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FlorenceUnited States of America

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Top Hotels in Florence

Estimated price for 1 night / 2 adults
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is $149 per night

Located in the heart of Florence, this beach aparthotel is 0.1 mi (0.2 km) from Heceta Beach and 2.1 mi (3.4 km) from Oregon Dunes National Recreation Area. ...

4/5Very Good! (1,280 reviews)

"Wonderful hotel! Can’t wait to go back next summer."…"

Reviewed on Jul 24, 2020

Driftwood Shores Resort And Conference Center
Best Western Pier Point Inn
Best Western Pier Point Inn
2.5 out of 5
85625 Highway 101, Florence, OR
The price is $200 per night

Situated on the waterfront, this hotel is steps from Suislaw River Bridge and Oregon Dunes National Recreation Area. Sandland Adventures and Siuslaw Pioneer ...

4.2/5Very Good! (578 reviews)

"Great room! Clean and comfortable. Nice view from our room."…"

Reviewed on Jul 19, 2020

Best Western Pier Point Inn
River House Inn
River House Inn
2 out of 5
1202 Bay Street, Florence, OR
The price is $146 per night

Situated in the historical district, this motel is within a 10-minute walk of Siuslaw Pioneer Museum and Oregon Dunes National Recreation Area. Suislaw River ...

4.2/5Excellent! (599 reviews)

"Stayed in a 2-queen room with a balcony and a view of the river and the sand dunes on the other side. The property is situated in a nice location just a few blocks away from the historic downtown Florence with lots of restaurants and shops. Everything was very clean. Only downsides was that some ..."…"

Reviewed on Aug 1, 2020

River House Inn

Popular places to visit in Florence

Heceta Head Lighthouse
Image for Heceta Head Lighthouse

Heceta Head Lighthouse

4.5/5(208 reviews)

Tour a whitewashed wonder by the sea that has been providing warning signals to ocean-going vessels for more than 100 years.

Sea Lion Caves
Image for Sea Lion Caves

Sea Lion Caves

4/5(110 reviews)

Explore the great outdoors at Sea Lion Caves, a lovely green space in Florence. Wander the beautiful beaches and seaside in the area.

Jessie M. Honeyman State Park
Image for Jessie M. Honeyman State Park

Jessie M. Honeyman State Park

4.5/5(57 reviews)

Explore the great outdoors at Jessie M. Honeyman State Park, a lovely green space in Florence. Wander the beautiful beaches and seaside in the area.

Suislaw River Bridge
Image for Suislaw River Bridge

Suislaw River Bridge

4.5/5(75 reviews)

Find out about the history of Florence with a stop at Suislaw River Bridge. Wander the riverfront and beautiful beaches in the area.

Roosevelt Beach
Image for Roosevelt Beach

Roosevelt Beach

Why not spend a lazy afternoon at Roosevelt Beach during your trip to Florence? Check out the shops and top-notch restaurants in this walkable area.

Cannon Beach
Image for Cannon Beach

Cannon Beach

4.5/5(1,193 reviews)

Spectacular coastal scenery and a street lined with eclectic boutiques and fine galleries make this resort town the perfect weekend getaway.

Top things to do in Florence

Full-Day Northern Oregon Coast Tour
Image for Full-Day Northern Oregon Coast Tour

Full-Day Northern Oregon Coast Tour

$400
Per adult
94% of travellers recommend
Oregon Coast Tour with Cannon Beach from Portland
Image for Oregon Coast Tour with Cannon Beach from Portland

Oregon Coast Tour with Cannon Beach from Portland

$129
Per adult
98% of travellers recommend
Chetco River Wildlife Viewing Kayak or SUP Tour
Image for Chetco River Wildlife Viewing Kayak or SUP Tour

Chetco River Wildlife Viewing Kayak or SUP Tour

$80
Per adult
Ocean Wildlife Kayak Tour in Brookings
Image for Ocean Wildlife Kayak Tour in Brookings

Ocean Wildlife Kayak Tour in Brookings

$48
Per adult
Port Orford Ocean Wildlife Viewing Kayak Tour
Image for Port Orford Ocean Wildlife Viewing Kayak Tour

Port Orford Ocean Wildlife Viewing Kayak Tour

$48
Per adult
McMinnville Brewery Tours
Image for McMinnville Brewery Tours

McMinnville Brewery Tours

$40
Per adult

Reviews of Florence

4.3

Top Destination

5 - Excellent
204
5 - Excellent 42.67782426778243%
4 - Good
230
4 - Good 48.11715481171548%
3 - Okay
38
3 - Okay 7.949790794979079%
2 - Disappointing
4
2 - Disappointing 0.8368200836820083%
1 - Terrible
2
1 - Terrible 0.41841004184100417%

4/5 - Good

Verified traveler

Jun 3, 2020

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler

May 31, 2020

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler

May 29, 2020

always loved florence !since my first visit.

3/5 - Okay

CanberraYoshi

May 21, 2020

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler

Feb 23, 2020

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler

Feb 16, 2020

Love the area food was great and people were friendly

Read travel guides and advice on visiting Florence

Image for With its rugged cliffs, roiling turquoise waters, and cozy hidden beaches, the Oregon Coast offers one of America’s best road trips.

With its rugged cliffs, roiling turquoise waters, and cozy hidden beaches, the Oregon Coast offers one of America’s best road trips.

With its rugged cliffs, roiling turquoise waters, and cozy hidden beaches, the Oregon Coast offers one of America’s best road trips.
Image for Niagara Falls, Cape Cod and the Oregon Coast are just a few of the great stays in this list

Niagara Falls, Cape Cod and the Oregon Coast are just a few of the great stays in this list

Niagara Falls, Cape Cod and the Oregon Coast are just a few of the great stays in this list

Cities near Florence

Central Oregon Coast which includes a sandy beach

Yachats

Oregon Coast showing a lighthouse and tranquil scenes

Oregon Coast