Known for Shopping, Beaches and Wineries
Santa Barbara is famous for its expensive hotels, large mansions and trendy boutiques, but it also has beautiful beaches and many museums and festivals dedicated to celebrating the city’s past.
Be sure to visit Santa Barbara’s picture-perfect beaches. Lie on the soft sand and read a book, or grab a board and hit the surf. Conditions are great for beginners, but on the right day there are some good breaks for those of all skill levels.
Marvel at the Franciscan–Spanish architecture of the old Santa Barbara Mission. You’ll find artifacts and documents from old missionaries, a still-operating chapel, and the mission’s impressive and well-kept grounds. For more old architecture, visit the adobe Rafael Gonzalez house or the Santa Barbara County Courthouse. Head up the bell tower for great views of the surrounding area. History buffs will also want to check out the Presidio of Santa Barbara, a Spanish fortress from the 1780s.
Learn how modern-day Santa Barbara came about as you wander through the exhibits at the city’s Historical Museum. For a look at the evolution of plant and wildlife in the area and beyond, spend some time at the Museum of Natural History.
Art lovers will enjoy the city’s excellent institutions. The Santa Barbara Museum of Art has an extensive collection of European, American and Asian art, and plays host to some world-class exhibitions. For a look at more recent works, wander over to the Contemporary Arts Forum. This gallery is artist-run and funded, and is dedicated to exhibiting the highest-quality work in the region.
To enjoy other local products, organize a tour of the region’s wineries.
Santa Barbara enjoys the sophisticated charm of a much larger city but maintains a quaint, friendly atmosphere. Throw in a fascinating history, loads of cultural activities and excellent beaches, and it’s not hard to see why it attracts visitors from around the world.
Nibble your way through Santa Barbara's charming center as you explore the flavors and learn about the local culture and history of our beautiful and mostly sunny coastal city. Sample delicious local foods and follow experienced guides that are passionate about food, drinks and all things Santa Barbara.
Dive into the diverse landscape of Southern California's wineries as you escape into the amazing vineyards of Santa Barbara and Santa Ynez. Sit back on this small-group tour and let your private chauffeur drive you to top boutique wineries in the brilliant landscapes of Santa Barbara.
If you love to shop, don’t miss State Street. You can take a trolley, but it’s pleasant to just stroll, dip in and out of the shops, pick out fresh ingredients from the farmers’ market, and people-watch at the open-air cafes. Follow it down to the seafront for a great view.
Drop in for free tours hosted by one of the docents, who will not only share stories about the history of the beautiful buildings, but point out some very cool architectural details. Then grab your camera and climb the clock tower to take some panoramic photos of the city.
Getting around Santa Barbara is a breeze, and there are loads of bike rental places. Hit the bike trail from West Beach to ritzy Butterfly Beach, or cycle down picturesque State Street. If you’re visiting with kids, stroll along Stearns Wharf and stop by the Sea Center.