Samseong-dong

Seoul

Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
$134 nightly
The price is $149 total per night from Jun 2 to Jun 3
$149 total
Jun 2 - Jun 3
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,837 reviews)
Staff were friendly and super accommodating to our late cleaning

Reviewed on Apr 30, 2026

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
$326 nightly
The price is $359 total per night from Jun 7 to Jun 8
$359 total
Jun 7 - Jun 8
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,006 reviews)
Many shops nearby very convenient

Reviewed on May 7, 2026

Grand InterContinental Seoul Parnas by IHG
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
$198 nightly
The price is $218 total per night from May 25 to May 26
$218 total
May 25 - May 26
Total with taxes and fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,602 reviews)
Wonderful location, right above Coex mall which is open late and has a wide variety of shops, eateries, restaurants, groceries, great for taking a walk, there is even a hospital and pharmacy downstairs which is super quick, easy, and inexpensive. I just wished the hotel would have let me check in ...

Reviewed on May 3, 2026

Oakwood Premier Coex Center
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
$124 nightly
The price is $136 total per night from Jun 7 to Jun 8
$136 total
Jun 7 - Jun 8
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (1,009 reviews)
It was a good stay with clean facility, nice rooftop bar, though very limited items, and closed too early, pretty wasteful to have an outdoor facility could be used during the day. The BF is decently priced $17pp much less than most of the hotels in the similar areas. The location is good, conveniently ...

Reviewed on May 5, 2026

Shilla Stay Samsung COEX Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
$292 nightly
The price is $322 total per night from Jun 7 to Jun 8
$322 total
Jun 7 - Jun 8
Total with taxes and fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (164 reviews)
Everything was amazing

Reviewed on May 1, 2026

The Westin Seoul Parnas
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
$112 nightly
The price is $123 total per night from Jun 8 to Jun 9
$123 total
Jun 8 - Jun 9
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,345 reviews)
Check in was smooth and fast. Front desk was nice and professional. I must be getting old because I could hardly hear the girl talk. Anyways, room was nice and clean - had a washer (no dryer but that’s what the drying rack and balcony are there for), stove top, oven (but no microwave), large fridge ...

Reviewed on May 5, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam-gu

Gangnam-gu

4.5/5(676 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Seongsu-dong

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Songpa-gu

Songpa-gu

4.5/5(76 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon-dong

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itaewon Antique Furniture Street and Itawon Street. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Cheonggyecheon canal near Dongdaemun district, Seoul, South Korea

Dongdaemun-gu

4/5(44 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu


Samseong-dong

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