FlorenceUnited States of America

Image for Florence showing heritage architecture and a garden

Visit Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Top Hotels in Florence

Estimated price for 1 night / 2 adults
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
$119
per night
Feb 10 - Feb 11

Located in East Florence, this spa resort is within a 10-minute walk of Wilson Lake, Renaissance Tower, and River Heritage Park. Shoals Conference Center and ...

4.6/5Wonderful! (318 reviews)

"The restaurant and spa were nice. Our room had the pool view with a water fall. When I would open the balcony door the sounds were so relaxing."…"

Reviewed on Dec 29, 2019

Marriott Shoals Hotel And Spa
Hampton Inn & Suites Florence-Downtown
Hampton Inn & Suites Florence-Downtown
2.5 out of 5
505 S Court St, Florence, AL
Free CancellationReserve now, pay when you stay
$98
per night
Jan 31 - Feb 1

Located in the heart of Florence, this hotel is within a 15-minute walk of Shoals Community Theater, Kennedy-Douglass Center for the Arts, and Indian Mound and ...

4.6/5Wonderful! (368 reviews)

"Nice property with nice people. My nieces enjoyed the indoor pool."…"

Reviewed on Jan 16, 2020

Hampton Inn & Suites Florence-Downtown
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
$59
per night
Jan 27 - Jan 28

Situated in Florence, this hotel is within a 10-minute walk of Wilson Lake and Regency Square Mall. Deibert Park and Children's Museum of the Shoals are also ...

3.8/5Good! (411 reviews)

"Very enjoyable stay . Very affordable. Will be back"…"

Reviewed on Jan 6, 2020

Baymont by Wyndham Florence/Muscle Shoals

Popular things to do in Florence

Spring Park
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Spring Park

4.5/5(33 reviews)

Explore the great outdoors at Spring Park, a lovely green space in Tuscumbia. Take in the live music in this walkable area.

Frank Lloyd Wright Rosenbaum House
Image for Frank Lloyd Wright Rosenbaum House

Frank Lloyd Wright Rosenbaum House

4.5/5(24 reviews)

One of the world's most famous architects left an indelible mark on Alabama with this stylish house, which is now a museum showcasing his signature organic style.

Top activities in Florence

Muscle Shoals Sound Studio tour in Sheffield Alabama
Image for Muscle Shoals Sound Studio tour in Sheffield Alabama

Muscle Shoals Sound Studio tour in Sheffield Alabama

$12

The guided tour starts at the bottom of the hour in the basement of the iconic studio with an overview of the albums recorded there, two short videos and a some rock and roll surprises! Next is the “listening porch” and how it contributes to the success of the recording studio.

Reviews of Florence

4.4

Top Destination

5 - Excellent
63
5 - Excellent 46.666666666666664%
4 - Good
63
4 - Good 46.666666666666664%
3 - Okay
7
3 - Okay 5.185185185185185%
2 - Disappointing
2
2 - Disappointing 1.4814814814814814%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Don

Jan 16, 2020

I love Florence and it is beauriful, I love the country life style. The people are very friendly. Florence is great.

4/5 - Good

Verified traveler

Dec 5, 2019

Retirement city

4/5 - Good

Verified traveler

Dec 1, 2019

We were there looking at properties to possibly move there or nearby. Sorry, too mu h of a tourist trap

5/5 - Excellent

Verified traveler

Nov 26, 2019

Florence is a great town!!

5/5 - Excellent

Verified traveler

Nov 17, 2019

Florence is good experience

5/5 - Excellent

Verified traveler

Nov 1, 2019

Excellent town for weekend trip. Definitely have to visit FLW house

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