Florence
Travel Guide

Florence showing heritage architecture and a garden

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is $104 per night from Apr 19 to Apr 20
Situated in Florence, this hotel is 0.9 mi (1.5 km) from Regency Square Mall and within 3 mi (5 km) of Deibert Park and Children's Museum of the Shoals. Renaissance ...
4.5/5Wonderful! (392 reviews)
"This is our “go to” hotel whenever we are in the area. Awesome!"

Reviewed on Apr 2, 2021

Comfort Suites Florence Shoals Area
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is $127 per night from May 2 to May 3
Located in East Florence, this spa resort is within a 10-minute walk of Renaissance Tower, River Heritage Park, and Shoals Conference Center. Wilson Lake and ...
4.6/5Wonderful! (449 reviews)
"We had heard wonderful things about this property, so we stayed here for a few nights after our wedding. While our stay was fine, it wasn't as spectacular as we'd heard. We showed up in our wedding attire and no one so much as smiled at us at the front desk much less congratulated us. While this ..."

Reviewed on Apr 5, 2021

Marriott Shoals Hotel And Spa
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
2 out of 5
1852 Highway 72 E, Tuscumbia, AL
Free CancellationReserve now, pay when you stay
The price is $64 per night from Apr 30 to May 1
Located in the heart of Tuscumbia, this hotel is within 3 mi (5 km) of Alabama Music Hall of Fame, Spring Park, and Spring Creek Golf Course. Tuscumbia Railway ...
4.2/5Excellent! (575 reviews)
"Electrical outlets for boat parking was a definite plus!"

Reviewed on Mar 28, 2021

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Newly Remodeled #2! Great Fishing! Only a few Steps to the Water! Close to Town!
Newly Remodeled #2! Great Fishing! Only a few Steps to the Water! Close to Town!
Muscle Shoals, AL
Situated in Muscle Shoals, this apartment building is 0.1 mi (0.2 km) from Wilson Lake and within 6 mi (10 km) of Nature Trails Trailhead and North Alabama Medical ...
5/5Exceptional! (1 review)
Great little place
"First off, communication was excellent, property was clean and super comfy, well outfitted and all that jazz. It is an older property - so be prepared for floor sloping and construction defects along those lines. It’s NOT a new property and the outside is looking a little rough. But the view is great ..."

Reviewed on Dec 4, 2020

Newly Remodeled #2! Great Fishing! Only a few Steps to the Water! Close to Town!
New! Peaceful Alabama Cabin on Secluded Acreage!
New! Peaceful Alabama Cabin on Secluded Acreage!
Tuscumbia, AL
Located in the heart of Tuscumbia, this cabin is within 20 mi (32 km) of Alabama Music Hall of Fame, Tuscumbia Railway Museum, and Spring Creek Golf Course. ...
5/5Exceptional! (1 review)
Very quiet and secluded
"Overall great place. Very quiet, secluded cabin. Bring food and wont have to leave."

Reviewed on Feb 15, 2021

New! Peaceful Alabama Cabin on Secluded Acreage!
The Waterford
The Waterford
3.5 out of 5
2155 Waterford Dr, Muscle Shoals, AL
Situated on a lake, this vacation home is 0.6 mi (0.9 km) from Wilson Lake and 1.9 mi (3 km) from Shoals Golf Club. Nature Trails Trailhead and North Alabama ...
2.3/5 (3 reviews)
Inaccurate discription
"The host has the house on multiple sites and forgot to remove the home from VRBO. They charged us and the home was already booked. The host never responded."

Reviewed on Nov 23, 2020

The Waterford
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit in Florence

Top things to do in Florence

Reviews of Florence

4.4

Top Destination

5 - Excellent
70
5 - Excellent 46.666666666666664%
4 - Good
69
4 - Good 46%
3 - Okay
8
3 - Okay 5.333333333333333%
2 - Disappointing
3
2 - Disappointing 2%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Bill

Mar 7, 2020

Florence is my hometown. I have nothing negative to say about it.

5/5 - Excellent

Don

Jan 16, 2020

I love Florence and it is beauriful, I love the country life style. The people are very friendly. Florence is great.

4/5 - Good

Verified traveler

Dec 5, 2019

Retirement city

4/5 - Good

Verified traveler

Dec 1, 2019

We were there looking at properties to possibly move there or nearby. Sorry, too mu h of a tourist trap

5/5 - Excellent

Verified traveler

Nov 26, 2019

Florence is a great town!!

5/5 - Excellent

Verified traveler

Nov 17, 2019

Florence is good experience

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