Samseong-dong

Seoul

Samseong-dong featuring interior views
Samseong-dong showing outdoor art
Samseong-dong which includes interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong featuring a city and a skyscraper

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
$140 nightly
The price is $154 total per night from Nov 16 to Nov 17
$154 total
Nov 16 - Nov 17
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,665 reviews)
Room a little on the small size, view of the park from window was nice. Otherwise good stay overall. Personal touches allowed us to store our luggage temporarily since we had a late flight.

Reviewed on Oct 26, 2025

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
$320 nightly
The price is $352 total per night from Nov 23 to Nov 24
$352 total
Nov 23 - Nov 24
Total with taxes and fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,005 reviews)
it's been years to stay at Grand Intercon-Parnas Seoul during my yearly visit to Korea. The most convenient location in gangnam area, including breakfast is a great value, staff in hotel are very helpful and attentative. Strongly recommend.

Reviewed on Oct 26, 2025

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero, Seoul, Seoul
$129 nightly
The price is $142 total per night from Nov 23 to Nov 24
$142 total
Nov 23 - Nov 24
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,001 reviews)
I would like to say I had nothing but pleasant experience in this hotel of shilla stay Samsung Coex. I flew from heart of san Francisco. I stayed here 2024 and This year 2025. I chose this place mainly facing right front of Coex and Hyundai mall. They have heavy construction since last year till ...

Reviewed on Oct 7, 2025

Shilla Stay Samsung COEX Center
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
$170 nightly
The price is $187 total per night from Nov 5 to Nov 6
$187 total
Nov 5 - Nov 6
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,031 reviews)
Kind staff, great location, clean and spacious room.

Reviewed on Oct 27, 2025

ENA Suite Hotel Namdaemun
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
$348 nightly
The price is $385 total per night from Nov 27 to Nov 28
$385 total
Nov 27 - Nov 28
Total with taxes and fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,004 reviews)
We loved our stay. If there were any complaints, it was that we could not stay longer.

Reviewed on Oct 14, 2025

The Shilla Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
$116 nightly
The price is $129 total per night from Nov 17 to Nov 18
$129 total
Nov 17 - Nov 18
Total with taxes and fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (806 reviews)
Loved the room. Close to subway. Great staff. There is construction in the area so it's not a great view but that didnt affect our stay and we will definitely stay here again!

Reviewed on Oct 27, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
you can't go to South Korea and not have a Korean BBQ #Seoul #SouthKorea #Jun2016 #iPhone6  #Food #LifeAtExpedia

Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheranno and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Mountain Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(44 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu


Samseong-dong

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