Title: Visit Florence: 2026 Travel Guide for Florence, Alabama | Expedia.com [Hotels in Florence](https://expedia.com/Florence-Hotels.d6057726.Travel-Guide-Hotels)[Vacation Rentals in Florence](https://expedia.com/Florence-Vacation-Rentals.d6057726.Travel-Guide-VacationRentals)[Flights to Florence](https://expedia.com/Cheap-Flights-To-Florence.d6057726.Travel-Guide-Flights)[Things to do in Florence](https://expedia.com/Things-To-Do-In-Florence.d6057726.Travel-Guide-Activities)[Car Rentals in Florence](https://expedia.com/Car-Rentals-In-Florence.d6057726.Car-Rental-Guide)[Florence Vacation Packages](https://expedia.com/Florence.d6057726.Destination-Travel-Guides) # Florence, AL ## Travel Guide ![Florence showing heritage architecture and a garden](https://images.trvl-media.com/place/6057726/2d7bb5b7-fe34-450f-a4e8-df20dcc7f106.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence showing heritage architecture and a garden](https://images.trvl-media.com/place/6057726/2d7bb5b7-fe34-450f-a4e8-df20dcc7f106.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes a house and interior views](https://images.trvl-media.com/place/6057726/53a6e998-fb3b-4365-9bf1-6ddec669104d.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes a house](https://images.trvl-media.com/place/6057726/651355e1-937f-4b36-b4a9-ee371916df7a.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence showing a house](https://images.trvl-media.com/place/6057726/bdb9ae46-7ad7-4181-ba32-3bb54b99e01d.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Florence Where to stay Things to do #### Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure. Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers. Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley. Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions. Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.” Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake. Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful. ![](https://forever.travel-assets.com/flex/flexmanager/images/2026/02/06/expedia-sale-2026-desktop-us-ca.jpg?impolicy=fcrop&w=1400&h=600&q=mediumHigh) ## The Annual Vacation Sale Members save up to 40% on hotels and homes. Plan this year’s big trip and save. [Book now](https://expedia.com/deals?rfrr=DX_SPRING_PROMO_6057726) ### Where to stay in Florence ![Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side](https://images.trvl-media.com/place/553248635976471696/425c00dc-f55c-4450-b4c7-776aae699032.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### East Florence 4.5/5(18 area reviews) If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing. [](https://expedia.com/Florence-East-Florence.dx553248635976471696) [See our Where To Stay guide](https://expedia.com/Florence.dx6057726.Where-To-Stay?rfrr=TG.LP.Dest.Neighborhoods) - Florence Hotel Deals - Vacation Rentals in Florence ![The Stricklin Hotel](https://images.trvl-media.com/lodging/29000000/28810000/28803300/28803264/a6f0c75f_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### The Stricklin Hotel 317 N Court St Florence AL $189 nightly $218 total Mar 8 - Mar 9 Total with taxes and fees Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ... 9/10 Wonderful! (829 reviews) Yes, Reviewed on Mar 5, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F8%2F2026&endDate=3%2F9%2F2026&selected=28803264&PinnedHotelID=28803264&HadPinnedHotel=true®ionId=6057726) ![Renaissance Shoals Resort & Spa](https://images.trvl-media.com/lodging/2000000/1200000/1192100/1192023/73b55f8d_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Renaissance Shoals Resort & Spa 10 Hightower Place Florence AL $269 nightly $309 total Mar 8 - Mar 9 Total with taxes and fees Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ... 9.2/10 Wonderful! (764 reviews) I stayed overnight for a leadership conference. My room was ready early so that was a plus. I had a balcony overlooking the pool with a river view, in which I witnessed an amazing sunrise. I did have an issue with the cleanliness of my shower. There was long dark hair on the shower wall where someone ... Reviewed on Mar 3, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F8%2F2026&endDate=3%2F9%2F2026&selected=1192023&PinnedHotelID=1192023&HadPinnedHotel=true®ionId=6057726) ![Comfort Suites Florence Shoals Area](https://images.trvl-media.com/lodging/4000000/3170000/3160100/3160009/66e294b6_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Comfort Suites Florence Shoals Area 140 Matthew Paul Ct Florence AL $114 nightly $131 total Mar 22 - Mar 23 Total with taxes and fees Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ... 8.8/10 Excellent! (779 reviews) Very clean Reviewed on Feb 19, 2026 [](https://expedia.com/Hotel-Search?startDate=3%2F22%2F2026&endDate=3%2F23%2F2026&selected=3160009&PinnedHotelID=3160009&HadPinnedHotel=true®ionId=6057726) [See all 393 properties in Florence](https://expedia.com/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience&startDate=3%2F7%2F2026&endDate=3%2F8%2F2026®ionId=6057726) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ![Lagniappe in Florence ](https://images.trvl-media.com/lodging/102000000/101330000/101323800/101323766/2e8c792f_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Lagniappe in Florence Florence AL Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Tom Braly Stadium and Pope's Tavern ... 9.8/10 Exceptional! (30 reviews) Beautiful home Reviewed on Feb 8, 2026 [](https://expedia.com/Florence-Hotels-Lagniappe-In-Florence.h101323766.Hotel-Information) ![Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!](https://images.trvl-media.com/lodging/110000000/109120000/109110300/109110240/64c9fb3d_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly! Florence AL Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ... 