Florence, AL

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most. Learn more about Florence
Learn more about Florence

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is $211 total per night from Nov 26 to Nov 27
$211 total
per night
Nov 26 - Nov 27
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is $98 total per night from Nov 15 to Nov 16
$98 total
per night
Nov 15 - Nov 16
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (883 reviews)
"Clean room , friendly staff"

Reviewed on Nov 2, 2026

Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

2.5 out of 5
180 Etta Gray Street Florence AL
The price is $121 total per night from Nov 8 to Nov 9
$121 total
per night
Nov 8 - Nov 9
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and River Heritage Park are located ...
8.8/10 Excellent! (76 reviews)
"Entire house needs some TLC without doubt. Had problems with the upstairs A/C unit but was promptly taken care of after a call to our host Rafi. The HVAC company rectified the problem for the night but had to come back the next day and took 3 hours to do so. Neighborhood is very nice and is located ..."

Reviewed on Jul 1, 2026

The Retreat with Wilson Dam view & Water Aces
Historic downtown loft with exposed brick on N. Court St.

Historic downtown loft with exposed brick on N. Court St.

Florence AL
Stay at this apartment in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (36 reviews)
"Excellent location, owner and process. Will be back"

Reviewed on Oct 16, 2026

Historic downtown loft with exposed brick on N. Court St.
Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!

Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!

Florence AL
Stay at this vacation home in Florence. Enjoy laundry facilities and air conditioning. Popular attractions W.C. Handy Home and Flowers Hall are located ...
7/10 Good! (2 reviews)
"We killed four roaches. The towels were not absorbent. The neighborhood had animals roaming around. The front steps were steep and hard to climb. I would not recommend"

Reviewed on Oct 11, 2026

Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

Frequently asked questions

Is Florence worth visiting?
Florence is worth visiting for its standout attractions, including the University of North Alabama and McFarland Park. Travelers also enjoy a diverse food scene, with options for North American and Latin American dining. It's a great place to explore local culture and enjoy outdoor spaces.
When is the best time to visit Florence?
The best time to visit Florence is from March through June, when the weather is pleasantly mild, perfect for exploring the city. For fewer crowds and better value, the quieter months of December through February are a good option, offering a cooler experience for travelers.
What is Florence known for?
Florence is known for being named after Florence, and is home to the University of North Alabama. Travelers can also enjoy McFarland Park and the Shoals Community Theater. As a riverside city on Pickwick Lake, Florence offers a North American food culture.
What is a good itinerary length for Florence?
A good itinerary length for Florence is one to two days to visit highlights like the University of North Alabama, McFarland Park, and the Shoals Community Theater. An extended stay of three to four days allows travelers to also experience the Natchez Trace Parkway: Tennessee & Alabama GPS Audio Driving Tour. See Florence Activities.
What are the top things to do in and around Florence?
In Florence, travelers can enjoy nature, local landmarks, and a scenic driving tour through the region:

  • Take a GPS audio driving tour of the Natchez Trace Parkway, covering parts of Tennessee and Alabama.
  • Explore McFarland Park, a natural area.
  • Visit the Shoals Community Theater.
  • Wander through River Heritage Park.
  • See the University of North Alabama campus.

How do I plan a trip to Florence?
To plan your trip to Florence, search for places to stay on Expedia and book flights in advance. Consider booking the Natchez Trace Parkway: Tennessee & Alabama GPS Audio Driving Tour. For outdoor activities like visiting McFarland Park, plan for early morning or late afternoon. You might also explore the University of North Alabama and Shoals Community Theater.
What cuisines can you find in Florence?
In Florence you can find New American cuisine, offering dishes like gourmet burgers, artisanal pizzas, and farm-to-table entrees. Travelers can also enjoy classic Italian flavors, as well as Latin American options including tacos and burritos. Additionally, various Asian dishes like Chinese and Japanese are available, alongside Mediterranean and Southern Soul Food.
Can I book a refundable hotel in Florence?
Yes, Expedia offers many flexible booking options, and you can look for refundable hotels in Florence by entering your dates and using the refundable or fully refundable filter. Always check the hotel's cancellation policy before you book, since terms can vary by hotel, and visit Expedia help center for further details.
Why book a trip to Florence with Expedia?
Expedia makes it easier to plan your Florence trip with travel tools, flexible search options, and bookable trip components all in one place. You can organize your plans in one account and use Expedia to help build a trip that fits your budget and travel style. Find out more about how by visiting Expedia's Trip Planner page.
Should I stay in a hotel or vacation rental in Florence?
The best choice depends on your travel style. Hotels in Florence can be a good fit for convenience, on-site amenities, and shorter stays, while vacation rentals may offer more space, privacy, and home-style amenities for longer trips, families, or groups. With Expedia, you can compare both options side by side, read traveler reviews, and filter by amenities to find the right fit for your trip.
How can I manage my Florence trip on Expedia?
Once you've booked your Florence trip, you can manage it through your Expedia account or the Expedia app. You can view your itinerary, access booking details, make eligible changes, and check for updates in My Trips. The Expedia app can also help you stay organized while you travel.
What if I need help during my Florence trip?
Expedia offers customer support before, during, and after your Florence trip. If your plans change or something unexpected happens, you can review your booking in My Trips and use Expedia help center channels for help with eligible changes, cancellations, or travel issues.
How can Expedia help me plan my first trip to Florence?
If it's your first trip to Florence, Expedia can help you plan by bringing together stays, flights, activities, traveler reviews, and trip-planning tools in one place. With Expedia's Trip Planner you can compare options, read reviews from other travelers, and build an itinerary that matches your interests and budget.
How can I save on my Florence hotel booking with Expedia?
Join One Key™ for free to unlock instant discounts with Member Prices on select hotels. You can also earn and use OneKeyCash™* on eligible bookings on Expedia. Booking in advance is usually another great way to save on your Florence hotel.

*Excludes taxes and fees. OneKeyCash is not redeemable for cash and can only be used on Expedia and other participating brands.

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