Car Rental Florence, WI

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Top Car Deals in Florence

* Price found within the past 6 days. Click for updated prices.

Economy

Chevrolet Spark
  • 4 people
Florence, Wisconsin, USA
Chevrolet Spark
Economy Chevrolet Spark

Compact

Ford Focus
  • 4 people
Florence, Wisconsin, USA
Ford Focus
Compact Ford Focus

Midsize

Toyota Corolla
  • 5 people
Florence, Wisconsin, USA
Toyota Corolla
Midsize Toyota Corolla

SUV

Jeep Compass
  • 5 people
Florence, Wisconsin, USA
Jeep Compass
SUV Jeep Compass

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What you need to know for your Florence car rental

Reasons to book a car rental in and around Florence

Renting a car in Florence provides the freedom and flexibility to explore the city and its beautiful surroundings at your own pace. This choice is ideal for travelers looking to manage their luggage easily and create flexible travel plans. With a rental car, you can visit key attractions such as the Spread Eagle Chain of Lakes, perfect for outdoor and romantic experiences, and the Florence County Library, which offers family-friendly cultural opportunities. Keyes Lake County Park is also nearby, providing a great spot for family outings and outdoor activities.

In addition to exploring Florence, having a rental car allows you to venture to nearby destinations. Iron Mountain is just 11 miles away, where you can discover the Upper Peninsula Sports Hall of Fame and enjoy nature at the Millie Mine Bat Viewing Site. Crystal Falls, 13 miles from Florence, features attractions like Bewabic State Park and Iron County Forest Preserve. Alpha, located 10 miles away, also offers access to scenic parks and outdoor experiences. A rental car makes it easy to experience all that Florence and its surroundings have to offer, catering to different traveler types seeking adventure and scenic beauty.

Where to stay around Florence

  • Iron Mountain: Located 11 miles from Florence, Iron Mountain is a charming city that offers stunning outdoor scenery and a romantic atmosphere. Visitors can enjoy skiing at various resorts, or relax by the picturesque Crystal Lake, perfect for romantic getaways. Don’t miss the Upper Peninsula Sports Hall of Fame for a glimpse into local sports culture, and the Millie Mine Bat Viewing Site for a unique historic experience. With nearby breweries and sweet treat spots, Iron Mountain makes for a delightful stay.
  • Crystal Falls: Just 13 miles away from Florence, Crystal Falls is known for its breathtaking outdoor experiences and scenic views. Ideal for nature lovers, you can explore Bewabic State Park and Iron County Forest Preserve, both of which offer adventure and eco-friendly activities. Additionally, Mallard Lake provides a serene setting for relaxation and romance. With various dining options including breweries and restaurants nearby, Crystal Falls is a fantastic destination for a memorable stay.
  • Kingsford: Located 12 miles from Florence, Kingsford is a vibrant city that combines outdoor beauty with recreational activities. Enjoy skiing at local fields or try your hand at golf at nearby courses. The Menominee River State Recreation Area offers fantastic outdoor adventures, while Horse Race Rapids presents a scenic waterfall perfect for a romantic outing. Kingsford also hosts several restaurants, making it a convenient choice for food lovers looking to experience local cuisine during their stay.

10 tips to save on your car rental in and around Florence

  1. Use filters to find the right car: Refine your search by vehicle type and features. Whether you require an SUV for additional space, a convertible for summer drives, or an economy car for budget-friendly travel, utilize the filters on Expedia to discover the best fit for your journey.
  2. Book in advance to help lower costs: Rental prices vary based on demand, so it's wise to secure your car well ahead of your trip. By booking early, you’re likely to obtain lower rates and enjoy better availability, particularly during peak seasons.
  3. Consider a smaller car for savings: Smaller cars are typically less expensive to rent and easier to park in crowded areas. Mid-size rentals strike a good balance between affordability, comfort, and fuel efficiency.
  4. Age guidelines: Drivers under 30 may encounter higher deposits or daily surcharges, and certain vehicle types—such as SUVs or premium models—might be unavailable. This can also apply to renters over 70 years old. Always verify the age requirements prior to booking.
  5. Check fuel policies: Some rentals have a full-to-full fuel policy, meaning you must return the vehicle with a full tank to avoid additional charges. This is typically the most advantageous option. Others might offer full-to-empty or prepaid fueling options, which are acceptable as well. Just ensure you return the car with an empty tank in this case.
  6. Save on city and airport pickups: You may often incur a surcharge when picking up your rental car at airports, but the added convenience might justify the cost.
  7. Know your payment options: Many car rental companies exclusively accept credit cards for payment.
  8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind in case something unforeseen occurs during your trip. Adding car rental insurance when booking with Expedia is a straightforward process.
  9. Consider unlimited mileage: If you’re planning long road trips, seek out rentals that offer unlimited mileage to prevent incurring extra charges.
  10. Bring your driver's license and ID: A valid driver's license is necessary to rent a car.

