Florence, AL

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most. Learn more about Florence
Learn more about Florence

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
$289 nightly
The price is $332 total per night from Aug 9 to Aug 10
$332 total
Aug 9 - Aug 10
Total with taxes and fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (806 reviews)
"We had a reservation for 2 queen beds but only received a king bed. We had 4 adults and it was not a comfortable stay but they did try to make it work with a trendle bed. There was a event and they were booked with no free rooms."

Reviewed on Aug 2, 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
$197 nightly
The price is $218 total per night from Aug 10 to Aug 11
$218 total
Aug 10 - Aug 11
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (904 reviews)
"The staff from all my many phone calls were amazing and helpful. The room was very clean and bed"

Reviewed on Aug 3, 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
$111 nightly
The price is $128 total per night from Aug 30 to Aug 31
$128 total
Aug 30 - Aug 31
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Florence AL
Stay at this apartment in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (31 reviews)
"Wonderful place to stay! Highly recommend … very nice, clean, and a lot of special touches."

Reviewed on Jul 12, 2026

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Emerald Hour Loft: 2 mins from UNA

Emerald Hour Loft: 2 mins from UNA

Florence AL
Book a stay at this golf apartment in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Flowers Hall and Tom Braly ...
9.6/10 Exceptional! (5 reviews)
"Perfect location and great Accommodations. Host was easy to contact and plan to stay again if available. ."

Reviewed on Aug 2, 2026

Emerald Hour Loft: 2 mins from UNA
The Retreat with  Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and River Heritage Park are located ...
8.8/10 Excellent! (76 reviews)
"Entire house needs some TLC without doubt. Had problems with the upstairs A/C unit but was promptly taken care of after a call to our host Rafi. The HVAC company rectified the problem for the night but had to come back the next day and took 3 hours to do so. Neighborhood is very nice and is located ..."

Reviewed on Jul 1, 2026

The Retreat with Wilson Dam view & Water Aces
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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