$52 Car Rental Florence, AL

These Florence insights are based on real traveler data from Expedia, aggregated using AI to help you plan your trip. Updated: August 18, 2026.

Reasons to book a car rental in and around Florence

Renting a car in Florence, Alabama, offers you the freedom to explore this charming city and its surroundings at your own pace. With a rental car, you can easily manage your luggage and enjoy flexible travel plans. Florence is home to several key attractions, including the Kennedy-Douglass Center for the Arts, which provides cultural experiences, and McFarland Park, perfect for outdoor family activities. Additionally, the historic Larimore Home adds a touch of culture to your itinerary.

A car rental also allows you to conveniently visit nearby destinations such as Tuscumbia, located only 5 miles away, where you can explore Ivy Green and the Alabama Music Hall of Fame. Just 3 miles from Florence, Sheffield offers the Muscle Shoals Sound Studios and the same beautiful McFarland Park. The East Florence neighborhood features more local attractions like the Kennedy-Douglass Center for the Arts and Larimore Home, all easily accessible by car. Whether you seek outdoor adventures, romantic scenery, or cultural experiences, renting a car in Florence is a practical choice that enhances your travel experience.

Most popular car rental in Florence

• Midsize: The most booked car option in Florence, the midsize vehicle accommodates up to 5 travelers and can hold up to 3 large suitcases. This makes it an ideal choice for couples or families looking to explore the area comfortably. With a midsize car, you’ll enjoy the flexibility to manage your luggage easily while taking in the sights at your own pace.

Top rated car suppliers in Florence

• Enterprise: Enterprise is a popular choice for travelers in Florence, offering one rental location in the area. Customers appreciate the flexibility and convenience of renting, especially when exploring local attractions. The most booked vehicles with Enterprise are Midsize SUVs and Compacts, making it easy to find a suitable option for your travel needs. The staff is known for their friendly service, ensuring a smooth rental experience.
• Hertz: Hertz also has a rental location in Florence, providing travelers with reliable options for their car rental needs. Many customers favor Hertz for their Midsize SUVs and Economy vehicles, which are ideal for navigating the city and its surroundings. Travelers highlight the efficiency of the rental process and the quality of the vehicles, making it a strong contender for those looking to explore Florence at their own pace.

Where to stay in and around Florence

• Tuscumbia: Located 5 miles from Florence, Tuscumbia offers a wonderful blend of outdoor and scenic experiences. Ideal for romantic getaways, visitors can explore attractions such as the historic Ivy Green and the Alabama Music Hall of Fame. The Cane Creek Canyon Nature Preserve provides ample opportunities for nature lovers. Enjoy local food and drinks at nearby wineries and distilleries, making Tuscumbia a charming place to stay.
• Sheffield: Just 3 miles from Florence, Sheffield is a great choice for those seeking outdoor activities and scenic views. This city boasts attractions like the Muscle Shoals Sound Studios and Ivy Green, perfect for culture enthusiasts. McFarland Park is an urban park that caters to families and outdoor adventurers alike. Sheffield’s nearby food options include delightful cheese and local distilleries, enhancing your culinary experience during your stay.
• East Florence: Situated around Florence, East Florence is perfect for travelers looking for outdoor activities and beautiful scenery. With its proximity to a modern college university and a lovely beach, this neighborhood offers various recreational options. Key attractions include the Kennedy-Douglass Center for the Arts and the historic Larimore Home. Enjoy the local winery offerings as you relax in the area's parks, making East Florence a pleasant spot for your visit.

10 tips to save on your car rental in and around Florence

1. Use filters to find the right car: Refine your search by selecting vehicle type and specific features. Whether you're looking for an SUV for added space, a convertible for summer enjoyment, or an economy car to save money, utilize the filters on Expedia to discover the best options for your journey.
2. Book in advance to help lower costs: Rental prices can vary significantly based on demand, so it's advisable to secure your car well in advance of your trip. By booking early, you are more likely to obtain lower rates and better vehicle availability, particularly during peak travel seasons.
3. Consider a smaller car for savings: Smaller vehicles are typically less expensive to rent and easier to maneuver in crowded areas. Mid-size cars offer a balanced combination of affordability, comfort, and fuel efficiency.
4. Age guidelines: Drivers under the age of 30 may encounter higher deposits or daily surcharges, and certain types of vehicles—such as SUVs or luxury models—might not be available. This can also apply to renters over the age of 70. Always verify age restrictions before finalizing your booking.
5. Check fuel policies: Some rental agreements require a full-to-full fuel policy, meaning you must return the vehicle with a full tank to avoid additional fees. This is usually the most favorable option. Others may provide full-to-empty or prepaid fueling alternatives, which are also acceptable. Just ensure you return the car empty in that case.
6. Save on city and airport pickups: Picking up your rental car at airports often incurs a surcharge, but the convenience may justify the extra cost.
7. Know your payment options: Many car rental companies primarily accept credit cards for payment.
8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind if something unforeseen occurs during your trip. It's easy to add rental insurance when booking through Expedia.
9. Consider unlimited mileage: If you plan on taking long road trips, search for rentals that offer unlimited mileage to prevent additional charges.
10. Bring your driver's license and ID: A valid driver's license is necessary to rent a vehicle.

Best time to rent a car in and around Florence

The best value period to rent a car in and around Florence is December, when prices are slightly low and demand is moderately low. February also offers a good opportunity, as demand is the lowest during this month. March and April maintain average pricing and demand, making them solid shoulder months for rentals. However, November tends to be the most expensive month, with higher demand and prices, while October shows slightly high prices and steady demand.

Calendar Month	Temperature	Precipitation	Cloudiness	Demand	Pricing
January	40.1°F (4.5°C)	Light Rain	Mostly Sunny	Moderately Low	Average
February	44.4°F (6.9°C)	Light Rain	Mostly Cloudy	Moderately Low	Slightly Low
March	52.3°F (11.3°C)	Light Rain	Mostly Sunny	Average	Average
April	59.9°F (15.5°C)	Light Rain	Mostly Sunny	Average	Average
May	68.7°F (20.4°C)	Light Rain	Mostly Sunny	Moderately High	Average
June	76.6°F (24.8°C)	Light Rain	Mostly Sunny	Moderately High	Average
July	79.0°F (26.1°C)	Light Rain	Mostly Sunny	Moderately High	Slightly High
August	78.1°F (25.6°C)	Light Rain	Mostly Sunny	Average	Average
September	72.9°F (22.7°C)	Light Rain	Mostly Sunny	Moderately Low	Slightly Low
October	62.1°F (16.7°C)	Light Rain	Mostly Sunny	Average	Slightly High
November	50.5°F (10.3°C)	Light Rain	Mostly Sunny	Average	Slightly High
December	45.0°F (7.2°C)	Light Rain	Mostly Sunny	Average	Slightly Low

Finding the cheapest car rentals in Florence

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Florence into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Florence and provide you with a list of the cheapest options, with no added fees.

Renting a car in Florence

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Florence. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Florence

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book from $52.

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

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Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

• Compact car rentals    
• Convertible car rentals    
• Economy car rentals    
• Fullsize car rentals    
• Luxury car rentals
• Midsize car rentals    
• Mini car rentals    
• Minivan rentals    
• Pickup car rentals    
• Premium car rentals
• Sportscar rentals    
• Standard car rentals    
• SUV rentals    
• Van rentals