Florence, OR

Travel Guide

A bridge over a river with a forested hillside in the background.
A lighthouse on a rocky cliff with a forested hillside.
A coastal landscape with a sandy beach, rocky cliffs, and the ocean.
A dune buggy driving through a desert with sand being kicked up.
A modern building with a sign reading "Florence Civic Center" and flags, including the American flag.

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave Florence OR
Book a stay at this beach hotel in Florence. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
8.2/10 Very Good! (1,390 reviews)
"The on-site laundry wasn’t clean. The machines used an app that you had to preload with amounts that were not the same a loads so there is a residual amount left in the app after we finished laundry. The on-site restaurant was very good. The views were great."

Reviewed on Aug 22, 2026

Driftwood Shores Resort And Conference Center
Quality Inn Florence

Quality Inn Florence

2.5 out of 5
2475 Highway 101 Florence OR
$99 nightly
The price is $111 total per night from Sep 14 to Sep 15
$111 total
Sep 14 - Sep 15
Total with taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.4/10 Very Good! (1,019 reviews)
"Convenient"

Reviewed on Aug 21, 2026

Quality Inn Florence
Travelodge by Wyndham Florence

Travelodge by Wyndham Florence

2.5 out of 5
1084 Coast Highway 101 Florence OR
$81 nightly
The price is $91 total per night from Sep 21 to Sep 22
$91 total
Sep 21 - Sep 22
Total with taxes and fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the clean rooms in our reviews. Popular ...
6.8/10 (962 reviews)
"Non smoking room that smelled. Not sure what caused odor."

Reviewed on Aug 22, 2026

Travelodge by Wyndham Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Beautiful Dog-Friendly Home on the Lake - Great Views & Private Dock

Beautiful Dog-Friendly Home on the Lake - Great Views & Private Dock

Florence OR
Stay at this apartment in Florence. Enjoy an in-room coffeemaker, in-room fireplaces, and air conditioning. Popular attractions Mercer Lake and Darlingtonia ...
8.8/10 Excellent! (5 reviews)
"Best part about the property was the location: beautiful lake view especially with the fog. Worst part was the cleanliness for the people without pets. Dog hair were found everywhere. Would have preferred much deeply cleaned home."

Reviewed on Aug 9, 2026

Beautiful Dog-Friendly Home on the Lake - Great Views & Private Dock
Bay Window • River Views • Private Deck • In the heart of Old Town

Bay Window • River Views • Private Deck • In the heart of Old Town

Florence OR
Book a stay at this golf apartment in Florence. Enjoy free WiFi, a fitness center, and laundry facilities. Popular attractions Historic Old Town Florence and ...
10/10 Exceptional! (166 reviews)
"One of our favorite properties we stayed at on our trip to Oregon! The property was exactly as described and the pictures did not do the home justice! The property was so conveniently located to dining and shopping. The was extremely clean, extremely comfy, and extremely stocked with anything you ..."

Reviewed on Aug 18, 2026

Bay Window • River Views • Private Deck • In the heart of Old Town
Elegant home with stunning ocean views & dog friendly

Elegant home with stunning ocean views & dog friendly

Florence OR
Book a stay at this family-friendly vacation home in Florence. Enjoy a garden, air conditioning, and a hot tub. Popular attractions Heceta Beach and North Jetty ...
9/10 Wonderful! (8 reviews)
"Upside to this property was the location, private and quiet at the end of the street just a short walk to Heceta Beach. We also really enjoyed the hot tub.The house itself wasn't great. The shower never quite reached luke warm temps for taking a shower. Which is contrary to the hot water accessible ..."

Reviewed on Aug 18, 2026

Elegant home with stunning ocean views & dog friendly
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

Cities near Florence

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