Samseong-dong

Seoul

Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
$127 nightly
The price is $140 total per night from Jun 1 to Jun 2
$140 total
Jun 1 - Jun 2
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,844 reviews)
"nice efficient very comfortable"

Reviewed on May 29, 2026

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
$316 nightly
The price is $347 total per night from Jun 21 to Jun 22
$347 total
Jun 21 - Jun 22
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,005 reviews)
"Good"

Reviewed on May 29, 2026

Grand InterContinental Seoul Parnas by IHG
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
$191 nightly
The price is $211 total per night from Jun 21 to Jun 22
$211 total
Jun 21 - Jun 22
Total with taxes and fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,624 reviews)
"Helpful staff and clean facilities"

Reviewed on May 27, 2026

Oakwood Premier Coex Center
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
$130 nightly
The price is $143 total per night from Jun 2 to Jun 3
$143 total
Jun 2 - Jun 3
Total with taxes and fees
Book a stay at this family-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our reviews. ...
8.4/10 Very Good! (1,005 reviews)
"Due to ongoing construction in front of the hotel, access is inconvenient. The room is decent, but the shower is not as convenient, and the windows in the rooms on the backside of the hotel are tinted, blocking the light and view."

Reviewed on May 30, 2026

Shilla Stay Samsung COEX Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
$291 nightly
The price is $325 total per night from Jun 22 to Jun 23
$325 total
Jun 22 - Jun 23
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (184 reviews)
"It was very good i recommended this place"

Reviewed on May 28, 2026

The Westin Seoul Parnas
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
$137 nightly
The price is $151 total per night from Jun 29 to Jun 30
$151 total
Jun 29 - Jun 30
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,463 reviews)
"The rooms and bathrooms are large and clean. The breakfast has a wide variety of food options. Lots of restaurants around the hotel. I would highly recommend staying at this hotel."

Reviewed on May 30, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam-gu

Gangnam-gu

4.5/5(676 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Yeoksam 1-dong

Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheran-ro and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seongsu-dong

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Seocho-gu

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon-dong

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itaewon Antique Furniture Street and Namsan Botanical Garden. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Cheonggyecheon canal near Dongdaemun district, Seoul, South Korea

Dongdaemun-gu

4/5(44 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu


Samseong-dong

Choose one or more items to build your trip:

Explore a world of travel with Expedia