The best area to stay in New Braunfels is downtown, particularly around the Main Plaza, for its central location and access to local attractions.
Downtown New Braunfels is the city's historic core, characterized by its well-preserved buildings and a relaxed pace. Main Plaza is a central green space surrounded by local shops, restaurants, and historic sites like the Sophienburg Museum & Archives. From here, you're within a short drive or an enjoyable walk to many key destinations.
For couples looking for a convenient and pleasant stay, downtown offers a great base. You can easily stroll to dinner, explore the boutiques, or enjoy a coffee at a local cafe. The area also provides easy access to the Comal River, a popular spot for tubing and recreation, making it simple to enjoy a day on the water.
Families will find the area around Gruene Historic District to be an excellent choice. This district, just a short drive from downtown, maintains its 19th-century charm with unique shops, restaurants, and live music venues, including the famous Gruene Hall.