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The Place Firenze

Photo gallery for The Place Firenze

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The Duomo Rooftop Loft | View from room
The Superior | Premium bedding, free minibar, in-room safe, blackout drapes
The Panoramic Loft | View from room
The Panoramic Loft | Premium bedding, free minibar, in-room safe, blackout drapes

Overview of The Place Firenze

The Place Firenze

5.0 star property

4.8/5 Exceptional

Guests rated this property 5.0/5 for cleanliness.

Popular amenities

  • Free WiFi
  • Air conditioning
  • Restaurant
  • Breakfast available
  • Business services
  • Parking available
Piazza di Santa Maria Novella, 7, Florence, FI, 50123

Explore the area

  • Popular LocationCathedral of Santa Maria del Fiore7 min walk
  • Popular LocationPonte Vecchio9 min walk
  • Popular LocationUffizi Gallery11 min walk
  • AirportFlorence (FLR-Peretola)10 min drive

Room options

About this area


Near a train station, The Place Firenze is in Duomo, a neighborhood in Florence with good shopping. Via de' Tornabuoni and Central Market are worth checking out if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Florence Botanical Gardens and Cascine Park. Traveling with kids? Consider Villa Medicea La Petraia and Boboli Gardens.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk
  • Basilica of Santa Maria Novella - 2 min walk
  • Cathedral of Santa Maria del Fiore - 7 min walk
  • Ponte Vecchio - 9 min walk
  • Uffizi Gallery - 11 min walk

Getting around

  • Cascine Station - 3 min drive
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 10 min drive


  • Alla Griglia - 2 min walk
  • Trattoria Marione - 2 min walk
  • Buca Lapi - 2 min walk
  • "Il Latini" Restaurant - 3 min walk
  • Osteria Pastella - 3 min walk

About this property

The Place Firenze

5-star luxury hotel in the heart of Duomo
A rooftop terrace, a library, and dry cleaning/laundry services are just a few of the amenities provided at The Place Firenze. In addition to a fireplace in the lobby and a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Full breakfast (surcharge), valet parking (surcharge), and tour/ticket assistance
  • An elevator, a computer station, and a 24-hour front desk
  • Free newspapers, a front desk safe, and meeting rooms
  • Guest reviews say good things about the WiFi and proximity to shopping
Room features
All 20 rooms offer comforts such as premium bedding and pillow menus, as well as perks like air conditioning and free stocked minibars.
Other amenities include:
  • Bidets, free toiletries, and hair dryers
  • LED TVs with premium channels
  • Childcare services, daily housekeeping, and phones

Awards and affiliations

The Place Firenze is listed in the 2020 Condé Nast Traveler Gold List of the world's best places to stay and the 2021 Travel + Leisure 500.
The property is a member of the Leading Hotels of the World.


English, French, German, Italian

Cleaning and safety practices

Enhanced cleanliness measures

Disinfectant is used to clean the property
High-touch surfaces are cleaned and disinfected
Sheets and towels are washed at 60°C/140°F or hotter
Follows regional cleaning and disinfection practices of Safe Hospitality National Protocol (Italy)

Social distancing

Guest rooms kept vacant for 24 hours between stays
Social distancing measures in place

Safety measures

Personal protective equipment worn by staff
Temperature checks given to staff
Temperature checks available for guests
Masks available
Masks are required at the property
Hand sanitizer provided
Enhanced food service safety measures are in place
Individually-wrapped food options available for breakfast, lunch, dinner, and through room service
This information is provided by our partners.

Property amenities


  • Available in all rooms: Free WiFi and wired Internet
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 40 per day)

Food and drink

  • Full breakfast available for a fee daily 7:30 AM–11:00 AM: EUR 45 per person
  • 1 restaurant
  • 1 bar
  • Room service available

Family friendly

  • Babysitting (surcharge)
  • Children's games
  • In-room child care (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms


  • Elevator
  • Free newspapers in lobby
  • Front-desk safe
  • Library

Guest services

  • 24-hour front desk
  • Concierge services
  • Daily housekeeping
  • Dry cleaning service
  • Laundry facilities
  • Luggage storage
  • Multilingual staff
  • Tour/ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting rooms


  • Rooftop terrace


  • Couples dining
  • Fireplace in lobby
  • Romance packages available
  • Smoke-free property
  • TV in lobby

Room amenities


  • Air conditioning (climate-controlled)
  • Bed sheets
  • Blackout drapes/curtains
  • Hypo-allergenic bedding
  • Pillow menu
  • Premium bedding


  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Towels


  • Cable/satellite channels
  • LED TV
  • Premium channels

Food and drink

  • Free minibar


  • Free newspapers
  • Phone
  • Safe
  • Slippers
  • Soundproofing
  • Turndown service

More properties to consider

See similar properties



100% of travelers were happy with check-in
Check-in from 4:00 PM - midnight
Minimum check-in age - 18


Check-out before noon

Special check-in instructions

Front desk staff will greet guests on arrival

Renovations and closures

The property is closed between March 12 and May 19.