9.6/10 Exceptional! (25 reviews) Host was easy to reach and responded quickly. Pet friendly, centrally located and plenty of space. We stayed here during an extended power outage at our home due to winter storm Fern. Easy access to restaurants, Publix and downtown. Reviewed on Feb 11, 2026 [](https://expedia.com/Florence-Hotels-Welcome-To-715-Cute-Home-In-Downtown-Florence-3-Bedrooms.h109110240.Hotel-Information) ![Charming 4-bedroom condo with WiFi and AC in marvelous Florence](https://images.trvl-media.com/lodging/112000000/111710000/111704400/111704375/b3584dad_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Charming 4-bedroom condo with WiFi and AC in marvelous Florence Florence AL Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ... 9.8/10 Exceptional! (21 reviews) Great place to stay, would definitely stay here again Reviewed on Jan 31, 2026 [](https://expedia.com/Florence-Hotels-Charming-4-Bedroom-Condo-With-WiFi-And-AC-In-Marvelous-Florence.h111704375.Hotel-Information) [See all properties in Florence](https://expedia.com/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience®ionId=6057726&sort=VACATION_RENTAL) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ## Check Florence hotel availability [Tonight ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-03-06&endDate=2026-03-07)[Mar 6 - Mar 7](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-03-06&endDate=2026-03-07) [Tomorrow night ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-03-07&endDate=2026-03-08)[Mar 7 - Mar 8](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-03-07&endDate=2026-03-08) [This weekend ](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=3%2F6%2F2026&endDate=3%2F8%2F2026)[Mar 6 - Mar 8](https://expedia.com/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=3%2F6%2F2026&endDate=3%2F8%2F2026) ### Popular places to visit #### University of North Alabama 4.5/5(49 reviews) Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.com/University-Of-North-Alabama-Florence.d6097648.Vacation-Attraction) #### North Alabama Medical Center Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here. [](https://expedia.com/North-Alabama-Medical-Center-East-Florence.d624548386272251904.Vacation-Attraction) #### Blackberry Trail Golf Course 5/5(1 review) Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music. [](https://expedia.com/Blackberry-Trail-Golf-Course-Florence.d553248621532655173.Vacation-Attraction) #### Kennedy-Douglass Center for the Arts 4.5/5(8 reviews) Enjoy an outing to Kennedy-Douglass Center for the Arts during your stay in Florence. Discover the bars and its live music while you're in the area. [](https://expedia.com/Kennedy-Douglass-Center-For-The-Arts-Florence.d6124347.Vacation-Attraction) #### Shoals Community Theater 5/5(4 reviews) You can enjoy a show at Shoals Community Theater during your stay in Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.com/Shoals-Community-Theater-Florence.d6124349.Vacation-Attraction) #### Regency Square Mall 4/5(31 reviews) You can enjoy retail therapy at Regency Square Mall during your visit to Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.com/Regency-Square-Mall-Florence.d6124357.Vacation-Attraction) ## Cities near Florence ![Old Railroad Bridge Florence Alabama](https://images.trvl-media.com/place/2423/5eba9ce4-ee35-49d2-a7b5-d9174ba8cc7e.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Muscle Shoals ![Two Bridges](https://images.trvl-media.com/place/6188/805c7d7e-d51b-4f61-a534-27ca0dd7283e.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Sheffield ![An old waterwheel in a park in Tuscumbia, Alabama ](https://images.trvl-media.com/place/6203/5e3cd3e9-ba73-4f04-bed0-4f881ed73184.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Tuscumbia ![Trail of Tears in Alabama](https://images.trvl-media.com/place/3000423435/def9d818-8849-45af-a3fa-68afa0f3f310.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Waterloo ### Other places like Florence ## Explore a world of travel with Expedia - Lodging - Flights - Packages - Cars - Vacation Rentals - [Hotels near Shoals Community Theater ](https://www.expedia.com/Shoals-Community-Theater-Hotels.0-l6124349-0.Travel-Guide-Filter-Hotels) - [Hotels near Kennedy-Douglass Center for the Arts ](https://www.expedia.com/Kennedy-Douglass-Center-For-The-Arts-Hotels.0-l6124347-0.Travel-Guide-Filter-Hotels) - [Hotels near Pope's Tavern Museum ](https://www.expedia.com/Popes-Tavern-Museum-Hotels.0-l6124355-0.Travel-Guide-Filter-Hotels) - [Hotels near W.C. 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Handy Home ](https://expedia.com/WC-Handy-Home-Florence.d6124351.Vacation-Attraction) - [Pope's Tavern Museum ](https://expedia.com/Popes-Tavern-Museum-Florence.d6124355.Vacation-Attraction) - [Key Cave National Wildlife Refuge ](https://expedia.com/Key-Cave-National-Wildlife-Refuge-Florence.d553248621555612229.Vacation-Attraction) - [Tennessee River ](https://expedia.com/Tennessee-River-United-States-of-America.d681069047849709568.Vacation-Attraction) ![](https://a.travel-assets.com/mad-service/footer/bnaBanners/BEX_Footer.jpg) ## Go further with the Expedia app Save even more - get up to 20% on select hotels when you book on the app. Our app deals help you to save on trips so you can travel more and manage it all on the go. Scan the QR code with your device camera and download our app