$173 Car Rental Florence, AL

Reasons to book a car rental in and around Florence

Renting a car in Florence, Alabama, offers unparalleled freedom and flexibility for your travels. It allows you to explore the city and its surroundings at your own pace, making it an ideal choice for road trippers, adventurers, and families. With a rental car, managing luggage becomes effortless, enabling you to embark on spontaneous excursions without the constraints of public transportation schedules. You can easily visit key attractions such as the University of North Alabama and the Kennedy-Douglass Center for the Arts, both located within the city. Additionally, the Shoals Conference Center caters to business travelers looking for convenient access to events. Venture just 5 miles to Tuscumbia to discover Ivy Green, Cane Creek Canyon Nature Preserve, and the Alabama Music Hall of Fame. The nearby neighborhoods of East Florence and North Florence also offer attractions like River Heritage Park and the North Woof Community Dog Park, respectively. Whether you're seeking outdoor adventures, cultural experiences, or romantic outings, a rental car in Florence enhances your journey, allowing you to create unforgettable memories in this charming region.

Most popular car rentals in Florence

• Midsize SUV: The midsize SUV is a popular choice among travelers in Florence, accommodating up to 5 people and providing enough space for up to 3 large suitcases. This vehicle is perfect for families, couples, or small groups looking for a comfortable ride while exploring the scenic attractions of the area. Its versatility makes it ideal for both road trippers and those seeking outdoor adventures, ensuring ample room for luggage and gear.
• Mini Van: For larger groups or families, the mini van is an excellent option, fitting up to 8 travelers with space for up to 6 large suitcases. This car type is designed for comfort and convenience, making it ideal for family outings or group adventures around Florence. With its spacious interior, the mini van allows everyone to travel together without the hassle of multiple vehicles, making your journey more enjoyable and cohesive.
• Compact: The compact car is a great choice for solo travelers, couples, or smaller families. It comfortably fits 5 travelers and accommodates up to 3 medium suitcases. This car type is perfect for those looking to navigate the city with ease while still having enough room for essential luggage. Its manageable size makes it an excellent option for exploring Florence and its surroundings without compromising on comfort.

Top rated car suppliers in Florence

• Enterprise: With a rental location in Florence, Enterprise is a top choice for travelers seeking convenience and flexibility. Known for their diverse vehicle selection, the most booked options include Midsize SUVs and Compact cars, perfect for navigating the city and surrounding areas. Renting from Enterprise enables you to easily manage your luggage and customize your travel itinerary, ensuring a pleasant and hassle-free experience.
• Hertz: Another popular option in Florence, Hertz also features a single rental location. Travelers frequently choose Midsize SUVs and Economy cars, offering a great balance of comfort and efficiency for exploring the region. Hertz is well-regarded for its reliable service and quality vehicles, making it a smart choice for those looking to enjoy the sights of Florence and beyond with ease.

Where to go in and around Florence

• Tuscumbia: Located 5 miles from Florence, Tuscumbia offers a charming blend of outdoor experiences and cultural attractions. Visitors can explore the historic Ivy Green, the birthplace of Helen Keller, or enjoy the scenic beauty of Cane Creek Canyon Nature Preserve. For music enthusiasts, the Alabama Music Hall of Fame showcases the state's rich musical heritage. Tuscumbia's recreational areas and golf courses make it a great choice for those seeking both relaxation and adventure.
• East Florence: This neighborhood around Florence is ideal for outdoor lovers and those seeking scenic views. Key highlights include the University of North Alabama, a modern college campus that adds vibrancy to the area. River Heritage Park offers a lovely spot for families and outdoor activities. The Shoals Conference Center provides event space, making East Florence a suitable option for both leisure and business travelers, especially in the peak months of June, July, and October.
• North Florence: Situated in the Florence area, North Florence attracts visitors with its outdoor and scenic opportunities. The University of North Alabama is also a point of interest here, providing a lively atmosphere. Art lovers can visit the Kennedy-Douglass Center for the Arts, while families can enjoy a day out at the North Woof Community Dog Park. The appeal of North Florence is particularly strong during the peak travel months of June, July, and October.

