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FloridaUnited States of America

The Sunshine State is loved by visitors and locals for many reasons, including its world-class family attractions, party-ready beaches and stylish, lively cities. 

It’s easy to see why Florida is one of the most popular holiday destinations in the U.S. This is a state with two golden coastlines, gorgeous tropical islands and exhilarating family attractions. Explore cities in the south that feel purpose-built for your entertainment or escape to the natural beauty of little-seen North Florida.

Join sun-seekers and shoppers in the chic coastal city of Miami. Wander around the trendy time capsule of the Art Deco District or lounge by the ocean in South Beach. Fashionistas can enjoy spending sprees at Lincoln Road Mall while art enthusiasts will revel in the immaculate Design District, home of the Institute of Contemporary Art.

Experience the thrills of Orlando, a city famed for its theme parks. Step into all the different realms of Walt Disney World® Resort, which features multiple parks built around different fantastical concepts. Immerse yourself in cinematic history at Universal Studios Florida™, where you can enter the The Wizarding World of Harry Potter™.

While in Orlando, don’t miss the downtown area. Enjoy the contemporary works at the Orlando Museum of Art or appreciate the public installations that line Central Boulevard.

Drive to the bottom of the country to encounter the exotic beauty of the Florida Keys. This string of islands, linked by a highway, features nature reserves, diving spots and serene beaches. Relax in the laid-back town of Key West, where you can visit aquariums, beaches and museums dedicated to shipwreck salvagers and Ernest Hemingway.

Flee the crowds and head to the quieter towns of Florida’s Panhandle, the northwest region of the state. Seek out the serenity of Henderson Beach State Park and St. Andrews State Park. The coastline here is ideal for wildlife watching. Look to the ocean for sightings of dolphins and whales enjoying the warm waters of the Gulf of Mexico.

Florida’s enduring popularity as a tourist destination means that it is easily accessible. Fly into Miami, Orlando and other cities around the sunshine state. Its southerly location gives it sunshine throughout the year, so you can visit its numerous attractions in any season.

Popular cities in Florida

Miami showing outdoor eating, a hotel and street scenes
Known for Beaches, Shopping and Sea


Reasons to visit
  • Collins Avenue Shopping Area
  • Ocean Drive
  • Miami Design Shopping District
Legoland Florida which includes rides, a park and a memorial
Known for Family-Friendly, Shopping and Theme Parks


Reasons to visit
  • Camping World Stadium
  • Lake Eola
  • Lake Eola Park
Deerfield Beach featuring tropical scenes, a beach and landscape views
Fort Lauderdale
Known for Beaches, Excursions and Bars


Reasons to visit
  • Fort Lauderdale Beach
  • Las Olas Boulevard
  • Hollywood Beach
Daytona International Speedway which includes a sporting event as well as an individual femail
Daytona Beach
Known for Beaches, Sea and Family-Friendly


Reasons to visit
  • Beach at Daytona Beach
  • New Smyrna Beach
  • Peabody Auditorium
Jacksonville which includes surfing, views and general coastal views
Known for Beaches, Rivers and Sports


Reasons to visit
  • TIAA Bank Field
  • Museum of Science and History
  • Friendship Park
Naples Pier featuring a sandy beach and landscape views as well as a large group of people
Known for Beaches, Shopping and Sunsets


Reasons to visit
  • Naples Beach
  • Fifth Avenue South
  • Vanderbilt Beach