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Sitting along the southwestern coast of Morocco, Agadir is a busy port and resort destination, known for its wide crescent beach, emerald-green golf courses, and seaside promenade lined with restaurants and bars. After a devastating earthquake in 1960, Agadir was completely rebuilt, transforming it from a traditional Moroccan city into a more modern and dynamic destination. With more than 300 days of sunshine a year and a steadily temperate climate, tourists flock to the city throughout the year for weather that’s warm but never oppressive. While the promenade is undoubtedly Agadir’s biggest attraction, its Souk El Had bazaar, ruins of the original kasbah, and proximity to the Atlas Mountains offer plenty of things to do away from the beach.
Founty — Constructed on an easy-to-navigate grid system, Founty—Agadir’s growing business center—is where you’ll find many of the area’s top hotels as well as local retail, supermarkets, and eateries. Southeast of Founty is the Smile Factory amusement park, the Agadir Medina bazaar, and one of the best golf courses in the region.
Marina — Built on 45 acres (18 ha) on the north end of the promenade, the Agadir Marina offers a host of hotels, restaurants, and shops, along with a boat-packed harbor. Towering in the background is the hill upon which sits the remains of the 16th-century kasbah, one of the rare survivors of the 1960 earthquake.
Talborjt — Once the name of a popular district prior to the earthquake, the current Talborjt neighborhood was rebuilt in a different location and given the same name. Today, it’s home to traditional Moroccan restaurants, some lively cafes, and the d’Olhao Garden, upon which sits the memorial museum to the earthquake. The shining star of Talborjt is the Mosque of Mohamed V, however access is prohibited to non-Muslims.
Tourism Sector — Taking up the largest portion of the beach, the Tourism Sector runs for roughly 2.5 miles (4 km) from the marina to the Founty. Along the popular seaside promenade, which was inspired by Spain’s Canary Islands, find wall-to-wall restaurants, hotels, coffee shops, and bars. On the beach itself, visitors and locals alike enjoy sunbathing, kayaking, pick-up games of volleyball.
No trip to Agadir would be complete without a visit to see the ruins of the 16th-century kasbah known as Agadir Oufella. Located on the hill behind the marina, all that remains today is the outer wall—though traces of the dwellings that once housed 300 people can still be made out. If you’re willing, you can hike the winding 1.3-mile (2.1-km) path to get to the top of the hill, however most visitors prefer to take a taxi. Upon arrival, look out upon seemingly endless views of the entire region and the deep blue Atlantic.
Agadir has become Morocco’s prime destination for those looking to soak up some rays on the beach, but if you’re looking to hit the surf, a day trip to Taghazout is exactly what you need. Located just a 30-minute drive from downtown, this spectacular strip of sand is one of the top spots in Morocco to hang ten. Learn to windsurf with the help of a certified instructor, or forego the sail with regular surfing at the infamous Killer Point.
There are plenty of places for shopping in Agadir, but for the truly authentic experience, look no further than the Souk El Had bazaar, filled with thousands of colorful stalls selling everything from hand-dyed fabrics and household appliances to vibrant produce and aromatic herbs. Though it moved twice since the earthquake before finding its permanent home, the market has retained its traditional charm, so don’t be afraid to haggle.
Leave the worry of transportation behind as your own private driver leads you to the top dining and nightlife destinations in the city. After hotel pickup, cruise through the streets in style until you reach Restaurant Havana, where a rum-based libation awaits you. Next, head to nearby Las Blancs for another drink and an appetizer before making your way to Pure Passion for an unforgettable 3-course meal. After dessert, get a ride back to your hotel, or let your driver drop you off at one of Agadir’s nightlife hotspots to while away the evening hours.