Access methods

Staffed front desk


Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for EUR 150 per night

Property payment types

Important information


You'll be asked to pay the following charges at the property:

  • A tax is imposed by the city and collected at the property. Exemptions or reductions might apply. For more details, please contact the property using the information on the reservation confirmation received after booking.
  • A tax is imposed by the city: EUR 5.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for full breakfast: EUR 45 per person (approximately)
  • Valet parking fee: EUR 40 per day
  • Rollaway bed fee: EUR 150 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts major credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher and a smoke detector
Be prepared: check the latest COVID-19 travel requirements and measures in place for this destination before you travel.

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 1999.99, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

Frequently asked questions

Is The Place Firenze pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Place Firenze?

As of Oct 3, 2022, prices found for a 1-night stay for 2 adults at The Place Firenze on Nov 2, 2022 start from $528.53, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at The Place Firenze?

Valet parking is available for EUR 40 per day.

What time is check-in at The Place Firenze?

Check-in is from 4:00 PM - midnight.

What time is check-out at The Place Firenze?

Check-out is at noon.

Where is The Place Firenze located?

This family-friendly Florence hotel is located near the airport, just steps from Historic Center - Downtown and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within 2 mi (3 km). Florence (ZMS-Santa Maria Novella Train Station) is 6 minutes by foot and Florence Santa Maria Novella Station is 6 minutes.

Can I cancel my reservation for free at The Place Firenze and receive a full refund?

Yes, The Place Firenze offers free cancellation on select room rates, because flexibility matters! Please refer to The Place Firenze cancellation policy on our site for more details about any exclusions or requirements.

Overall score and ratings



Rating 5 - Excellent. 147 out of 172 reviews
5 - Excellent 85%
Rating 4 - Good. 21 out of 172 reviews
4 - Good 12%
Rating 3 - Okay. 3 out of 172 reviews
3 - Okay 2%
Rating 2 - Poor. 0 out of 172 reviews
2 - Poor 0%
Rating 1 - Terrible. 1 out of 172 reviews
1 - Terrible 1%




Staff & service




Property conditions & facilities



5/5 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel with amazing service and attention to every detail. Close to everything. Will definitely be back.
Stayed 5 nights in Sep 2022

3/5 Okay

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Paid nearly $2000 for a one night stay and the property did not reflect the price tag. On the morning of our departure, while breakfast started at 7:30am and we came down after 8am, it appeared that no one was even ready to start their work day until well after. After being seated, waited at least 10-15mins before anyone came to offer a menu. Coffee was terrible, breakfast marginal at best. Not a 5 star level experience by any means.
Stayed 1 night in Sep 2022

5/5 Excellent

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If you want the nicest five star boutique hotel in Florence this is it.
Stayed 3 nights in May 2022

5/5 Excellent

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is beautiful, comfortable and centrally located. The service and staff were extremely helpful and friendly. The breakfast was delicious with many choices. I cannot say enough good things about this special property and highly recommend it.
Stayed 3 nights in May 2022

5/5 Excellent

Verified traveler
Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing boutique hotel! Great service! Great location!! You get what you pay for!!
Stayed 2 nights in Apr 2022

5/5 Excellent

Philippe, Valencia
Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recommand
Stayed 4 nights in Nov 2021

5/5 Excellent

Ann Louise
Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not only is The Place Firenze a beautiful home away from home, but the level of care they provide is without rival. Lorenzo in particular went out of his way to help us with issues ranging from COVID testing issues to booking fantastic restaurants. Carmen was helpful and warm as well, as were the restaurant staff who made us feel welcome and in a home away from home. Fantastic food and ambience at both the hotel and the restaurant as well. This was not our first stay at The Place Firenze and will certainly not be our last. Ann and Bill
Stayed 1 night in Oct 2021

5/5 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Beatiful hotel and equally beautiful service
Very charming and stylish hotel with excellent service (and exceptional negronis), great à la carte served breakfast. Small issue resolved superlatively well.
Stayed 2 nights in Oct 2021

5/5 Excellent

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, with warm and gracious staff members who were always happy to help reserve a restaurant, give directions and point out some interesting things for us to do.
Stayed 2 nights in Oct 2021

5/5 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Impeccably curated hotel
Elegantly decorated throughout the entire property and impeccably curated in every detail. Very pricey food and drink menu but acceptable for this range of hotel. Worth every penny. Will definitely return on my next trip to Florence.
Stayed 1 night in Jun 2021