10 tips to save on your Florence car hire

1. Use filters to find the right car: Refine your search by selecting vehicle types and specific features. Whether you're looking for an SUV for additional space, a convertible to enjoy during summer, or an economical car for budget-friendly travel, utilize the filters on Expedia to discover the ideal match for your journey.
2. Book in advance to help lower costs: Rental prices can vary based on demand, so it's advisable to secure your vehicle well ahead of your travel dates. Booking early often leads to lower rates and better availability, particularly during peak seasons.
3. Consider a smaller car for savings: Smaller vehicles typically come at a lower rental cost and are easier to navigate in crowded areas. Mid-size cars strike a good balance between cost, comfort, and fuel efficiency.
4. Age guidelines: Drivers under the age of 30 may encounter higher deposits or daily fees, and certain types of vehicles—such as SUVs or luxury models—might not be accessible. This policy can also apply to renters over 70 years old. Always verify the age requirements prior to making a reservation.
5. Check fuel policies: Some rental agreements require a full-to-full fuel policy, which means you must return the vehicle with a full tank to avoid additional charges. This is generally the most favorable option. Others may offer full-to-empty or prepaid fueling choices, which are acceptable as well, but ensure you return the car with an empty tank in that case.
6. Save on city and airport pickups: Picking up your rental car at airports often incurs a surcharge, but this might be worthwhile for the added convenience.
7. Know your payment options: Many car rental companies exclusively accept credit cards for payment.
8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind in case of unforeseen events during your trip. Adding car rental insurance is a straightforward process when booking through Expedia.
9. Consider unlimited mileage: If you're planning extended road trips, seek out rentals that offer unlimited mileage to prevent incurring extra charges.
10. Bring your driver's license and ID: A valid driver's license is necessary to rent a vehicle.

Best time to rent a car in and around Florence

The best value period to rent a car in Florence is December, when prices are low and demand is moderate. This month is closely followed by May and September, which also offer slightly lower prices and average demand. In contrast, November is the most expensive month, with prices rising and demand remaining average. July stands out as the busiest month, featuring slightly high prices alongside moderate demand, while October and November show moderately high prices with steady demand.

Calendar Month	Temperature	Precipitation	Cloudiness	Demand	Pricing
January	40.1°F (4.5°C)	Light Rain	Mostly Sunny	Average	Average
February	44.4°F (6.9°C)	Light Rain	Mostly Cloudy	Moderately Low	Average
March	52.3°F (11.3°C)	Light Rain	Mostly Sunny	Average	Average
April	59.9°F (15.5°C)	Light Rain	Mostly Sunny	Moderately Low	Average
May	68.7°F (20.4°C)	Light Rain	Mostly Sunny	Average	Slightly Low
June	76.6°F (24.8°C)	Light Rain	Mostly Sunny	Moderately High	Average
July	79.0°F (26.1°C)	Light Rain	Mostly Sunny	Moderately High	Slightly High
August	78.1°F (25.6°C)	Light Rain	Mostly Sunny	Average	Average
September	72.9°F (22.7°C)	Light Rain	Mostly Sunny	Average	Slightly Low
October	62.1°F (16.7°C)	Light Rain	Mostly Sunny	Moderately High	Slightly High
November	50.5°F (10.3°C)	Light Rain	Mostly Sunny	Average	Slightly High
December	45.0°F (7.2°C)	Light Rain	Mostly Sunny	Moderately Low	Slightly Low

Finding the cheapest car rentals in Florence

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Florence into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Florence and provide you with a list of the cheapest options, with no added fees.

Renting a car in Florence

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Florence. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Florence

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book from $173.

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

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Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

• Compact car rentals    
• Convertible car rentals    
• Economy car rentals    
• Fullsize car rentals    
• Luxury car rentals
• Midsize car rentals    
• Mini car rentals    
• Minivan rentals    
• Pickup car rentals    
• Premium car rentals
• Sportscar rentals    
• Standard car rentals    
• SUV rentals    
• Van rentals