Finding the cheapest car rentals in Florence

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Florence into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Florence and provide you with a list of the cheapest options, with no added fees.

Renting a car in Florence

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Florence. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Florence

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book .

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

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Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

Car Rental Information

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SUV, Full Size, Economy
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Frequently asked questions

How much is a rental car per day in Florence?
The lowest daily price for a rental car in Florence within the past seven days was . With the flexibility of having your own set of wheels, it's easy to cruise to whichever local sights are calling your name.
What happens if I need to cancel my Florence car reservation?
When you cancel at least six hours prior to collecting the car, the majority of prepaid reservations offer a total refund. However, not all are eligible for this, so it's important to familiarize yourself with the cancellation policy. Read through your confirmation for the finer details or click through to our Customer Service Portal for more information.
Where can I go on a road trip from Florence?
There are lots of things to see and do in Florence, but venture farther afield and you'll find more sightseeing magic. Book a set of wheels and you can explore the surrounding region at your own pace. Add these fantastic drives to your list:
  • You'll discover Hearthstone Historic House Museum and countless other amazing sights in Appleton. From Florence, it's approximately 120 miles away.
  • Your next stop? It has to be Green Bay, which is around 100 miles away. Lambeau Field is one local draw card you won't want to miss.
  • Olbrich Botanical Gardens is about 200 miles from Florence and is one of the region's most gorgeous nature spots. Go for a walk around and enjoy the fresh air.
How do I find the best car rental deals in Florence with Expedia?
Whatever class of ride you're looking for, Expedia will help you track down the best deal. Simply compare offers from well-known rental suppliers and book the option that's right for you. Like to drive away with even bigger savings? Bundle your Florence car rental with flight or hotel bookings.
How old do you have to be to rent a car in Florence?
The minimum age to rent a car in Florence is 18. A young driver surcharge typically applies, so check before you book and budget for any extra costs. There could also be restrictions on the sorts of vehicles available to young drivers. For instance, some providers will only rent out economy, compact and medium-sized cars to young motorists. Rules vary between suppliers, so be sure to read the fine print carefully.
What do you need to rent a car in Florence?
Be prepared to present a valid driver's license and a credit card at the rental counter. Prior to the pickup date, check with your selected company whether anything else is needed. For example, you may also need to show proof of auto insurance.
What is the cheapest car rental in Florence?
According to prices found within the past seven days, the lowest daily rate for a rental car in Florence was just . The next lowest price was per day. These rates were available on Expedia, with a rental starting date within the next year. Prices and availability are subject to change and additional terms apply.
Can I rent a car for a month or longer in Florence?
Yes, which means you won't have to rebook a rental car in the middle of your vacation. Head over to our long-term car rental deals page, enter your trip information and find a ride to call your own for the duration of your getaway.
Where can I find a Florence car rental if I am younger than 25?
The ability to rent a vehicle if you're under 25 years in Florence often depends on the rental company you choose. Some businesses apply a surcharge for young customers between 21 and 24 years of age, however other companies may not apply any additional costs for this age group. It'd be wise to read the terms and conditions of your selected rental company to avoid any nasty surprises on pickup.
What insurance should I choose for my car rental in Florence?
A thorough insurance plan is a smart idea for your Florence adventure. That's why we recommend purchasing collision protection while reserving your rental car with Expedia. This insures your vehicle against theft, vandalism and collision damage. Some destinations may require you to have a minimum level of liability insurance. This may already be included in your rental price or your own auto insurance, so check what you're covered for and whether you need it.

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