Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
$197 nightly
The price is $218 total per night from Dec 7 to Dec 8
$218 total
Dec 7 - Dec 8
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (793 reviews)
I love this hotel. It is convenient to a load of eateries. The rooms give the feel of a studio apartment with exposed brick and beams. The staff was very nice and helpful as well.

Reviewed on Dec 1, 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
$68 nightly
The price is $78 total per night from Dec 5 to Dec 6
$78 total
Dec 5 - Dec 6
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (889 reviews)
The room was clean. The staff accommodating and friendly. Didn't ready their bio well because there is no elevator on this property. They were kind enough to change our room to the first floor. Only the ice machine in the main building was working. Nothing in the vending machine.

Reviewed on Nov 28, 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
Fully refundableReserve now, pay when you stay
$100 nightly
The price is $115 total per night from Dec 21 to Dec 22
$115 total
Dec 21 - Dec 22
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (744 reviews)
Immediately when we walked in, the aroma in the lobby was so clean smelling. Check in was quick and the front desk attendant was polite. The room was nice and clean. The bed was comfortable.

Reviewed on Nov 29, 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (15 reviews)
The place was roomy and met all our needs as big family

Reviewed on Oct 27, 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
The Cozy Cottage of Florence!

The Cozy Cottage of Florence!

Florence AL
Stay at this vacation home in Florence. Enjoy laundry facilities, an in-room coffeemaker, and in-room fireplaces. Popular attractions Cox Creek Tennis Center ...
8.6/10 Excellent! (9 reviews)
Nice place
Very nice house and close to everything. Thank you

Reviewed on Aug 10, 2025

The Cozy Cottage of Florence!
The Bungalow - Charming 3-bedroom house close to everything in Florence

The Bungalow - Charming 3-bedroom house close to everything in Florence

Florence AL
Stay at this vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Cox Creek Tennis Center and Larimore ...
9.4/10 Exceptional! (20 reviews)
Easy check in and out, home was spotless and had everything we needed for our stay! The bungalow is adorable and very well-appointed, with several nearby convenience stores and restaurants, and the heart of downtown Florence is only about 10 minutes away. We stayed here for the Muscle Shoals Songwriters ...

Reviewed on Nov 10, 2025

The Bungalow - Charming 3-bedroom house close to everything in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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