Florence, OR

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is $231 per night from Aug 4 to Aug 5
$231
includes taxes & fees
$205 per night
Aug 4 - Aug 5
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (965 reviews)
"We LOVE driftwood shores. Its easy access to the beach and the views are unbeatable"

Reviewed on Jul 24, 2024

Driftwood Shores Resort And Conference Center
River House Inn, a Baymont by Wyndham
River House Inn, a Baymont by Wyndham
2 out of 5
1202 Bay Street, Florence, OR
The price is $203 per night from Jul 31 to Aug 1
$203
includes taxes & fees
$180 per night
Jul 31 - Aug 1
Book a stay at this business-friendly motel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Popular attractions Siuslaw Pioneer Museum ...
8.6/10 Excellent! (1,003 reviews)
Nice place to stay
"A nice stay with beautiful view of the river. Overall clean and comfortable. You could tell it was older but they have done a good job with upkeep. I would recommend a river view room!"

Reviewed on Jul 24, 2024

River House Inn, a Baymont by Wyndham
Travelodge by Wyndham Florence
Travelodge by Wyndham Florence
2.5 out of 5
1084 Coast Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is $159 per night from Aug 15 to Aug 16
$159
includes taxes & fees
$141 per night
Aug 15 - Aug 16
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and an outdoor pool. Popular attractions Siuslaw Pioneer Museum and Three Rivers Casino are located ...
6.6/10 (626 reviews)
"Great place"

Reviewed on Jul 20, 2024

Travelodge by Wyndham Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Overlooking Old Town yet In a Secluded Forest Setting
Overlooking Old Town yet In a Secluded Forest Setting
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and patios. Popular attractions Suislaw River Bridge and Siuslaw Pioneer Museum are located ...
8/10 Very Good! (105 reviews)
A little R&R
"This is our second stay. My husband and I love this house! It is absolutely peaceful. The dogs love it. We like to go to just unplug and spend time together. The only thing missing was a plug for the tub."

Reviewed on Apr 15, 2024

Overlooking Old Town yet In a Secluded Forest Setting
Urban Glamping
Urban Glamping
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Old Town and Sandpines Golf ...
9.6/10 Exceptional! (36 reviews)
Quiet
"Ok overall."

Reviewed on Jul 17, 2024

Urban Glamping
Gorgeous riverfront house with entertainment - near Bay Street and the beach
Gorgeous riverfront house with entertainment - near Bay Street and the beach
Florence
Stay at this vacation home in Florence. Enjoy patios, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Exploding Whale Memorial Park ...
9.6/10 Exceptional! (68 reviews)
Neat house!
"We really enjoyed this house and the town of Florence. The house was cool- almost retro. We loved the back porch. Very secluded and private. Eat at The Little Brown He - delicious breakfast."

Reviewed on May 24, 2024

Gorgeous riverfront house with entertainment - near Bay Street and the beach
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
" "5 - Excellent 42.67782426778243%
4 - Good
230
" "4 - Good 48.11715481171548%
3 - Okay
38
" "3 - Okay 7.949790794979079%
2 - Disappointing
4
" "2 - Disappointing 0.8368200836820083%
1 - Terrible
2
" "1 - Terrible 0.41841004184100417%

4/5 - Good

Verified traveler

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler

always loved florence !since my first visit.

3/5 - Okay

Verified traveler

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler

Love the area food was great and people were friendly

Cities near Florence