Florence, OR

Travel Guide

Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave, Florence, OR
$152 nightly
The price is $171 total per night from Nov 2 to Nov 3
$171 total
Nov 2 - Nov 3
Total with taxes and fees
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.2/10 Very Good! (1,072 reviews)
Very friendly

Reviewed on Oct 28, 2025

Driftwood Shores Resort And Conference Center
Quality Inn Florence

Quality Inn Florence

2.5 out of 5
2475 Highway 101, Florence, OR
$90 nightly
The price is $101 total per night from Nov 5 to Nov 6
$101 total
Nov 5 - Nov 6
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,008 reviews)
The room was very clean. The staff was super freindly and helpful

Reviewed on Oct 25, 2025

Quality Inn Florence
Economy Inn

Economy Inn

2 out of 5
3829 Highway 101, Florence, OR
$62 nightly
The price is $69 total per night from Dec 1 to Dec 2
$69 total
Dec 1 - Dec 2
Total with taxes and fees
Stay at this motel in Florence. Enjoy free WiFi, free parking, and a free casino shuttle. Our guests praise the helpful staff and the clean rooms in our reviews. ...
6.6/10 (689 reviews)
Everything was wonderful except the shower curtain wasn't put up correctly so the bathroom floor got wet.

Reviewed on Oct 23, 2025

Economy Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Dream Home in a bit of paradise with private dock.

Dream Home in a bit of paradise with private dock.

Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy free WiFi, laundry facilities, and a pool table. Popular attractions Exploding Whale Memorial ...
9.8/10 Exceptional! (116 reviews)
This is a great area to explore and we enjoyed the scenic view.

Reviewed on Sep 14, 2025

Dream Home in a bit of paradise with private dock.
Dog-Friendly Home with Expansive Deck with Hot Tub and Dock on Woahink Lake

Dog-Friendly Home with Expansive Deck with Hot Tub and Dock on Woahink Lake

Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Jessie M. Honeyman ...
7.6/10 Good! (14 reviews)
The house was in a perfect location to town and the surrounding area. We had a great weekend, the deck and hot tub were amazing. We even jumped in the lake off the dock to welcome a new year. Great Birthday weekend! We will be back!

Reviewed on Sep 30, 2025

Dog-Friendly Home with Expansive Deck with Hot Tub and Dock on Woahink Lake
New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches

New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches

Florence
Book a stay at this beach vacation home in Florence. Enjoy a beach locale, laundry facilities, and an in-room coffeemaker. Popular attractions Heceta Beach and ...
8.8/10 Excellent! (57 reviews)
Pros: Everything inside the home was good! Stuff was clean. Most everything was provided. The only thing was that the view you get of the ocean is from the second floor. I don't know if I missed that in the listing, otherwise the home was perfect. No need for AC as the windows above and below are ...

Reviewed on Sep 28, 2025

New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
5 - Excellent 43%
4 - Good
230
4 - Good 48%
3 - Okay
38
3 - Okay 8%
2 - Disappointing
4
2 - Disappointing 1%
1 - Terrible
2
1 - Terrible 0%

4/5 - Good

Verified traveler

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler

always loved florence !since my first visit.

3/5 - Okay

Verified traveler

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler

Love the area food was great and people were friendly

Cities near Florence

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