This is a tricky review to write. If you're into small, boutique hotels with a good vibe in North Beach, I can see it being a great fit. I was in town for a conference at Moscone, and it wasn't great for this purpose. WHAT I LIKED: My room was silent, even on a busy street with nearby bars and live music. Very friendly, professional staff. Comfortable bed. WHAT I DIDN'T: Lugging my heavy suitcase up and down a long, narrow staircase. My small room, with barely enough room to move around the bed, no desk, and a tiny TV on a tiny stand. The lack of nearby, full-service breakfast places open at 7:00 (I went to Brioche Bakery on Columbus). The challenge of getting to the Moscone Center in morning-rush-hour traffic through the financial district (the Mason cable car line is about 3 blocks away, which was great the morning I caught it, and lousy the morning I just missed it). Overall I'm not sure it was worth the ~$300/night rate. But under different circumstances, I'd be a great fit.