIndians who had migrated from South America. This era ended when a Spanish explorer arrived in 1499. The Indians were taken to work in neighboring Hispaniola, ultimately returning as laborers on ranches. Aruba was under Spanish rule until 1634, then taken over by the Dutch in whose hands it remained, except for a short hiatus during the Napoleonic Wars. The gold rush began in 1826 followed by phosphate mining in 1879—both ending with World War I.
At the beginning of the 20th century, one-third of the island was covered with aloe plantations. Oil refining then dominated the economy for about 80 years. Today, Aruba has become a world-class vacation destination. The flag and national anthem are celebrated every year on March 18, the day in 1948 that Holland accepted Aruba’s right to autonomous status within the Kingdom of the Netherlands.
Let our brilliant sunsets, starry nights and island beauty work their magic. A sunset sail, moonlight dinner, secluded cove, quiet nightcap, or couples’ massage offers special romantic moments.
Enjoy a dinner at any of hundreds of trendy, elegant or casual restaurants, each with a delicious menu and tempting wine list. Aruba sizzles after dark with exhilarating casinos, lounges, bars and after-hours haunts. Heat up with some salsa on a crowded dance floor; cool down with an icy pina colada or an exotic martini. Or just stay “home”… watch the sunset from your terrace or beach , take a stroll, order room service, pop open the champagne and enjoy each other.
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