Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
$289 nightly
The price is $332 total per night from Aug 24 to Aug 25
$332 total
Aug 24 - Aug 25
Total includes taxes and fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (726 reviews)
"Great facility, location, service."

Reviewed on Aug 18, 2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
$197 nightly
The price is $218 total per night from Aug 24 to Aug 25
$218 total
Aug 24 - Aug 25
Total includes taxes and fees
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (736 reviews)
Love it!
"Absolutely love this precious hotel. Love the friendly staff, the beauty of the rooms and building and the location. Will stay here every time we are in town! 15/10⭐️"

Reviewed on Aug 17, 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
$89 nightly
The price is $102 total per night from Sep 1 to Sep 2
$102 total
Sep 1 - Sep 2
Total includes taxes and fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (829 reviews)
"Loved it!"

Reviewed on Aug 10, 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (20 reviews)
Great stay and location
"This was a nice place that was very clean and in a safe, convenient location. It was just right for two people and it had pretty much everything we needed. I especially loved its proximity to FLW’s Rosenbaum House, located just down the street."

Reviewed on Jul 25, 2025

Rare Find Downtown Florence 2 Br
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

2 out of 5
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.6/10 Exceptional! (17 reviews)
"This was such a wonderful home to stay in my family for a long weekend. We were all so very impressed with everything in this house! The provisions they shared with us were such an added touch. My college niece and her boyfriend loved the variety of records provided. It was walkable to everything ..."

Reviewed on Jul 27, 2025

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
The Cozy Cottage of Florence!

The Cozy Cottage of Florence!

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, an in-room coffeemaker, and in-room fireplaces. Popular attractions Cox Creek Tennis Center ...
8.8/10 Excellent! (7 reviews)
Nice place
"Very nice house and close to everything. Thank you"

Reviewed on Aug 10, 2025

The Cozy Cottage of Florence!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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