Florida

United States of America
Florida featuring general coastal views, a beach and landscape views

The Sunshine State is loved by visitors and locals for many reasons, including its world-class family attractions, party-ready beaches and stylish, lively cities.

It’s easy to see why Florida is one of the most popular holiday destinations in the U.S. This is a state with two golden coastlines, gorgeous tropical islands and exhilarating family attractions. Explore cities in the south that feel purpose-built for your entertainment or escape to the natural beauty of little-seen North Florida.

Join sun-seekers and shoppers in the chic coastal city of Miami. Wander around the trendy time capsule of the Art Deco District or lounge by the ocean in South Beach. Fashionistas can enjoy spending sprees at Lincoln Road Mall while art enthusiasts will revel in the immaculate Design District, home of the Institute of Contemporary Art.

Experience the thrills of Orlando, a city famed for its theme parks. Step into all the different realms of Walt Disney World® Resort, which features multiple parks built around different fantastical concepts. Immerse yourself in cinematic history at Universal Studios Florida™, where you can enter the The Wizarding World of Harry Potter™.

While in Orlando, don’t miss the downtown area. Enjoy the contemporary works at the Orlando Museum of Art or appreciate the public installations that line Central Boulevard.

Drive to the bottom of the country to encounter the exotic beauty of the Florida Keys. This string of islands, linked by a highway, features nature reserves, diving spots and serene beaches. Relax in the laid-back town of Key West, where you can visit aquariums, beaches and museums dedicated to shipwreck salvagers and Ernest Hemingway.

Flee the crowds and head to the quieter towns of Florida’s Panhandle, the northwest region of the state. Seek out the serenity of Henderson Beach State Park and St. Andrews State Park. The coastline here is ideal for wildlife watching. Look to the ocean for sightings of dolphins and whales enjoying the warm waters of the Gulf of Mexico.

Florida’s enduring popularity as a tourist destination means that it is easily accessible. Fly into Miami, Orlando and other cities around the sunshine state. Its southerly location gives it sunshine throughout the year, so you can visit its numerous attractions in any season.

Popular cities in Florida

Miami showing outdoor eating, a hotel and street scenes
Miami
Known for Beach view, Shopping and Sea
Sunshine, soft white sand and a leisurely vacation atmosphere draw people of all ages to this exciting city on Florida’s Atlantic coast.

Reasons to visit

  • Miami Beach Marina
  • Cuba Tobacco Cigar Co
  • Vizcaya Museum and Gardens
Orlando which includes a city, night scenes and signage
Orlando
Known for Family-friendly, Shopping and Theme parks
Spend a week or two in this family-friendly city to enjoy Florida’s warm sunshine. Visit a different theme park every day.

Reasons to visit

  • Lake Eola Park
  • Lake Eola
  • Camping World Stadium
Friendship Park showing a city, night scenes and skyline
Jacksonville
Known for Beach view, River view and Sports
From world-class golf greens to beaches ideal for swimming, wildlife-filled waterways to precious art collections, this sun-soaked city has lots to offer.

Reasons to visit

  • TIAA Bank Field
  • Museum of Science and History
  • Friendship Park
Fort De Soto Park which includes a sandy beach
St. Petersburg - Clearwater
Known for Beach view, Sunsets and Clearwater beaches
Plan time for visits to the top-rated white-sand beaches of the region as well as its varied cultural attractions.

Reasons to visit

  • Sunken Gardens
  • Sand Key Park
  • Vinoy Park
Tampa showing a bay or harbor, a city and night scenes
Tampa
Known for Gardens, Sports and Live music
A gateway to some of the best beaches on the Gulf Coast, this city actually has many appealing attractions away from the ocean.

Reasons to visit

  • Florida Aquarium
  • Busch Gardens Tampa Bay
  • Tampa Riverwalk
Fort Lauderdale showing tropical scenes, a bay or harbor and a sunset
Fort Lauderdale
Known for Beach view, Excursions and Poolside bars
With beaches, shopping, cultural attractions, the Everglades…and more beaches, this southeastern Florida city is a great vacation spot any time of year.

Reasons to visit

  • Broward Center for the Performing Arts
  • Las Olas Beach