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Heineken Experience

Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery.

The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery. The exhibits and displays aim to provide historical insight into the well-known Heineken pilsner as well as the brewing process. You’ll learn how the hop and malted barley are turned into this tasty pride of Holland, all from the point of view of a bottle of beer.

The brand name is clearly visible as you approach the old brick Bierbrouwerij building, which was a working brewery until 1988. A thorough 2008 renovation transformed the Heineken Experience into four levels of interactive multimedia exhibits, but much of its authentic interior was preserved.

At the beginning of the tour, you’ll learn how Gerard Adriaan Heineken bought the old Haystack brewery in 1864. He became one of the most famous beer brewers in the world because of his award-winning recipe. These days, Heineken is actually brewed in Zoeterwoude instead of here.

Take the self-guided tour and visit the Old Brew Room. You’ll see big mash tuns, or casks, where the barley was once boiled. Staff are on-hand to answer any questions.

Visit the Stable Walk to see the magnificent Clydesdales, the horses that still tow wooden beer carts around Amsterdam for promotional purposes. Ride the 4-D “roller-coaster” movie, and attempt to pour and bottle your own Heineken.

The tour concludes in the futuristic-looking Tasting Bar, where you’ll sample fresh Heineken, with a couple of free beers for each visitor. Enter the party atmosphere of the disco or just stand at the bar. There is no lack of Heineken merchandise, with the shop selling souvenirs to beer lovers. Give yourself two hours to complete the tour.

The Heineken Experience is just south of the Canal Ring and open daily, except a few major public holidays. From Central Station, take the tram to Stadhouderskade, or a hop-on, hop-off cruise to the Heineken landing stage. There are parking lots in the city center, but spaces are limited.

To avoid lines, come before beer o’clock, or book the tickets ahead.

Popular Activities at Heineken Experience

Give yourself plenty of time at Heineken Experience. Below are some of the most popular things to do:

If you'd like more activities, take a look at our Amsterdam things to do page.


Guide to Exploring around Heineken Experience


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Lodging Near Heineken Experience

See all 1,244 Properties near Heineken Experience
Inntel Hotels Amsterdam Centre $154
Reviewed on May 16, 2019
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Inntel Hotels Amsterdam Centre

Inntel Hotels Amsterdam Centre

Nieuwezijds Kolk 19, Amsterdam
     
    4.2 of 5
    4.0 out of 5.0

    Friendly staff and helpful whenever had a question about Amsterdam.

    NH Amsterdam Museum Quarter $163
    Reviewed on May 11, 2019
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    NH Amsterdam Museum Quarter

    NH Amsterdam Museum Quarter

    Hobbemakade 50, Amsterdam
       
      4.2 of 5
      4.0 out of 5.0

      Staff was helpful and friendly. Did not remove or clean used utensiles.

      Hotel Notting Hill $158
      Reviewed on May 17, 2019
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      Hotel Notting Hill

      Hotel Notting Hill

      Westeinde 26, Amsterdam
         
        4.4 of 5
        4.0 out of 5.0

        Clean. Central location. Modern look. Nice although limited choice breakfast

        Olympic Hotel $68
        Reviewed on May 14, 2019
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        Olympic Hotel

        Olympic Hotel

        Ijsbaanpad 12, Amsterdam
           
          4.2 of 5
          3.5 out of 5.0

          Very pleasant helpful staff. Lovely room with great view. Room cleaned every day.

          Hotel Estheréa $292
          Reviewed on May 17, 2019
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          Hotel Estheréa

          Hotel Estheréa

          Singel 303-309, Amsterdam
             
            4.7 of 5
            4.0 out of 5.0

            The accoutrements and attention to detail were amazing. Loved every part of my stay...would definitely stay at this facility again in a return trip to the Netherlands.

            Aston City Hotel $51
            Reviewed on Feb 26, 2019
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            Aston City Hotel

            Aston City Hotel

            Stadhouderskade 68, Amsterdam
               
              3.2 of 5
              2.0 out of 5.0

              Host was very nice and staff was helpful. The room itself matched the pictures so I couldn’t be disappointed. Definitely recommend as it’s not too far from Dam Square also. A++

              Hotel Iron Horse $92
              Reviewed on May 16, 2019
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              Hotel Iron Horse

              Hotel Iron Horse

              Overtoom 33, Amsterdam
                 
                4.0 of 5
                3.0 out of 5.0

                Location is good, there is a super market next to it and lots of restaurants in surrounding area. Staffs are nice, we bought tickets to Keukenhof with return bus tickets from the reception which is so convenient. Room is bit small but you pay what you get, will stay again.

                Apollo Museumhotel Amsterdam City Centre $100
                Reviewed on May 18, 2019
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                Apollo Museumhotel Amsterdam City Centre

                Apollo Museumhotel Amsterdam City Centre

                Pieter Cornelisz. Hooftstraat 2, Amsterdam
                   
                  3.8 of 5
                  3.0 out of 5.0

                  Good aesthetics, friendly and helpful staff, key cards kept disconnecting and had to keep running down to get them swapped, no plug sockets next to bed, overall good stay though