Seoul

Travel Guide

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city center features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Where to stay in Seoul

Find the best Seoul areas and neighborhoods for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

Toyoko Inn Seoul Yeongdeungpo

Toyoko Inn Seoul Yeongdeungpo

3 out of 5
293, Singil-ro, Yeongdeungpo-gu Seoul
$66 nightly
The price is $73 total per night from Sep 22 to Sep 23
$73 total
Sep 22 - Sep 23
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (1,750 reviews)
"It was very good in every aspect."

Reviewed on Sep 3, 2026

Toyoko Inn Seoul Yeongdeungpo
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
$73 nightly
The price is $81 total per night from Sep 22 to Sep 23
$81 total
Sep 22 - Sep 23
Total with taxes and fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,749 reviews)
"One downside is that the hotel room was smaller than I thought it would be."

Reviewed on Sep 2, 2026

Toyoko Inn Seoul Gangnam
Hotel Gracery Seoul

Hotel Gracery Seoul

4 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
$118 nightly
The price is $130 total per night from Sep 27 to Sep 28
$130 total
Sep 27 - Sep 28
Total with taxes and fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,246 reviews)
"Centrally located, helpful staff. Would recommend."

Reviewed on Sep 3, 2026

Hotel Gracery Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
Oakwood Premier Coex Center
Uljiro Co-Op Residence

Uljiro Co-Op Residence

3 out of 5
246, Eulji-ro, Jung-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, a fitness center, and a 24-hour front desk. Our guests praise the helpful staff in our reviews. Popular attractions ...
Uljiro Co-Op Residence
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
Orakai Insadong Suites
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Getting around Seoul

Seoul has an extensive public transportation system and you will never have trouble getting to any corner of this sprawling city. Glance at the subway map and you might feel intimidated, but it is much easier to use than it looks, and the signs in English make a big difference. Buses are available too, but you will probably use these far less. Taxis come in regular, deluxe and limousine varieties. Visit the Seoul MetroOpens in a new window website.Browse Seoul rental cars.

Stay near popular Seoul attractions

Things to do

Frequently asked questions

Is Seoul worth visiting?
Seoul is worth visiting for its standout attractions, including Yeouido and the lively Myeongdong Street. Travelers can explore a wide array of Asian and Italian dining options, and navigate the city conveniently using its practical bus and metro systems.
When is the best time to visit Seoul?
The best time to visit Seoul is from May through September, when the weather is generally warm and pleasant. For fewer crowds and better value, the quieter months of November through February are a good option, offering cooler temperatures and a different experience for travelers.
Where are the best neighborhoods to explore in Seoul?
The best neighborhoods to explore in Seoul depend on what you want to see:

  • Jongno-gu offers historical sites like Gyeongbokgung Palace and Bukchon Hanok Village, plus shopping at Dongdaemun Market Mall.
  • Jung-gu features modern landmarks such as Dongdaemun Design Plaza and Dongdaemun History and Culture Park, along with Lotte Outlets Seoul Station.
  • Songpa-gu is home to Olympic Park, the Lotte World Tower, and the Lotte World Mall.
  • Gangnam-gu is known for modern shopping at Starfield COEX Mall and Apgujeong Rodeo Street, alongside the Gangnam Finance Center.
  • Yongsan-gu provides cultural experiences at the National Museum of Korea and scenic views from N Seoul Tower and Namsan Mountain Park.

What is Seoul known for?
Seoul is known for its key districts such as Myeongdong Street and Yeouido, alongside the historic Namdaemun Market. Travelers can explore diverse neighborhoods like Jongno-gu and Jung-gu, where they will find a rich Asian food culture.
What is a good itinerary length for Seoul?
A good itinerary length for Seoul is three to four days to explore key highlights like Myeongdong Street, Namdaemun Market, and Yeouido, or enjoy Lotte World Theme Park. An extended stay of five to seven days allows travelers to delve deeper into neighborhoods such as Jongno-gu, Jung-gu, and Songpa-gu, experiencing more of the city's diverse offerings. See Seoul Activities.
How do you get around Seoul?
Seoul offers extensive public transport with metro, bus, and train services. Travelers can easily navigate using stations like Seoul Station, Myeong-dong Station, and Gangnam Station. Rental cars are also available in neighborhoods such as Gangnam-gu, Hongdae, and Yongsan-gu for more flexible exploration. Rideshare services provide another convenient option.
What are the top things to do in and around Seoul?
Seoul offers a mix of natural spaces, shopping districts, and cultural sites for travelers to explore:


How do I plan a trip to Seoul?
To plan your trip to Seoul, search for flights and places to stay on Expedia. Explore neighborhoods like Jongno-gu and Jung-gu, and book activities such as a Ticket to Lotte World Theme Park. Seoul offers extensive metro, bus, and train options for getting around. For outdoor plans, always have indoor alternatives ready for weather flexibility.
What cuisines can you find in Seoul?
In Seoul you can find Korean cuisine, featuring popular dishes like kimchi, bibimbap, and bulgogi. Travelers can also enjoy a wide range of other Asian options, including Japanese, Chinese, and noodle dishes. Additionally, there are Italian, fresh seafood, and diverse European and North American culinary experiences available.
Can I book a refundable hotel in Seoul?
Yes, Expedia offers many flexible booking options, and you can look for refundable hotels in Seoul by entering your dates and using the refundable or fully refundable filter. Always check the hotel's cancellation policy before you book, since terms can vary by hotel, and visit Expedia help center for further details.
Why book a trip to Seoul with Expedia?
Expedia makes it easier to plan your Seoul trip with travel tools, flexible search options, and bookable trip components all in one place. You can organize your plans in one account and use Expedia to help build a trip that fits your budget and travel style. Find out more about how by visiting Expedia's Trip Planner page.
Should I stay in a hotel or vacation rental in Seoul?
The best choice depends on your travel style. Hotels in Seoul can be a good fit for convenience, on-site amenities, and shorter stays, while vacation rentals may offer more space, privacy, and home-style amenities for longer trips, families, or groups. With Expedia, you can compare both options side by side, read traveler reviews, and filter by amenities to find the right fit for your trip.
How can I manage my Seoul trip on Expedia?
Once you've booked your Seoul trip, you can manage it through your Expedia account or the Expedia app. You can view your itinerary, access booking details, make eligible changes, and check for updates in My Trips. The Expedia app can also help you stay organized while you travel.
What if I need help during my Seoul trip?
Expedia offers customer support before, during, and after your Seoul trip. If your plans change or something unexpected happens, you can review your booking in My Trips and use Expedia help center channels for help with eligible changes, cancellations, or travel issues.
How can Expedia help me plan my first trip to Seoul?
If it's your first trip to Seoul, Expedia can help you plan by bringing together stays, flights, activities, traveler reviews, and trip-planning tools in one place. With Expedia's Trip Planner you can compare options, read reviews from other travelers, and build an itinerary that matches your interests and budget.
How can I save on my Seoul hotel booking with Expedia?
Join One Key™ for free to unlock instant discounts with Member Prices on select hotels. You can also earn and use OneKeyCash™* on eligible bookings on Expedia. Booking in advance is usually another great way to save on your Seoul hotel.

*Excludes taxes and fees. OneKeyCash is not redeemable for cash and can only be used on Expedia and other participating brands.

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