Hyehwa-dong

Seoul

Hyehwa-dong
Sungkyunkwan University uses the name of the old royal Confucian academy (Romanized as Seonggyungwan, though Sungkyunkwan is an alternative ad-hoc Romanization and used for the university's name). It was the official academy of the Neo-Confucian Joseon Dynasty, founded in 1398, and its modern incarnation as a university dates back to 1946. Currently, Sungkyunkwan University is affiliated with the Samsung Business Group. Its curriculum remains Confucian, and it is often at the forefront of movements to oppose and undo modern liberal social reforms, such as the 2008 change to the vital records registry that replaced old Confucian family census registers with a more modern one (and eliminated special rights reserved for "head of household," a status only married men were eligible for) as well as the 2005 marriage law changes that eliminated the ban on marriage between people of same surnames (the ban was a major headache in a country that is 22% Kim and 45% Kim/Lee/Park). Sungkyunkwan's school motto is Humanity, Righteousness, Propriety, Wisdom (仁義禮智/인의예지), which would better be translated to "Pursue Truth and Embody Social Justice."

Popular places to visit

Scenic park at downtown of Seoul, South Korea

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Myeongdong Street
Dongdaemun Market which includes street scenes, nightlife and night scenes

Dongdaemun History and Culture Park

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace showing a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Things to do

DMZ sign in seoul

DMZ Tour including Hotel Pick up

$42
per adult
86% of travellers recommend
DMZ Tour including Hotel Pick up
GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

$56
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Hyangwonjeon Pavilion at Gyeongbok Palace on our Best Seoul City Tour

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

$30
per adult
98% of travellers recommend
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge

Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge

$47
per adult
100% of travellers recommend
Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge
Changgyeonggung Royal Palce_ Seoul Night Tour_PLK Travel

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

$45
per adult
100% of travellers recommend
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

$51
per adult
96% of travellers recommend
Seoul: Nami Island and Garden of Morning Calm opt Railbike
See all activities in Seoul

Hyehwa-dong Hotel Deals

HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
$135 nightly
The price is $151 total per night from Mar 15 to Mar 16
$151 total
Mar 15 - Mar 16
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,148 reviews)
Very clean and modern hotel. Staff were excellent as well as the amenities. Loved having a washer and dryer in our room, it made the long trip we had much more comfortable and homey.

Reviewed on Mar 5, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
$148 nightly
The price is $162 total per night from Mar 16 to Mar 17
$162 total
Mar 16 - Mar 17
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,945 reviews)
Recommend

Reviewed on Mar 12, 2026

LOTTE CITY HOTEL MYEONGDONG
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
$244 nightly
The price is $268 total per night from Mar 15 to Mar 16
$268 total
Mar 15 - Mar 16
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,004 reviews)
Best hotel in Korea

Reviewed on Mar 12, 2026

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
$193 nightly
The price is $212 total per night from Mar 16 to Mar 17
$212 total
Mar 16 - Mar 17
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,340 reviews)
It was a good experience

Reviewed on Mar 12, 2026

ENA Suite Hotel Namdaemun
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
$71 nightly
The price is $79 total per night from Mar 17 to Mar 18
$79 total
Mar 17 - Mar 18
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,799 reviews)
위치가 편리하고 조식이 맛잇어요

Reviewed on Mar 12, 2026

Toyoko Inn Seoul Gangnam
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
$123 nightly
The price is $137 total per night from Mar 15 to Mar 16
$137 total
Mar 15 - Mar 16
Total with taxes and fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (2,020 reviews)
Clean room, good location

Reviewed on Feb 27, 2026

Sotetsu Hotels The Splaisir Seoul Myeongdong
See all 2,518 properties in Hyehwa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Other neighborhoods around Hyehwa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

5/5(1 area review)

Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.

Insa-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(380 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.

Jung-gu
See our Where To Stay guide

Hyehwa-dong

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