Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
$197 nightly
The price is $218 total per night from Jan 20 to Jan 21
$218 total
Jan 20 - Jan 21
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (813 reviews)
Parking was simply

Reviewed on Jan 13, 2026

The Stricklin Hotel
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
$249 nightly
The price is $286 total per night from Jan 25 to Jan 26
$286 total
Jan 25 - Jan 26
Total with taxes and fees
Book a stay at this spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (751 reviews)
Good

Reviewed on Nov 30, 2025

Renaissance Shoals Resort and Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
$114 nightly
The price is $131 total per night from Jan 28 to Jan 29
$131 total
Jan 28 - Jan 29
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (764 reviews)
Nice clean room.

Reviewed on Jan 14, 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Florence AL
Stay at this apartment in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (16 reviews)
We rent from VRBO quite often and this is one of nicest properties that we have encountered. The location is outstanding! So close to all the great downtown restaurants and UNA! We will definitely stay here every time we are in town!!!

Reviewed on Dec 23, 2025

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (19 reviews)
This was an excellent location for our stay and accommodated us with excellent living and sleeping space. My only complaint is the wash clothes were thin and rough. We felt safe and secure with the garage being a plus

Reviewed on Dec 30, 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Waterfront Lake House on Wilson Lake

Waterfront Lake House on Wilson Lake

Florence AL
Stay at this vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (41 reviews)
The dock and view were unreal. It made the trip! Highly recommend and we would love to come back.

Reviewed on Dec 5, 2025

Waterfront Lake House on Wilson Lake
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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